- Middle site
- 91
- Ahead by
- 7
Worth the mostEach fix here is worth under a point
iwinails.com
Top 50%of the 263,586 sites mttr has read, at #94,751
It scores 82.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
82 now88 with itTop 25% from 85
#94,751to#39,09755,654 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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The link
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The cardSave the card
EmailWrite the email
Where it ranks
3 points take it into the top quarter.
Beside it on the board
- #94,749heima.network82
- #94,750joinstump.com82
- #94,751iwinails.com82
- #94,752kenherbertplumbing.com82
- #94,753backdraftmotorsport.com82
9,056 sites score 82. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 82Now#94,751
- 88Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Trust and Act.
- Middle site
- 59
- Ahead by
- 8
Worth the mostPhrase headings as questions+2
- Middle site
- 98
- Behind by
- 4
Worth the mostShow sources on guides+1
- Middle site
- 57
- Behind by
- 1
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page35132.7× typical
Words a page44639413% above typical
Rules failing somewhere20146 more than typical
Half its pages answer in182 ms210 ms13% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 9 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points55,654 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 2 points each23,921 places up each
Phrase headings as questionsUnderstand64 of 1001 in 10
Use one main headingUnderstand68 of 1001 in 4
Worth 1 point each15,316 places up each
Show sources on guidesTrust9 of 1001 in 2
Describe imagesUnderstand82 of 1002 in 7
Add breadcrumb dataUnderstand64 of 1001 in 2
Add depth to thin pagesUnderstand19 of 1003 in 7
Add structured dataUnderstand18 of 1001 in 3
Fix description lengthsUnderstand34 of 1001 in 11
Show 11 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Answer the first question right under itUnderstand10 of 1001 in 121
Put figures in tablesUnderstand10 of 1001 in 28
Set each page's canonical addressAccess8 of 1002 in 5
Fix title lengthsUnderstand7 of 1001 in 6
Add real images to contentUnderstand4 of 1002 in 3
Add a way to get in touchAct2 of 1001 in 2
Allow pages to be indexedAccess1 of 1005 in 6
Match structured data to the pageUnderstand1 of 1003 in 7
Link straight to the final addressAccess2 of 1001 in 2
Set a share imageUnderstand1 of 1002 in 7
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleIwi Nails, ʻĀina Inspired Nails
DescriptionGet a quick and long lasting ʻāina-ful manicure with these gel nail strips. Unlike typical nail strips, you cure these after application for a manicure that lasts 3+ weeks when applied correctly.
First headingIwi Nails
OpeningReal nails. Real stories. See why our community loves Iwi.
3 changes so it reads plainly as what it is
- Rewrite the description
Its description is 195 characters and is cut off in results.
Agent instructions
On iwinails.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Honolulu in the first words
The site is in Honolulu, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On iwinails.com, name Honolulu in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On iwinails.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best nail salons near Honolulu, HI? Its answer, and whether it cites iwinails.com, shows here in a moment.