LeaderboardEvery site, rankedFree toolsChecks, no sign-upAgentsYour agent fixes itDocsThe API and MCP

julbo.com, read 20 hours ago. Back to the report

66 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6666 nownow741#153,090812top 50%8438748959169379589699710981110012full marks

Now #199,560 of 263,585Step 1 #153,090Step 2 top 50%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +8 points, to 74, and #153,090, 46,470 places up

    Give the page a form or a clear link to request a quote or get in touch.

    99 pages

    See the pages
    • /fr_be/article/comment-ajuster-un-casque-de-velo-pour-une-securite-optimale
    • /fr_be/article/comment-choisir-la-bonne-taille-de-casque-de-ski
    • /fr_be/article/comment-choisir-les-lunettes-de-soleil-de-votre-bebe
    • /fr_be/article/comment-choisir-taille-casque-velo
    • /fr_be/article/dromkit-continuer-a-rever
    • /fr_be/autres-professions
    • /fr_be/clemquicourt
    • /fr_be/commande-pieces-detachees
    • /fr_be/evad2-suscription
    • /fr_be/faq/guide-utilisation-des-produits
    • and 89 more in the copied plan
  2. 2

    Add a tap-to-call link

    +7 points, to 81, and into the top 50%

    Add a tap-to-call phone link.

    95 pages

    See the pages
    • /
    • /fr_be/article/comment-ajuster-un-casque-de-velo-pour-une-securite-optimale
    • /fr_be/article/comment-choisir-la-bonne-taille-de-casque-de-ski
    • /fr_be/article/comment-choisir-les-lunettes-de-soleil-de-votre-bebe
    • /fr_be/article/comment-choisir-taille-casque-velo
    • /fr_be/article/dromkit-continuer-a-rever
    • /fr_be/autres-professions
    • /fr_be/clemquicourt
    • /fr_be/commande-pieces-detachees
    • /fr_be/evad2-suscription
    • and 85 more in the copied plan
  3. 3

    Add structured data

    +3 points, to 84

    Add valid JSON-LD that says what the page is.

    72 pages

    See the pages
    • /fr_be/autres-professions
    • /fr_be/clemquicourt
    • /fr_be/commande-pieces-detachees
    • /fr_be/evad2-suscription
    • /fr_be/faq/guide-utilisation-des-produits
    • /fr_be/faq/questions-diverses/la-marque-julbo-sponsorise-t-elle-des-athletes
    • /fr_be/jeu-concours-hiver
    • /fr_be/jeux-concours-julbo
    • /fr_be/ko
    • /fr_be/library
    • and 62 more in the copied plan
  4. 4

    Show sources on guides

    +3 points, to 87

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    22 pages

    See the pages
    • /fr_be/article/comment-ajuster-un-casque-de-velo-pour-une-securite-optimale
    • /fr_be/article/comment-choisir-la-bonne-taille-de-casque-de-ski
    • /fr_be/article/comment-choisir-les-lunettes-de-soleil-de-votre-bebe
    • /fr_be/article/comment-choisir-taille-casque-velo
    • /fr_be/article/dromkit-continuer-a-rever
    • /fr_ch/article/comment-choisir-la-bonne-taille-de-casque-de-ski
    • /fr_ch/article/comment-choisir-les-lunettes-de-soleil-de-votre-bebe
    • /fr_ch/article/comment-choisir-taille-casque-velo
    • /fr_ch/article/dromkit-continuer-a-rever
    • /fr_fr/article/comment-ajuster-un-casque-de-velo-pour-une-securite-optimale
    • and 12 more in the copied plan
  5. 5

    Fix description lengths

    +2 points, to 89

    Write a meta description of 70 to 165 characters that summarizes the page.

    88 pages

    See the pages
    • /
    • /fr_be/article/comment-choisir-la-bonne-taille-de-casque-de-ski
    • /fr_be/article/comment-choisir-les-lunettes-de-soleil-de-votre-bebe
    • /fr_be/article/dromkit-continuer-a-rever
    • /fr_be/autres-professions
    • /fr_be/clemquicourt
    • /fr_be/commande-pieces-detachees
    • /fr_be/evad2-suscription
    • /fr_be/faq/guide-utilisation-des-produits
    • /fr_be/faq/questions-diverses/la-marque-julbo-sponsorise-t-elle-des-athletes
    • and 78 more in the copied plan
  6. 6

    Use one main heading

    +2 points, to 91

    Give the page exactly one h1 that says what it is about.

    54 pages

    See the pages
    • /
    • /fr_be/autres-professions
    • /fr_be/clemquicourt
    • /fr_be/commande-pieces-detachees
    • /fr_be/jeu-concours-hiver
    • /fr_be/jeux-concours-julbo
    • /fr_be/ko
    • /fr_be/library
    • /fr_be/library2
    • /fr_be/nous-contacter
    • and 44 more in the copied plan
  7. 7

    Describe images

    +2 points, to 93

    Describe every content image in its alt text.

    68 pages

    See the pages
    • /
    • /fr_be/article/comment-ajuster-un-casque-de-velo-pour-une-securite-optimale
    • /fr_be/article/comment-choisir-la-bonne-taille-de-casque-de-ski
    • /fr_be/article/comment-choisir-les-lunettes-de-soleil-de-votre-bebe
    • /fr_be/article/comment-choisir-taille-casque-velo
    • /fr_be/article/dromkit-continuer-a-rever
    • /fr_be/autres-professions
    • /fr_be/clemquicourt
    • /fr_be/evad2-suscription
    • /fr_be/jeu-concours-hiver
    • and 58 more in the copied plan
  8. 8

    Link straight to the final address

    +2 points, to 95

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /fr_be/article/comment-ajuster-un-casque-de-velo-pour-une-securite-optimale
    • /fr_be/article/comment-choisir-la-bonne-taille-de-casque-de-ski
    • /fr_be/article/comment-choisir-les-lunettes-de-soleil-de-votre-bebe
    • /fr_be/article/comment-choisir-taille-casque-velo
    • /fr_be/article/dromkit-continuer-a-rever
    • /fr_be/autres-professions
    • /fr_be/clemquicourt
    • /fr_be/commande-pieces-detachees
    • /fr_be/evad2-suscription
    • /fr_be/faq/guide-utilisation-des-produits
    • and 89 more in the copied plan
  9. 9

    Answer the first question right under it

    +1 point, to 96

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    15 pages

    See the pages
    • /fr_be/article/comment-choisir-la-bonne-taille-de-casque-de-ski
    • /fr_be/article/comment-choisir-taille-casque-velo
    • /fr_be/article/dromkit-continuer-a-rever
    • /fr_ch/article/comment-choisir-la-bonne-taille-de-casque-de-ski
    • /fr_ch/article/comment-choisir-taille-casque-velo
    • /fr_ch/article/dromkit-continuer-a-rever
    • /fr_fr/article/comment-choisir-la-bonne-taille-de-casque-de-ski
    • /fr_fr/article/comment-choisir-taille-casque-velo
    • /fr_fr/article/dromkit-continuer-a-rever
    • /fr_lu/article/comment-choisir-la-bonne-taille-de-casque-de-ski
    • and 5 more in the copied plan
  10. 10

    Put figures in tables

    +1 point, to 97

    Where the guide compares options or gives figures, put them in a table.

    22 pages

    See the pages
    • /fr_be/article/comment-ajuster-un-casque-de-velo-pour-une-securite-optimale
    • /fr_be/article/comment-choisir-la-bonne-taille-de-casque-de-ski
    • /fr_be/article/comment-choisir-les-lunettes-de-soleil-de-votre-bebe
    • /fr_be/article/comment-choisir-taille-casque-velo
    • /fr_be/article/dromkit-continuer-a-rever
    • /fr_ch/article/comment-choisir-la-bonne-taille-de-casque-de-ski
    • /fr_ch/article/comment-choisir-les-lunettes-de-soleil-de-votre-bebe
    • /fr_ch/article/comment-choisir-taille-casque-velo
    • /fr_ch/article/dromkit-continuer-a-rever
    • /fr_fr/article/comment-ajuster-un-casque-de-velo-pour-une-securite-optimale
    • and 12 more in the copied plan
  11. 11

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    55 pages

    See the pages
    • /
    • /fr_be/autres-professions
    • /fr_be/clemquicourt
    • /fr_be/commande-pieces-detachees
    • /fr_be/evad2-suscription
    • /fr_be/jeu-concours-hiver
    • /fr_be/jeux-concours-julbo
    • /fr_be/ko
    • /fr_be/library
    • /fr_be/library2
    • and 45 more in the copied plan
  12. 12

    Set a share image

    +2 points, to 100, and full marks

    Set og:image so links to the page carry a picture.

    99 pages

    See the pages
    • /fr_be/article/comment-ajuster-un-casque-de-velo-pour-une-securite-optimale
    • /fr_be/article/comment-choisir-la-bonne-taille-de-casque-de-ski
    • /fr_be/article/comment-choisir-les-lunettes-de-soleil-de-votre-bebe
    • /fr_be/article/comment-choisir-taille-casque-velo
    • /fr_be/article/dromkit-continuer-a-rever
    • /fr_be/autres-professions
    • /fr_be/clemquicourt
    • /fr_be/commande-pieces-detachees
    • /fr_be/evad2-suscription
    • /fr_be/faq/guide-utilisation-des-produits
    • and 89 more in the copied plan
6 more, to tidy up after 100
  1. 13

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  2. 14

    Compress pages

    Under a point

    Turn on gzip or Brotli for HTML on the server or CDN.

    Once, for the whole site

  3. 15

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  4. 16

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    22 pages

    See the pages
    • /fr_be/article/comment-ajuster-un-casque-de-velo-pour-une-securite-optimale
    • /fr_be/article/comment-choisir-la-bonne-taille-de-casque-de-ski
    • /fr_be/article/comment-choisir-les-lunettes-de-soleil-de-votre-bebe
    • /fr_be/article/comment-choisir-taille-casque-velo
    • /fr_be/article/dromkit-continuer-a-rever
    • /fr_ch/article/comment-choisir-la-bonne-taille-de-casque-de-ski
    • /fr_ch/article/comment-choisir-les-lunettes-de-soleil-de-votre-bebe
    • /fr_ch/article/comment-choisir-taille-casque-velo
    • /fr_ch/article/dromkit-continuer-a-rever
    • /fr_fr/article/comment-ajuster-un-casque-de-velo-pour-une-securite-optimale
    • and 12 more in the copied plan
  5. 17

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  6. 18

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

What else the read found

Half its pages take over 818 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /fr_ch/commande-pieces-detachees3.5 s
  • /fr_fr/commande-pieces-detachees3.4 s
  • /fr_wo/commande-pieces-detachees3.4 s
  • /fr_fr/nous-contacter3.4 s
  • /fr_lu/commande-pieces-detachees3.4 s

Fastest: /fr_fr/blog, 141 ms. Heaviest: /fr_lu/library, 742 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ShopifyPlatform
  • CloudflareHosting
  • Shop PayCommerce
  • Google Tag ManagerAnalytics
  • KlaviyoMarketing
  • Google FontsFonts

From the structured data on its home page, as the site says it: an Organization named Julbo Eyewear. mttr does not check the profiles it names.

  • Facebookprofile.php
  • Instagramjulboeyewearna
  • YouTube@julboeyewearusa
pages with strong signs
10
hidden characters
20
chat, markdown or placeholders left in
5
dashes per 1,000 words
0.2
  • /fr_be/jeu-concours-hiver hidden characters a reader cannot see
  • /fr_ch/jeu-concours-hiver hidden characters a reader cannot see
  • /fr_fr/jeu-concours-hiver hidden characters a reader cannot see
  • /fr_lu/jeu-concours-hiver hidden characters a reader cannot see
  • /fr_wo/jeu-concours-hiver hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /fr_fr fails 8: Add a way to get in touch, Use one main heading and Add a tap-to-call link1 page
  • /fr_fr/ 25 fail a rule. Worst: /fr_fr/article/comment-choisir-la-bonne-taille-de-casque-de-ski, 10 rules25 pages
  • /fr_be/ 19 fail a rule. Worst: /fr_be/article/comment-choisir-la-bonne-taille-de-casque-de-ski, 10 rules19 pages
  • /fr_ch/ 18 fail a rule. Worst: /fr_ch/article/comment-choisir-la-bonne-taille-de-casque-de-ski, 10 rules18 pages
  • /fr_lu/ 18 fail a rule. Worst: /fr_lu/article/comment-choisir-la-bonne-taille-de-casque-de-ski, 10 rules18 pages
  • /fr_wo/ 18 fail a rule. Worst: /fr_wo/article/comment-choisir-la-bonne-taille-de-casque-de-ski, 10 rules18 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

Rather go through these with one of our experts? Book a strategy session

Fix julbo.com with your agent

Your agent makes the fixes. mttr checks each one. Free.

In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck julbo.com with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
It needs a free key
Another agent
Read it againChanged something? A site is read at most once every ten minutes.