hobbylobby.com

Read 3 days ago, the first 100 pages. Read it again

#1 of 4sites in St. Oklahoma City, Oklahoma

It scores 93.

A score says pages are well formed. It does not say an assistant cites the site.

Fix this first

Describe images

93 now96 with itTop 1% from 97

#11,788to#3,1858,603 places up82 of its 100 pages fail it. 2 in 7 ranked sites pass it.

Shop Ready, 25 products graded, 7 of 12 fields

Where it ranks

4 points take it into the top 1%.

Open the leaderboard

Beside it on the board

  1. #11,786locksmithmerrickny.com93
  2. #11,787unionroofing.net93
  3. #11,788hobbylobby.com93
  4. #11,789remodel-dallas.com93
  5. #11,790pilgrimpestpro.com93

4,307 sites score 93. A tie goes to the site with faster, leaner pages that say more and keep improving.

To the top 1%

  1. 93Now#11,788
  2. 96Describe images#3,185
  3. 98Link straight to the final addressTop 1%

2 fixes. Top 1% starts at 97.

Where it stands

Each stage against the middle site. It leads on every one.

Access35 points94
Middle site
91
Ahead by
3

Worth the mostLink straight to the final address+2

Understand30 points84
Middle site
59
Ahead by
25

Worth the mostDescribe images+3

Trust20 points100
Middle site
98
Ahead by
2

Full marks1 in 4 ranked sites have them

Act15 points100
Middle site
57
Ahead by
43

Full marks2 in 7 ranked sites have them

Against a typical site

The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page39133× typical
Words a page54439438% above typical
Rules failing somewhere10144 fewer than typical
Half its pages answer in344 ms210 ms64% slower than typical

This siteWorse than typicalTypical, the middle ranked site, worked out each hour

The work, worth the most first

10 fixes. The first 3 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.

Open the action plan
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points8,603 places up
Describe imagesUnderstand82 of 1002 in 7
Worth 2 points6,841 places up
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point4,361 places up
Set a share imageUnderstand77 of 1002 in 7
Show 7 more fixes
Worth under a point each
Put the text in the HTMLAccess1 of 1002 in 3
Add depth to thin pagesUnderstand1 of 1003 in 7
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand9 of 1001 in 6
Fix description lengthsUnderstand6 of 1001 in 11
Use one main headingUnderstand2 of 1001 in 4

How AI reads this site

The first words an assistant reads on its home page.

What an assistant reads first

Home pageWhat it says
TitleHobby Lobby Arts & Crafts Store
DescriptionHobby Lobby arts and crafts stores offer the best in project, party and home supplies. Visit us in person or online for a wide selection of products!
First headingHome Page
OpeningNone in the HTML

2 changes so it reads plainly as what it is

  1. Make the first heading say what the title says

    The title and the first heading share no word that says what the site does: “Hobby Lobby Arts & Crafts Store” and “Home Page”.

    Agent instructions

    On hobbylobby.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.

  2. Name St. Oklahoma City in the first words

    The site is in St. Oklahoma City, and its title, description, first heading and opening never say so. Questions to assistants often name a place.

    Agent instructions

    On hobbylobby.com, name St. Oklahoma City in the home page title or first sentence, and in the description, where it reads naturally.

  3. Read it again

    mttr reads the site again and says how it reads now.

An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.

Fix hobbylobby.com with your agent

Your agent makes the fixes. mttr checks each one. Free.

In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck hobbylobby.com with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
It needs a free key
Another agent
Read it againChanged something? A site is read at most once every ten minutes.