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hobbylobby.com, read 3 days ago. Back to the report

93 to 100 in 8 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9393 nownow961#3,188982top 1%9939949959969971008full marks

Now #11,798 of 263,586Step 1 #3,188Step 2 top 1%Step 8 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Describe images

    +3 points, to 96, and #3,188, 8,610 places up

    Describe every content image in its alt text.

    82 pages

    See the pages
    • /
    • /art-supplies/c/8
    • /beads-jewelry/c/2
    • /c/dc-bathroom
    • /c/dc-bedroom
    • /c/dc-boho
    • /c/dc-cottage
    • /c/dc-dining-room
    • /c/dc-everyday-deals
    • /c/dc-farmhouse-decor
    • and 72 more in the copied plan
  2. 2

    Link straight to the final address

    +2 points, to 98, and into the top 1%

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /about-us/affiliated-companies
    • /about-us/donations-ministry
    • /about-us/holiday-messages
    • /about-us/our-story
    • /art-supplies/c/8
    • /beads-jewelry/c/2
    • /c/dc-bathroom
    • /c/dc-bedroom
    • /c/dc-boho
    • /c/dc-cottage
    • and 89 more in the copied plan
  3. 3

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    77 pages

    See the pages
    • /about-us/affiliated-companies
    • /about-us/donations-ministry
    • /about-us/holiday-messages
    • /about-us/our-story
    • /art-supplies/c/8
    • /beads-jewelry/c/2
    • /c/dc-bathroom
    • /c/dc-bedroom
    • /c/dc-boho
    • /c/dc-cottage
    • and 67 more in the copied plan
  4. 4

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    The home page

  5. 5

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    The home page

  6. 6

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  7. 7

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  8. 8

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    9 pages

    See the pages
    • /about-us/our-story
    • /cart
    • /checkout
    • /custom-framing
    • /customer-service/accessibility
    • /customer-service/recalls
    • /gift-cards/c/14
    • /seasonal/c/12
    • /stores/search
2 more, to tidy up after 100
  1. 9

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    6 pages

    See the pages
    • /c/dc-everyday-deals
    • /customer-service/faq
    • /customer-service/faq/returns
    • /customer-service/faq/shipping
    • /stores
    • /stores/search
  2. 10

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    2 pages

    See the pages
    • /checkout
    • /weekly-ad

What else the read found

Half its pages start answering within 344 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /home-decor-frames/bathroom-closet/c/3-1201.3 s
  • /c/dc-living-room1.2 s
  • /custom-framing1.2 s
  • /home-decor-frames/home-organization-storage/c/3-1121.1 s
  • /home-decor-frames/kinkeeping/c/3-1221.1 s

Fastest: /customer-service/quick-order, 120 ms. Heaviest: /customer-service/privacy-terms, 67 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Next.jsFramework
  • Google Tag ManagerAnalytics

From the structured data on its home page, as the site says it: an Organization named Hobby Lobby. mttr does not check the profiles it names.

page with strong signs
1
hidden characters
1
chat, markdown or placeholders left in
0
dashes per 1,000 words
1
  • /about-us/holiday-messages hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Put the text in the HTML, Add depth to thin pages and Describe images1 page
  • /checkout fails 4: Use one main heading, Fix title lengths and Link straight to the final address1 page
  • /stores fails 4: Fix description lengths, Describe images and Link straight to the final address1 page
  • /cart fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page
  • /custom-framing fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page
  • /weekly-ad fails 3: Use one main heading, Describe images and Link straight to the final address1 page
  • /login fails 2: Link straight to the final address and Set a share image1 page
  • /c/ 21 fail a rule. Worst: /c/dc-everyday-deals, 4 rules21 pages
  • /yarn-needle-art/ 17 fail a rule. Worst: /yarn-needle-art/c/5, 3 rules17 pages
  • /home-decor-frames/ 16 fail a rule. Worst: /home-decor-frames/c/3, 3 rules16 pages
  • /customer-service/ 10 fail a rule. Worst: /customer-service/accessibility, 3 rules10 pages
  • /about-us/ 4 fail a rule. Worst: /about-us/our-story, 3 rules4 pages

And 20 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

Rather go through these with one of our experts? Book a strategy session

Fix hobbylobby.com with your agent

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In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck hobbylobby.com with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
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Read it againChanged something? A site is read at most once every ten minutes.