- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+2
insurancequotes.com
Top 10%of the 263,590 sites mttr has read, at #25,383
It scores 91.
A score says pages are well formed. It does not say an assistant cites the site.
Answer the first question right under it
91 now93 with itTop 5% from 93
#25,383to#10,77714,606 places up66 of its 100 pages fail it. 1 in 121 ranked sites pass it.
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Where it ranks
Held at 91 for its last 2 reads. 2 points take it into the top 5%.
Beside it on the board
- #25,381keathhvac.com91
- #25,382icelandbike.com91
- #25,383insurancequotes.com91
- #25,384spotonvision.com91
- #25,385windycityrooter.com91
5,723 sites score 91. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 91Now#25,383
- 93Answer the first question right under itTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 18
Worth the mostAnswer the first question right under it+2
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page27132.1× typical
Words a page1,3983943.5× typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in3,685 ms210 ms1655% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points each14,606 places up each
Answer the first question right under itUnderstand66 of 1001 in 121
Describe imagesUnderstand100 of 1002 in 7
Put figures in tablesUnderstand99 of 1001 in 28
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point10,299 places up
Phrase headings as questionsUnderstand55 of 1001 in 10
Show 6 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Speed up the serverAccessAbout the whole site4 in 5
Fix title lengthsUnderstand24 of 1001 in 6
Fix description lengthsUnderstand3 of 1001 in 11
Use one main headingUnderstand2 of 1001 in 4
Replace unsupported sales claimsTrust2 of 1002 in 3
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleInsurance Quotes: Compare Free Auto, Home & Life Rates (2026)
DescriptionCompare free insurance quotes from 25+ top carriers in 2026 — GEICO, Travelers, State Farm & more. Your best rates for auto, home & life insurance. Drivers who compare can save an average of $867/year. Takes 2 minutes.
First headingCompare Free Insurance Quotes Online
OpeningFinding the right insurance coverage is fast and easy with InsuranceQuotes.com, your one-stop site to compare insurance quotes online. We connect you with multiple top local and national insurance providers so you can find the best policy at the most affordable rate.
2 changes so it reads plainly as what it is
- Rewrite the description
Its description is 218 characters and is cut off in results.
Agent instructions
On insurancequotes.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Austin in the first words
The site is in Austin, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On insurancequotes.com, name Austin in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.