- Middle site
- 91
- Ahead by
- 1
Worth the mostLink straight to the final address+2
mattschulz.com
Top 5%of the 532 sites in News and publishers, at #17
It scores 89.
A score says pages are well formed. It does not say an assistant cites the site.
Fix description lengths
89 now92 with itTop 10% from 90
#32,436to#15,08417,352 places up64 of its 71 pages fail it. 1 in 11 ranked sites pass it.
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The link
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The cardSave the card
EmailWrite the email
Where it ranks
Up 46,986 places since Oct 14, from #79,422. 1 point takes it into the top 10%.
Beside it on the board
- #32,434betconstruct.com89
- #32,435free-ebooks.net89
- #32,436mattschulz.com89
- #32,437barnoneaz.com89
- #32,438battschimneyservices.com89
6,867 sites score 89. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 89Now#32,436
- 92Fix description lengthsTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 14
Worth the mostFix description lengths+3
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read714427 more than typical
Links a page101326% below typical
Words a page14439463% below typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in34 ms210 ms84% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points each17,352 places up each
Fix description lengthsUnderstand64 of 711 in 11
Describe imagesUnderstand57 of 712 in 7
Worth 2 points each12,353 places up each
Link straight to the final addressAccess70 of 711 in 2
Fix title lengthsUnderstand28 of 711 in 6
Show 8 more fixes
Worth under a point each
Put the text in the HTMLAccess1 of 712 in 3
Link to orphaned pagesAccessAbout the whole site3 in 4
Add depth to thin pagesUnderstand1 of 713 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Use one main headingUnderstand4 of 711 in 4
Set a share imageUnderstand10 of 712 in 7
Allow pages to be indexedAccess2 of 715 in 6
Set each page's canonical addressAccess2 of 712 in 5
How AI reads this site
It reads mostly as news and publishers, and a little like agencies and studios. 4 changes would make it plainer.
It reads as
News and publishers
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- News and publishers
- Agencies and studios
- Law firms
What an assistant reads first
Home pageWhat it says
TitleMatt Schulz | Personal Finance Author, Speaker & Educator | - Matt Schulz
DescriptionMatt Schulz is a personal finance author, speaker and educator on a mission to help people realize their power over money.
First headingNone in the HTML
Opening“Insert a testimonial from someone you worked with – a speaking opp would be ideal for this section, but it could also be a co-worker. Ideally we can put one of these on each main page.”
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as News and publishers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On mattschulz.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as News and publishers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On mattschulz.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: News and publishers.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On mattschulz.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits News and publishers), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Agencies and studios as well as News and publishers. Mixed on one page, neither reads plainly.
Agent instructions
On mattschulz.com, find where the site mixes News and publishers with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.