lessig.org

1. Product data on every product page2 of 15 pages

   Some product pages send no Product data before any script runs, so a shopping agent has nothing to read. Write it into the product template.

2. Pricemissing on 13 of 13

   State the price as a number, such as 68.00, never text with a symbol in it.

3. Brandmissing on 13 of 13

   Name the brand, so the product can be matched across stores.

4. Product identifiermissing on 13 of 13

   Give each product its barcode (GTIN), or at least its SKU, from the product itself.

5. Conditionmissing on 13 of 13

   Say each product is new, or how it is used or refurbished.

6. Shippingmissing on 13 of 13

   State what delivery costs, where it goes and how long it takes, once for the store or on each offer.

7. Returnsmissing on 13 of 13

   State the return policy: the window, the countries and who pays, once for the store.

A count of fields says what a page's data states, read before any script runs. It does not decide eligibility: Merchant Center and Google's own review decide whether a product shows in merchant listings, Universal Cart or any other Google feature.