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instantecard.com, read 19 hours ago. Back to the report

76 to 100 in 7 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7676 nownow911top 50%9429639849959961007full marks

Now #140,918 of 263,586Step 1 top 50%Step 7 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +15 points, to 91, and #20,094, 120,824 places up, and into the top 50%

    Give the page a form or a clear link to request a quote or get in touch.

    98 pages

    See the pages
    • /american-greetings-alternative
    • /anniversary-ecards
    • /anniversary-messages
    • /appreciation-ecards
    • /appreciation-messages
    • /baby-shower-ecards
    • /baby-shower-messages
    • /birthday-ecards
    • /birthday-wishes
    • /blog
    • and 88 more in the copied plan
  2. 2

    Show sources on guides

    +3 points, to 94

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    37 pages under /blog/

    See the pages
    • /blog/add-voice-message-to-card
    • /blog/baby-shower-wishes-first-time-mom
    • /blog/best-group-birthday-card-alternatives
    • /blog/christmas-card-messages-clients-coworkers
    • /blog/christmas-group-card-office-ideas
    • /blog/comforting-things-to-say-grieving
    • /blog/employee-appreciation-group-cards-guide
    • /blog/fathers-day-messages-not-cringe
    • /blog/funny-graduation-card-messages
    • /blog/group-card-etiquette
    • and 27 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 96

    Point links and the sitemap at the final address, not at one that redirects.

    98 pages

    See the pages
    • /american-greetings-alternative
    • /anniversary-ecards
    • /anniversary-messages
    • /appreciation-ecards
    • /appreciation-messages
    • /baby-shower-ecards
    • /baby-shower-messages
    • /birthday-ecards
    • /birthday-wishes
    • /blog
    • and 88 more in the copied plan
  4. 4

    Answer the first question right under it

    +2 points, to 98

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    36 pages under /blog/

    See the pages
    • /blog/add-voice-message-to-card
    • /blog/baby-shower-wishes-first-time-mom
    • /blog/best-group-birthday-card-alternatives
    • /blog/christmas-card-messages-clients-coworkers
    • /blog/christmas-group-card-office-ideas
    • /blog/comforting-things-to-say-grieving
    • /blog/employee-appreciation-group-cards-guide
    • /blog/fathers-day-messages-not-cringe
    • /blog/funny-graduation-card-messages
    • /blog/group-card-etiquette
    • and 26 more in the copied plan
  5. 5

    Add real images to content

    +1 point, to 99

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    37 pages under /blog/

    See the pages
    • /blog/add-voice-message-to-card
    • /blog/baby-shower-wishes-first-time-mom
    • /blog/best-group-birthday-card-alternatives
    • /blog/christmas-card-messages-clients-coworkers
    • /blog/christmas-group-card-office-ideas
    • /blog/comforting-things-to-say-grieving
    • /blog/employee-appreciation-group-cards-guide
    • /blog/fathers-day-messages-not-cringe
    • /blog/funny-graduation-card-messages
    • /blog/group-card-etiquette
    • and 27 more in the copied plan
  6. 6

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    31 pages under /blog/

    See the pages
    • /blog/add-voice-message-to-card
    • /blog/baby-shower-wishes-first-time-mom
    • /blog/christmas-card-messages-clients-coworkers
    • /blog/christmas-group-card-office-ideas
    • /blog/comforting-things-to-say-grieving
    • /blog/fathers-day-messages-not-cringe
    • /blog/funny-graduation-card-messages
    • /blog/group-farewell-card-ideas
    • /blog/halloween-card-messages
    • /blog/happy-diwali-wishes-messages
    • and 21 more in the copied plan
  7. 7

    Add depth to thin pages

    +1 point, to 100, and full marks

    Add true, specific detail until the page covers its subject.

    8 pages under /blog/

    See the pages
    • /blog/add-voice-message-to-card
    • /blog/baby-shower-wishes-first-time-mom
    • /blog/halloween-card-messages
    • /blog/last-minute-valentines-gift-ideas
    • /blog/make-custom-ecard-2-minutes
    • /blog/mothers-day-card-ideas-forgot
    • /blog/send-video-card-via-text
    • /blog/share-ecard-instagram-stories
3 more, to tidy up after 100
  1. 8

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    5 pages

    See the pages
    • /contact
    • /pricing
    • /privacy-policy
    • /refund-policy
    • /terms-of-service
  2. 9

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    5 pages

    See the pages
    • /blog/instantecard-vs-canva-vs-greeting-island-vs-american-greetings
    • /contact
    • /pricing
    • /privacy-policy
    • /refund-policy
  3. 10

    Remove ratings with no visible reviews

    Under a point

    Remove rating schema unless the reviews it counts are shown on the page.

    The home page

Done since the first read

  1. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 99 pages before.

What else the read found

Half its pages start answering within 160 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /946 ms
  • /custom-ecard-maker921 ms
  • /group-ecards861 ms
  • /free-ecards848 ms
  • /american-greetings-alternative819 ms

Fastest: /group-farewell-card, 79 ms. Heaviest: /blog, 17 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Next.jsFramework
  • CloudflareHosting
  • VercelHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Cloudflare Web AnalyticsAnalytics
  • Google FontsFonts

From the structured data on its home page, as the site says it: an Organization named Instant eCard. mttr does not check the profiles it names.

  • Xutkaxxh
page with strong signs
1
hidden characters
0
chat, markdown or placeholders left in
1
dashes per 1,000 words
10.8
  • /blog/love-letter-templates-not-generic placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Remove ratings with no visible reviews1 page
  • /contact fails 4: Add a way to get in touch, Add structured data and Fix title lengths1 page
  • /pricing fails 4: Add a way to get in touch, Add structured data and Fix title lengths1 page
  • /privacy-policy fails 4: Add a way to get in touch, Add structured data and Fix title lengths1 page
  • /refund-policy fails 4: Add a way to get in touch, Add structured data and Fix title lengths1 page
  • /terms-of-service fails 3: Add a way to get in touch, Add structured data and Link straight to the final address1 page
  • /american-greetings-alternative fails 2: Add a way to get in touch and Link straight to the final address1 page
  • /anniversary-ecards fails 2: Add a way to get in touch and Link straight to the final address1 page
  • /anniversary-messages fails 2: Add a way to get in touch and Link straight to the final address1 page
  • /appreciation-ecards fails 2: Add a way to get in touch and Link straight to the final address1 page
  • /appreciation-messages fails 2: Add a way to get in touch and Link straight to the final address1 page
  • /baby-shower-ecards fails 2: Add a way to get in touch and Link straight to the final address1 page

And 51 more parts of the site.

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