- Middle site
- 91
- Behind by
- 16
Worth the mostSet each page's canonical address+6
hefcoconstruction.com
52 of 100ahead of 5% of the sites mttr has read
It comes closest to the middle site on Trust, at 97 against 98. 4 fixes, 27 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
4 fixes, 133,646 places up
- 52Now#247,978
- 60Add a way to get in touch#216,809
- 67Add structured data#191,331
- 73Set each page's canonical address#159,581
- 79Add a tap-to-call link#114,332
The top half of every site starts at 77. The middle site in Chicago, IL scores 81.
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The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
25 points take it into the top half.
Beside it on the board
- #248,181mgeneralcontracting.com52
- #248,182cdring.neocities.org52
- #248,183hefcoconstruction.com52
- #248,184dlharkinsconstruction.com52
- #248,185lovemichy.neocities.org52
1,226 sites score 52. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Chicago, IL
- #1primetimewindowcleaning.com100
- #2tilemasters.net99
- #3junkrelief.com99
- #1,825hefcoconstruction.com52
The middle site in Chicago, IL scores 81.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 39
Worth the mostAdd structured data+7
- Middle site
- 98
- Behind by
- 1
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Behind by
- 55
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read254419 fewer than typical
Links a page171331% above typical
Words a page46339417% above typical
Rules failing somewhere16142 more than typical
Half its pages answer in21 ms210 ms90% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
16 fixes. The first 10 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points31,374 places up
Add a way to get in touchAct23 of 251 in 2
Worth 7 points28,625 places up
Add structured dataUnderstand24 of 251 in 3
Worth 6 points each25,265 places up each
Set each page's canonical addressAccess24 of 252 in 5
Add a tap-to-call linkAct24 of 251 in 3
Worth 5 points22,551 places up
Use one main headingUnderstand24 of 251 in 4
Worth 4 points19,008 places up
Fix description lengthsUnderstand24 of 251 in 11
Worth 3 points each16,170 places up each
Describe imagesUnderstand23 of 252 in 7
Fix title lengthsUnderstand21 of 251 in 6
Worth 2 points each12,850 places up each
Set a share imageUnderstand24 of 252 in 7
Link straight to the final addressAccess22 of 251 in 2
Show 6 more fixes
Worth 1 point10,836 places up
Replace unsupported sales claimsTrust2 of 252 in 3
Worth under a point each
Match structured data to the pageUnderstand2 of 253 in 7
Settle on one addressAccessAbout the whole site2 in 3
Link to orphaned pagesAccessAbout the whole site3 in 4
Add an llms.txtAccessAbout the whole site1 in 4
Fix pages that fail to loadAccess1 of 253 in 4
How AI reads this site
It reads clearly as trades and home services, the way an assistant matches a site to a question. 4 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in Chicago.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Law firms
- Real estate
What an assistant reads first
Home pageWhat it says
TitleHEFCO Construction Co Roofing and Siding Columbus Ohio, Roof Repair, Roofing Contractor Ohio, Roof, Roofing Contractors, New Roof, Columbus Roofing, Columbus Roofer, Roof Services
DescriptionHEFCO Construction, Established in 1976 in central Ohio offering residential/commercial roofing, free roofing inspection, roofing Contractors, New Roofs, Roof, Roof Repair, Roof Replacement, Roofing Problems, roofs Columbus, re-roofing, roof leak repairs, roof leak inspections, preventive roof maintenance, shingle roofs, roofer services. Since the beginning we have had a single goal: to provide quality, second to none. Although much has changed since we started, one thing remains the same…our commitment to quality. We are current with the latest technologies and installation techniques. We use only the highest quality materials available. Each project is monitored by a member of our highly-skilled quality control department. At the completion of each project, a multi-point quality control inspection is performed to guarantee our workmanship. Our roofers are among the best of the best in the roofing business. Our roofing technicians are just that…roofing technicians. They are not general remodelers who just happen to be doing a roof job. Our roofing technicians install roofing everyday; its what they do. So they install roofs faster and better than most anyone else does. In addition to replacing or repairing all types of roofing, we also specialize in siding, gutters, painting, windows, storm and fire restoration. Our goal is to provide you with top quality, proven materials coupled with professional, high-quality workmanship and special attention to every detail. We appreciate you giving our company the opportunity to provide you with information regarding our services. HEFCO Construction, Established in 1976 in central Ohio offering residential/commercial roofing, free roofing inspection, roofing Contractors, New Roofs, Roof, Roof Repair, Roof Replacement, Roofing Problems, roofs Columbus, re-roofing, roof leak repairs, roof leak inspections, preventive roof maintenance, shingle roofs, roofer services
First headingNone in the HTML
OpeningNone in the HTML
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On hefcoconstruction.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Rewrite the description
Its description is 1935 characters and is cut off in results.
Agent instructions
On hefcoconstruction.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Chicago in the first words
The site is in Chicago, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On hefcoconstruction.com, name Chicago in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On hefcoconstruction.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best roofing companies near Chicago, IL? Its answer, and whether it cites hefcoconstruction.com, shows here in a moment.