insurancequotes.com, read 19 hours ago. Back to the report

91 to 100 in 8 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9191 nownow931top 5%9529639849959969971008full marks

Now #25,383 of 263,590Step 1 top 5%Step 8 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    +2 points, to 93, and #10,777, 14,606 places up, and into the top 5%

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    66 pages, 55 of them under /auto/

    See the pages
    • /auto/2022-auto-insurance-trends
    • /auto/5-tips-for-beating-a-speeding-ticket
    • /auto/8-ways-to-lower-your-car-insurance-premium-costs
    • /auto/a-local-car-inspection-is-the-first-step-to-staying-safe-legal-and-on-the-road
    • /auto/age-gender-marriage-affect-car-insurance-rates
    • /auto/alcohol-abuse-insurance
    • /auto/auto-claims-rate-increase-22817
    • /auto/auto-insurance-application-mistakes
    • /auto/auto-insurance-back-seat-belt
    • /auto/auto-insurance-car-color
    • and 56 more in the copied plan
  2. 2

    Describe images

    +2 points, to 95

    Describe every content image in its alt text.

    100 pages, 87 of them under /auto/

    See the pages
    • /
    • /auto/2022-auto-insurance-trends
    • /auto/5-tips-for-beating-a-speeding-ticket
    • /auto/8-ways-to-lower-your-car-insurance-premium-costs
    • /auto/a-local-car-inspection-is-the-first-step-to-staying-safe-legal-and-on-the-road
    • /auto/adding-teen-driver-premiums-jump-6082018
    • /auto/age-gender-marriage-affect-car-insurance-rates
    • /auto/alcohol-abuse-insurance
    • /auto/animals-auto-accidents
    • /auto/auto-claims-rate-increase-22817
    • and 90 more in the copied plan
  3. 3

    Put figures in tables

    +1 point, to 96

    Where the guide compares options or gives figures, put them in a table.

    99 pages, 87 of them under /auto/

    See the pages
    • /auto/2022-auto-insurance-trends
    • /auto/5-tips-for-beating-a-speeding-ticket
    • /auto/8-ways-to-lower-your-car-insurance-premium-costs
    • /auto/a-local-car-inspection-is-the-first-step-to-staying-safe-legal-and-on-the-road
    • /auto/adding-teen-driver-premiums-jump-6082018
    • /auto/age-gender-marriage-affect-car-insurance-rates
    • /auto/alcohol-abuse-insurance
    • /auto/animals-auto-accidents
    • /auto/auto-claims-rate-increase-22817
    • /auto/auto-credit-higher-insurance-premiums-101816
    • and 89 more in the copied plan
  4. 4

    Link straight to the final address

    +2 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages, 87 of them under /auto/

    See the pages
    • /auto/2022-auto-insurance-trends
    • /auto/5-tips-for-beating-a-speeding-ticket
    • /auto/8-ways-to-lower-your-car-insurance-premium-costs
    • /auto/a-local-car-inspection-is-the-first-step-to-staying-safe-legal-and-on-the-road
    • /auto/adding-teen-driver-premiums-jump-6082018
    • /auto/age-gender-marriage-affect-car-insurance-rates
    • /auto/alcohol-abuse-insurance
    • /auto/animals-auto-accidents
    • /auto/auto-claims-rate-increase-22817
    • /auto/auto-credit-higher-insurance-premiums-101816
    • and 89 more in the copied plan
  5. 5

    Phrase headings as questions

    +1 point, to 99

    Phrase at least one heading as the question a person would ask.

    55 pages, 44 of them under /auto/

    See the pages
    • /auto/2022-auto-insurance-trends
    • /auto/5-tips-for-beating-a-speeding-ticket
    • /auto/8-ways-to-lower-your-car-insurance-premium-costs
    • /auto/age-gender-marriage-affect-car-insurance-rates
    • /auto/alcohol-abuse-insurance
    • /auto/auto-claims-rate-increase-22817
    • /auto/auto-insurance-application-mistakes
    • /auto/auto-insurance-back-seat-belt
    • /auto/auto-insurance-car-color
    • /auto/auto-insurance-drivers-license
    • and 45 more in the copied plan
  6. 6

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  7. 7

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  8. 8

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    24 pages, 22 of them under /auto/

    See the pages
    • /auto/5-tips-for-beating-a-speeding-ticket
    • /auto/adding-teen-driver-premiums-jump-6082018
    • /auto/auto-insurance-death-injury
    • /auto/auto-insurance-drivers-license
    • /auto/auto-insurance-dui
    • /auto/auto-insurance-glass-claims
    • /auto/auto-insurance-staged-accidents
    • /auto/cheap-car-insurance-for-seniors
    • /auto/cheap-car-insurance-for-teen-drivers
    • /auto/costs-of-drunk-driving
    • and 14 more in the copied plan
3 more, to tidy up after 100
  1. 9

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    3 pages

    See the pages
    • /
    • /auto/age-gender-marriage-affect-car-insurance-rates
    • /auto/pay-for-auto-insurance
  2. 10

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    2 pages

    See the pages
    • /auto/automated-lane-change-systems-a-bold-step-forward
    • /auto/steering-wheels-communicate-multi-dimensional-information
  3. 11

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /auto/cheap-car-insurance-for-seniors
    • /auto/insurance-for-newly-licensed-immigrants

What else the read found

Half its pages take over 3,695 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /auto/auto-insurance-roadside-assistance6.5 s
  • /auto/auto-insurance-back-seat-belt6.4 s
  • /auto/a-local-car-inspection-is-the-first-step-to-staying-safe-legal-and-on-the-road6.1 s
  • /auto/what-happens-if-i-hit-a-stop-sign5.8 s
  • /auto/smart-ways-to-shop-auto-insurance5.3 s

Fastest: /, 48 ms. Heaviest: the home page, 34 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google Tag ManagerAnalytics
  • Meta PixelMarketing
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts

From the structured data on its home page, as the site says it: an Organization named InsuranceQuotes.com. mttr does not check the profiles it names.

  • FacebookInsuranceQts
  • Xinsuranceqts
  • LinkedInall-web-leads-inc-
page with strong signs
1
hidden characters
1
chat, markdown or placeholders left in
0
dashes per 1,000 words
5.2
  • /insurance-tips/how-umbrella-insurance-policies-work hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Fix description lengths and Describe images1 page
  • /auto/ 87 fail a rule. Worst: /auto/cheap-car-insurance-for-seniors, 7 rules87 pages
  • /insurance-tips/ 12 fail a rule. Worst: /insurance-tips/porch-pirates-holiday-gift-insurance-2024, 6 rules12 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

Rather go through these with one of our experts? Book a strategy session

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