- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
julbo.com
66 of 100ahead of 24% of the sites mttr has read
Its strongest stage is Access, at 94 against the middle site's 91. 2 fixes, 14 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 89,412 places up
- 66Now#195,322
- 74Add a way to get in touch#153,078
- 80Add a tap-to-call link#105,910
The top half of every site starts at 77. The middle site in Burlington, VT scores 78.
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Where it ranks
Down 28,139 places since Oct 18, from #171,419. 11 points take it into the top half.
Beside it on the board
- #199,556newtrick.blog66
- #199,557fulldeckconsulting.com66
- #199,558julbo.com66
- #199,559leleka.care66
- #199,560distinct.com66
4,333 sites score 66. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Burlington, VT
- #1flavorplate.com95
- #2gbarchitecture.com93
- #3protechcontractingvt.com92
- #29julbo.com66
The middle site in Burlington, VT scores 78.
Where it stands
Each stage against the middle site. It trails on Understand and Trust and Act.
- Middle site
- 59
- Behind by
- 9
Worth the mostAdd structured data+4
- Middle site
- 98
- Behind by
- 10
Worth the mostShow sources on guides+2
- Middle site
- 57
- Behind by
- 54
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page128139.9× typical
Words a page370394About typical
Rules failing somewhere18144 more than typical
Half its pages answer in817 ms210 ms289% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
18 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points46,480 places up
Add a way to get in touchAct99 of 1001 in 2
Worth 6 points33,935 places up
Add a tap-to-call linkAct95 of 1001 in 3
Worth 4 points22,822 places up
Add structured dataUnderstand72 of 1001 in 3
Worth 2 points each12,497 places up each
Show sources on guidesTrust22 of 1001 in 2
Fix description lengthsUnderstand88 of 1001 in 11
Use one main headingUnderstand54 of 1001 in 4
Describe imagesUnderstand68 of 1002 in 7
Link straight to the final addressAccess99 of 1001 in 2
Show 10 more fixes
Worth 1 point each8,227 places up each
Answer the first question right under itUnderstand15 of 1001 in 121
Put figures in tablesUnderstand22 of 1001 in 28
Fix title lengthsUnderstand55 of 1001 in 6
Set a share imageUnderstand99 of 1002 in 7
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Compress pagesAccessAbout the whole site19 in 20
Speed up the serverAccessAbout the whole site4 in 5
Add breadcrumb dataUnderstand22 of 1001 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleJulbo USA |Performance Sunglasses, Goggles & Precription Eyewear – Julbo Eyewear
DescriptionJulbo has been developing the highest-quality performance sunglasses, mountaineering eyewear and snow goggles for over 135 years. We are dedicated to craftsmanship, durability, and functionality. Shop our performance sunglasses, REACTIV Photochromic and snow goggles with free shipping and lifetime warranty.
First headingNone in the HTML
Opening"The Launcher could be the best ski goggles I have ever worn. I have used them in both full sun and cloudy/snowy conditions. The lenses truly adjusted to the changing light. Worked extremely well on a cloudy day. Never fogged up."
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On julbo.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Rewrite the description
Its description is 308 characters and is cut off in results.
Agent instructions
On julbo.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Burlington in the first words
The site is in Burlington, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On julbo.com, name Burlington in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.