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iwinails.com, read 4 days ago. Back to the report

82 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8282 nownow881top 25%90293394495596697797898998109911991210013full marks

Now #95,242 of 264,824Step 1 top 25%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 88, and #39,324, 55,918 places up, and into the top 25%

    Add a tap-to-call phone link.

    100 pages, 54 of them under /products/

    See the pages
    • /
    • /account/login
    • /agents.md
    • /apps/bubblehouse/rewards
    • /blogs/news
    • /blogs/news/2023-nail-trends-elevate-your-style-with-iwi-nails
    • /blogs/news/aitools
    • /blogs/news/from-molokai-to-disney-a-small-brand-a-big-moment
    • /blogs/news/spring-nails-2026
    • /blogs/news/symbrosia-x-iwi-nails-limu-kohu
    • and 90 more in the copied plan
  2. 2

    Phrase headings as questions

    +2 points, to 90

    Phrase at least one heading as the question a person would ask.

    64 pages, 54 of them under /products/

    See the pages
    • /blogs/news/2023-nail-trends-elevate-your-style-with-iwi-nails
    • /blogs/news/aitools
    • /blogs/news/from-molokai-to-disney-a-small-brand-a-big-moment
    • /blogs/news/spring-nails-2026
    • /blogs/news/symbrosia-x-iwi-nails-limu-kohu
    • /blogs/news/the-mother-s-day-gift-she-ll-actually-use
    • /blogs/news/the-nail-revolution-semi-cured-gel-nail-strips-vs-salon-manicures-%F0%9F%92%85%F0%9F%8F%BD
    • /blogs/news/the-ultimate-summer-nail-guide-gel-sets-that-last-through-every-adventure
    • /blogs/news/unlocking-the-secret-to-beautiful-nails-the-ultimate-guide-to-proper-cuticle-care
    • /blogs/news/what-hoomau-hawaii-market-taught-me-about-building-a-community-rooted-brand
    • and 54 more in the copied plan
  3. 3

    Use one main heading

    +3 points, to 93

    Give the page exactly one h1 that says what it is about.

    68 pages, 54 of them under /products/

    See the pages
    • /
    • /agents.md
    • /apps/bubblehouse/rewards
    • /blogs/news/symbrosia-x-iwi-nails-limu-kohu
    • /collections
    • /pages/5th-birthday-sweepstakes-rules
    • /pages/about
    • /pages/contact-us
    • /pages/design-library
    • /pages/how-to-use
    • and 58 more in the copied plan
  4. 4

    Show sources on guides

    +1 point, to 94

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    9 pages under /blogs/news/

    See the pages
    • /blogs/news/2023-nail-trends-elevate-your-style-with-iwi-nails
    • /blogs/news/aitools
    • /blogs/news/from-molokai-to-disney-a-small-brand-a-big-moment
    • /blogs/news/spring-nails-2026
    • /blogs/news/symbrosia-x-iwi-nails-limu-kohu
    • /blogs/news/the-mother-s-day-gift-she-ll-actually-use
    • /blogs/news/the-nail-revolution-semi-cured-gel-nail-strips-vs-salon-manicures-%F0%9F%92%85%F0%9F%8F%BD
    • /blogs/news/the-ultimate-summer-nail-guide-gel-sets-that-last-through-every-adventure
    • /blogs/news/what-hoomau-hawaii-market-taught-me-about-building-a-community-rooted-brand
  5. 5

    Describe images

    +1 point, to 95

    Describe every content image in its alt text.

    82 pages, 54 of them under /products/

    See the pages
    • /
    • /blogs/news/2023-nail-trends-elevate-your-style-with-iwi-nails
    • /blogs/news/aitools
    • /blogs/news/spring-nails-2026
    • /blogs/news/unlocking-the-secret-to-beautiful-nails-the-ultimate-guide-to-proper-cuticle-care
    • /blogs/news/what-hoomau-hawaii-market-taught-me-about-building-a-community-rooted-brand
    • /collections
    • /collections/accessories-gift-sets
    • /collections/best-sellers
    • /collections/collabs
    • and 72 more in the copied plan
  6. 6

    Add breadcrumb data

    +1 point, to 96

    Add BreadcrumbList schema so the page has a place in the site.

    64 pages, 54 of them under /products/

    See the pages
    • /blogs/news/2023-nail-trends-elevate-your-style-with-iwi-nails
    • /blogs/news/aitools
    • /blogs/news/from-molokai-to-disney-a-small-brand-a-big-moment
    • /blogs/news/spring-nails-2026
    • /blogs/news/symbrosia-x-iwi-nails-limu-kohu
    • /blogs/news/the-mother-s-day-gift-she-ll-actually-use
    • /blogs/news/the-nail-revolution-semi-cured-gel-nail-strips-vs-salon-manicures-%F0%9F%92%85%F0%9F%8F%BD
    • /blogs/news/the-ultimate-summer-nail-guide-gel-sets-that-last-through-every-adventure
    • /blogs/news/unlocking-the-secret-to-beautiful-nails-the-ultimate-guide-to-proper-cuticle-care
    • /blogs/news/what-hoomau-hawaii-market-taught-me-about-building-a-community-rooted-brand
    • and 54 more in the copied plan
  7. 7

    Add depth to thin pages

    +1 point, to 97

    Add true, specific detail until the page covers its subject.

    19 pages, 16 of them under /products/

    See the pages
    • /blogs/news/from-molokai-to-disney-a-small-brand-a-big-moment
    • /blogs/news/spring-nails-2026
    • /blogs/news/the-mother-s-day-gift-she-ll-actually-use
    • /products/ahi-ai-honua
    • /products/iwi-nails-gift-card
    • /products/iwi-nails-x-coconut-ave-chocolate-hibiscus-copy
    • /products/iwi-nails-x-coconut-ave-puka-shell-motel-copy
    • /products/iwi-pedicure-alaea
    • /products/iwi-pedicure-au
    • /products/iwi-pedicure-au-copy
    • and 9 more in the copied plan
  8. 8

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    18 pages, 12 of them under /pages/

    See the pages
    • /account/login
    • /agents.md
    • /apps/bubblehouse/rewards
    • /blogs/news
    • /collections
    • /pages/5th-birthday-sweepstakes-rules
    • /pages/about
    • /pages/bundles
    • /pages/collection-bundle
    • /pages/contact-us
    • and 8 more in the copied plan
  9. 9

    Fix description lengths

    +1 point, to 98

    Write a meta description of 70 to 165 characters that summarizes the page.

    34 pages

    See the pages
    • /
    • /account/login
    • /agents.md
    • /apps/bubblehouse/rewards
    • /blogs/news
    • /blogs/news/2023-nail-trends-elevate-your-style-with-iwi-nails
    • /blogs/news/aitools
    • /blogs/news/from-molokai-to-disney-a-small-brand-a-big-moment
    • /blogs/news/spring-nails-2026
    • /blogs/news/symbrosia-x-iwi-nails-limu-kohu
    • and 24 more in the copied plan
  10. 10

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  11. 11

    Answer the first question right under it

    +1 point, to 99

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    10 pages under /blogs/news/

    See the pages
    • /blogs/news/2023-nail-trends-elevate-your-style-with-iwi-nails
    • /blogs/news/aitools
    • /blogs/news/from-molokai-to-disney-a-small-brand-a-big-moment
    • /blogs/news/spring-nails-2026
    • /blogs/news/symbrosia-x-iwi-nails-limu-kohu
    • /blogs/news/the-mother-s-day-gift-she-ll-actually-use
    • /blogs/news/the-nail-revolution-semi-cured-gel-nail-strips-vs-salon-manicures-%F0%9F%92%85%F0%9F%8F%BD
    • /blogs/news/the-ultimate-summer-nail-guide-gel-sets-that-last-through-every-adventure
    • /blogs/news/unlocking-the-secret-to-beautiful-nails-the-ultimate-guide-to-proper-cuticle-care
    • /blogs/news/what-hoomau-hawaii-market-taught-me-about-building-a-community-rooted-brand
  12. 12

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    10 pages under /blogs/news/

    See the pages
    • /blogs/news/2023-nail-trends-elevate-your-style-with-iwi-nails
    • /blogs/news/aitools
    • /blogs/news/from-molokai-to-disney-a-small-brand-a-big-moment
    • /blogs/news/spring-nails-2026
    • /blogs/news/symbrosia-x-iwi-nails-limu-kohu
    • /blogs/news/the-mother-s-day-gift-she-ll-actually-use
    • /blogs/news/the-nail-revolution-semi-cured-gel-nail-strips-vs-salon-manicures-%F0%9F%92%85%F0%9F%8F%BD
    • /blogs/news/the-ultimate-summer-nail-guide-gel-sets-that-last-through-every-adventure
    • /blogs/news/unlocking-the-secret-to-beautiful-nails-the-ultimate-guide-to-proper-cuticle-care
    • /blogs/news/what-hoomau-hawaii-market-taught-me-about-building-a-community-rooted-brand
  13. 13

    Set each page's canonical address

    +1 point, to 100, and full marks

    Add a canonical link that points to the page itself.

    8 pages, 6 of them under /products/

    See the pages
    • /agents.md
    • /blogs/news/the-nail-revolution-semi-cured-gel-nail-strips-vs-salon-manicures-%F0%9F%92%85%F0%9F%8F%BD
    • /products/%CA%BBimo%CA%BBimo-twinkle
    • /products/%CA%BBono-%CA%BBawa-x-iwi-nails-keiki-o-ka-%CA%BBaina-keiki-kids
    • /products/e-ola-ka-%CA%BBolelo-makuahine
    • /products/ha%CA%BBa-co-x-iwi-nails-dont-be-nailz-cuticle-oil
    • /products/lipo-collection-lelewa%CA%BBa-whale-shark
    • /products/pupu-hinuhinu-%CA%BBaha%CA%BBaha-miter
7 more, to tidy up after 100
  1. 14

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    7 pages, 4 of them under /blogs/news/

    See the pages
    • /agents.md
    • /apps/bubblehouse/rewards
    • /blogs/news/the-nail-revolution-semi-cured-gel-nail-strips-vs-salon-manicures-%F0%9F%92%85%F0%9F%8F%BD
    • /blogs/news/the-ultimate-summer-nail-guide-gel-sets-that-last-through-every-adventure
    • /blogs/news/unlocking-the-secret-to-beautiful-nails-the-ultimate-guide-to-proper-cuticle-care
    • /blogs/news/what-hoomau-hawaii-market-taught-me-about-building-a-community-rooted-brand
    • /products/iwi-nails-gift-card
  2. 15

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    4 pages under /blogs/news/

    See the pages
    • /blogs/news/from-molokai-to-disney-a-small-brand-a-big-moment
    • /blogs/news/symbrosia-x-iwi-nails-limu-kohu
    • /blogs/news/the-mother-s-day-gift-she-ll-actually-use
    • /blogs/news/the-ultimate-summer-nail-guide-gel-sets-that-last-through-every-adventure
  3. 16

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    2 pages

    See the pages
    • /agents.md
    • /pages/llms-txt
  4. 17

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    1 page

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /pages/llms-txt
  5. 18

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  6. 19

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    2 pages

    See the pages
    • /account/login
    • /apps/bubblehouse/rewards
  7. 20

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    1 page

    See the pages
    • /agents.md

What else the read found

Half its pages start answering within 183 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /products/iwi-pedicure-one2.4 s
  • /apps/bubblehouse/rewards437 ms
  • /products/ha%CA%BBa-co-x-iwi-nails-dont-be-nailz-cuticle-oil376 ms
  • /account/login356 ms
  • /products/iwi-pedicure-au345 ms

Fastest: /collections/nail-sets, 146 ms. Heaviest: /blogs/news/symbrosia-x-iwi-nails-limu-kohu, 81 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ShopifyPlatform
  • CloudflareHosting
  • Shop PayCommerce
  • Microsoft ClarityAnalytics
  • KlaviyoMarketing
pages with strong signs
5
hidden characters
3
chat, markdown or placeholders left in
40
dashes per 1,000 words
0.5
  • /agents.md markdown never turned into formatting
  • /pages/llms-txt markdown never turned into formatting
  • /products/pedicure-lako hidden characters a reader cannot see
  • / markdown never turned into formatting
  • /pages/design-library hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Use one main heading, Add a tap-to-call link and Match structured data to the page1 page
  • /agents.md fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /collections fails 5: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /search fails 3: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /products/ 54 fail a rule. Worst: /products/ahi-ai-honua, 7 rules54 pages
  • /collections/ 16 fail a rule. Worst: /collections/accessories-gift-sets, 2 rules16 pages
  • /pages/ 13 fail a rule. Worst: /pages/llms-txt, 6 rules13 pages
  • /blogs/ 11 fail a rule. Worst: /blogs/news/from-molokai-to-disney-a-small-brand-a-big-moment, 9 rules11 pages
  • /account/ 1 fail a rule. Worst: /account/login, 4 rules1 page
  • /apps/ 1 fail a rule. Worst: /apps/bubblehouse/rewards, 6 rules1 page

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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