- Middle site
- 91
- Ahead by
- 3
Worth the mostSettle on one address+1
lessig.org
Top 50%of the 102 sites in Cambridge, Massachusetts, at #43
It scores 79.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
79 now86 with itTop 25% from 85
#114,704to#54,23260,472 places up54 of its 55 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 31,410 places since Oct 20, from #146,114. 6 points take it into the top quarter.
Beside it on the board
- #114,702t2conline.com79
- #114,703therichoutdoors.net79
- #114,704lessig.org79
- #114,705theartofpostgresql.com79
- #114,706getsuperiorcleaning.com79
8,471 sites score 79. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 79Now#114,704
- 86Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 1
Worth the mostAdd structured data+6
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read554411 more than typical
Links a page22131.7× typical
Words a page1,3483943.4× typical
Rules failing somewhere19145 more than typical
Half its pages answer in190 ms210 msAbout typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
19 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points60,472 places up
Add a tap-to-call linkAct54 of 551 in 3
Worth 6 points52,320 places up
Add structured dataUnderstand54 of 551 in 3
Worth 3 points26,503 places up
Use one main headingUnderstand26 of 551 in 4
Worth 2 points each17,447 places up each
Phrase headings as questionsUnderstand14 of 551 in 10
Fix description lengthsUnderstand35 of 551 in 11
Show 14 more fixes
Worth 1 point each8,794 places up each
Settle on one addressAccessAbout the whole site2 in 3
Link to orphaned pagesAccessAbout the whole site3 in 4
Add depth to thin pagesUnderstand4 of 553 in 7
Put the text in the HTMLAccess3 of 552 in 3
Allow pages to be indexedAccess4 of 555 in 6
Set a share imageUnderstand19 of 552 in 7
Add lists or tablesUnderstand2 of 551 in 2
Fix title lengthsUnderstand6 of 551 in 6
Set each page's canonical addressAccess3 of 552 in 5
Describe imagesUnderstand4 of 552 in 7
Fix pages that fail to loadAccess1 of 553 in 4
Link straight to the final addressAccess3 of 551 in 2
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Link to pages from related contentUnderstand1 of 555 in 6
How AI reads this site
It reads closest to law firms, but only loosely. 3 changes would make it plainer.
It reads as
Law firmsIt says it is a local business in Cambridge.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- News and publishers
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleLawrence Lessig
DescriptionBeginning in the mid-1990s, his focus shifted to the Internet and intellectual property. Since 2007, his focus has been on institutional corruption, and the fight to establish a representative democracy in America.
First headingLawrence Lessig
OpeningNone in the HTML
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Law firms. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On lessig.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Law firms. Keep the title under 60 characters and lead with the service, not the name.
- Rewrite the description
Its description is 214 characters and is cut off in results.
Agent instructions
On lessig.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Cambridge in the first words
The site is in Cambridge, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On lessig.org, name Cambridge in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best business lawyers near Cambridge, MA? Its answer, and whether it cites lessig.org, shows here in a moment.