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hefcoconstruction.com, read 3 days ago. Back to the report

52 to 100 in 14 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

5252 nownow601#217,253672733804top 50%855886927958969981099119912991310014full marks

Now #248,721 of 264,187Step 1 #217,253Step 4 top 50%Step 14 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +8 points, to 60, and #217,253, 31,468 places up

    Give the page a form or a clear link to request a quote or get in touch.

    23 pages

    See the pages
    • /
    • /about_lead_in_your_home
    • /aboutus
    • /carpentry_-_stairs_and_more
    • /estimate_your_home_roof
    • /new
    • /oldhomepage
    • /porches_and_decks
    • /portfolio
    • /post_emergency_action_check_list
    • and 13 more in the copied plan
  2. 2

    Add structured data

    +7 points, to 67

    Add valid JSON-LD that says what the page is.

    24 pages

    See the pages
    • /
    • /about_lead_in_your_home
    • /aboutus
    • /carpentry_-_stairs_and_more
    • /contact
    • /estimate_your_home_roof
    • /new
    • /oldhomepage
    • /porches_and_decks
    • /portfolio
    • and 14 more in the copied plan
  3. 3

    Set each page's canonical address

    +6 points, to 73

    Add a canonical link that points to the page itself.

    24 pages

    See the pages
    • /
    • /about_lead_in_your_home
    • /aboutus
    • /carpentry_-_stairs_and_more
    • /contact
    • /estimate_your_home_roof
    • /new
    • /oldhomepage
    • /porches_and_decks
    • /portfolio
    • and 14 more in the copied plan
  4. 4

    Add a tap-to-call link

    +7 points, to 80, and into the top 50%

    Add a tap-to-call phone link.

    24 pages

    See the pages
    • /
    • /about_lead_in_your_home
    • /aboutus
    • /carpentry_-_stairs_and_more
    • /contact
    • /estimate_your_home_roof
    • /new
    • /oldhomepage
    • /porches_and_decks
    • /portfolio
    • and 14 more in the copied plan
  5. 5

    Use one main heading

    +5 points, to 85

    Give the page exactly one h1 that says what it is about.

    24 pages

    See the pages
    • /
    • /about_lead_in_your_home
    • /aboutus
    • /carpentry_-_stairs_and_more
    • /contact
    • /estimate_your_home_roof
    • /new
    • /oldhomepage
    • /porches_and_decks
    • /portfolio
    • and 14 more in the copied plan
  6. 6

    Fix description lengths

    +3 points, to 88

    Write a meta description of 70 to 165 characters that summarizes the page.

    24 pages

    See the pages
    • /
    • /about_lead_in_your_home
    • /aboutus
    • /carpentry_-_stairs_and_more
    • /contact
    • /estimate_your_home_roof
    • /new
    • /oldhomepage
    • /porches_and_decks
    • /portfolio
    • and 14 more in the copied plan
  7. 7

    Describe images

    +4 points, to 92

    Describe every content image in its alt text.

    23 pages

    See the pages
    • /
    • /about_lead_in_your_home
    • /aboutus
    • /carpentry_-_stairs_and_more
    • /contact
    • /new
    • /oldhomepage
    • /porches_and_decks
    • /portfolio
    • /post_emergency_action_check_list
    • and 13 more in the copied plan
  8. 8

    Fix title lengths

    +3 points, to 95

    Write a title of 15 to 65 characters that leads with what the page covers.

    21 pages

    See the pages
    • /
    • /about_lead_in_your_home
    • /aboutus
    • /carpentry_-_stairs_and_more
    • /contact
    • /estimate_your_home_roof
    • /new
    • /oldhomepage
    • /porches_and_decks
    • /portfolio
    • and 11 more in the copied plan
  9. 9

    Set a share image

    +1 point, to 96

    Set og:image so links to the page carry a picture.

    24 pages

    See the pages
    • /
    • /about_lead_in_your_home
    • /aboutus
    • /carpentry_-_stairs_and_more
    • /contact
    • /estimate_your_home_roof
    • /new
    • /oldhomepage
    • /porches_and_decks
    • /portfolio
    • and 14 more in the copied plan
  10. 10

    Link straight to the final address

    +2 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    22 pages

    See the pages
    • /about_lead_in_your_home
    • /aboutus
    • /carpentry_-_stairs_and_more
    • /contact
    • /estimate_your_home_roof
    • /new
    • /oldhomepage
    • /porches_and_decks
    • /portfolio
    • /post_emergency_action_check_list
    • and 12 more in the copied plan
  11. 11

    Replace unsupported sales claims

    +1 point, to 99

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /aboutus
    • /storm_supply_checklist
  12. 12

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    2 pages

    See the pages
    • /
    • and 1 more in the copied plan
  13. 13

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  14. 14

    Link to orphaned pages

    +1 point, to 100, and full marks

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

2 more, to tidy up after 100
  1. 15

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  2. 16

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /roofs

What else the read found

Half its pages start answering within 21 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /51 ms
  • /ratings34 ms
  • /oldhomepage34 ms
  • /storm_supply_checklist27 ms
  • /pre_disaster_check_list27 ms

Fastest: /aboutus, 20 ms. Heaviest: /about_lead_in_your_home, 9 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ApacheServer
pages with strong signs
3
hidden characters
33
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.2
  • / hidden characters a reader cannot see
  • /roofing_jobs hidden characters a reader cannot see
  • /storm_supply_checklist hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 10: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /roofs passes every rule1 page
  • /aboutus fails 11: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /storm_supply_checklist fails 11: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /about_lead_in_your_home fails 10: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /carpentry_-_stairs_and_more fails 10: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /new fails 10: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /oldhomepage fails 10: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /porches_and_decks fails 10: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /portfolio fails 10: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /post_emergency_action_check_list fails 10: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /pre_disaster_check_list fails 10: Add a way to get in touch, Add structured data and Set each page's canonical address1 page

And 12 more parts of the site.

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