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mattschulz.com, read 1 day ago. Back to the report

89 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8989 nownow921top 10%95297399499599699799899910010full marks

Now #32,551 of 264,155Step 1 top 10%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Fix description lengths

    +3 points, to 92, and #15,141, 17,410 places up, and into the top 10%

    Write a meta description of 70 to 165 characters that summarizes the page.

    64 pages

    See the pages
    • /3scripts
    • /about
    • /about-runs-and-views
    • /about-runs-and-views/grand-canyon-2016g
    • /about/3-2
    • /about/4-2
    • /about/matt-photos-1
    • /about/stock-photos-for-matt-brand-5
    • /about/stock-photos-for-matt-brand-7
    • /ask-questions-book-tour/img_9286
    • and 54 more in the copied plan
  2. 2

    Describe images

    +3 points, to 95

    Describe every content image in its alt text.

    57 pages

    See the pages
    • /about
    • /about-runs-and-views
    • /about-runs-and-views/grand-canyon-2016g
    • /about/3-2
    • /about/4-2
    • /about/matt-photos-1
    • /about/stock-photos-for-matt-brand-5
    • /about/stock-photos-for-matt-brand-7
    • /ask-questions-book-tour
    • /ask-questions-book-tour/img_9286
    • and 47 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    70 pages

    See the pages
    • /3scripts
    • /about
    • /about-runs-and-views
    • /about-runs-and-views/grand-canyon-2016g
    • /about/3-2
    • /about/4-2
    • /about/matt-photos-1
    • /about/stock-photos-for-matt-brand-5
    • /about/stock-photos-for-matt-brand-7
    • /ask-questions-book-tour
    • and 60 more in the copied plan
  4. 4

    Fix title lengths

    +2 points, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    28 pages

    See the pages
    • /about-runs-and-views
    • /about/3-2
    • /about/4-2
    • /ask-questions-book-tour
    • /ask-questions-book-tour/img_9286
    • /ask-questions-book-tour/img_9286-large
    • /ask-questions-book-tour/img_9286-small
    • /book/1-3
    • /book/2-3
    • /book/2-4
    • and 18 more in the copied plan
  5. 5

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    The home page

  6. 6

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  7. 7

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    The home page

  8. 8

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  9. 9

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    4 pages

    See the pages
    • /
    • /3scripts
    • /ask-questions-book-tour
    • /join-my-list
  10. 10

    Set a share image

    +1 point, to 100, and full marks

    Set og:image so links to the page carry a picture.

    10 pages

    See the pages
    • /ask-questions-book-tour/img_9286
    • /author/bmccamish23
    • /author/mattschulz_85qbo8
    • /credit-card-expert-matt-schulz
    • /disclaimer
    • /featured-links
    • /my-book
    • /privacy-policy
    • /speaking-opportunities
    • /terms-and-conditions
2 more, to tidy up after 100
  1. 11

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    2 pages

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /author/bmccamish23
    • /author/mattschulz_85qbo8
  2. 12

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    2 pages

    See the pages
    • /author/bmccamish23
    • /author/mattschulz_85qbo8

Done since the first read

  1. Add a way to get in touch

    Done, seen on the read of October 24. It failed on 1 page before.

  2. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 72 pages before.

  3. Replace unsupported sales claims

    Done, seen on the read of October 24. It failed on 1 page before.

  4. Add structured data

    Done, seen on the read of October 24. It failed on 1 page before.

What else the read found

Half its pages start answering within 34 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /work-with-me402 ms
  • /help-improve-kids-financial-literacy-talkinginclass-org375 ms
  • /matt-schulz-personal-finance-speaker-educator/stock-photos-for-matt-brand-4324 ms
  • /contact/attachment/9324 ms
  • /my-book191 ms

Fastest: /about/stock-photos-for-matt-brand-7, 30 ms. Heaviest: /press-and-media, 32 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • Google FontsFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
2

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Put the text in the HTML, Add depth to thin pages and Use one main heading1 page
  • /about-runs-and-views fails 4: Fix description lengths, Describe images and Fix title lengths1 page
  • /ask-questions-book-tour fails 4: Use one main heading, Describe images and Fix title lengths1 page
  • /disclaimer fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /featured-links fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /privacy-policy fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /3scripts fails 3: Use one main heading, Fix description lengths and Link straight to the final address1 page
  • /about fails 3: Fix description lengths, Describe images and Link straight to the final address1 page
  • /book fails 3: Fix description lengths, Describe images and Link straight to the final address1 page
  • /join-my-list fails 3: Use one main heading, Fix description lengths and Link straight to the final address1 page
  • /my-book fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page
  • /press-and-media fails 3: Fix description lengths, Describe images and Link straight to the final address1 page

And 16 more parts of the site.

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