- Middle site
- 91
- Behind by
- 15
Worth the mostSet each page's canonical address+6
msaroof.com
70 of 100ahead of 32% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 1 fix, 7 points, take it to 77, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 45,479 places up
- 70Now#175,528
- 77Add structured data#130,049
The top half of every site starts at 77. The middle site in Tuscaloosa, AL scores 85.
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Where it ranks
7 points take it into the top half.
Beside it on the board
- #176,336aisuperhub.io70
- #176,337bustednuckles.com70
- #176,338msaroof.com70
- #176,339junkgenie.com70
- #176,340deerparkcarpetcleaning.net70
5,064 sites score 70. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Tuscaloosa, AL
- #1americanfenceal.com94
- #2trickconstruction.com94
- #3empoweringwomeninindustry.com94
- #20msaroof.com70
The middle site in Tuscaloosa, AL scores 85.
Where it stands
Each stage against the middle site. It trails on Access and Understand.
- Middle site
- 59
- Behind by
- 8
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read254520 fewer than typical
Links a page91331% below typical
Words a page21439646% below typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in14 ms210 ms93% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each46,286 places up each
Add structured dataUnderstand25 of 251 in 3
Add a tap-to-call linkAct25 of 251 in 3
Worth 6 points38,680 places up
Set each page's canonical addressAccess25 of 252 in 5
Worth 5 points31,227 places up
Use one main headingUnderstand23 of 251 in 4
Worth 3 points17,851 places up
Fix title lengthsUnderstand15 of 251 in 6
Worth 2 points11,848 places up
Link straight to the final addressAccess24 of 251 in 2
Show 5 more fixes
Worth 1 point each6,087 places up each
Match structured data to the pageUnderstand1 of 251 in 2
Describe imagesUnderstand3 of 252 in 7
Bring deep pages closer to homeAccess2 of 256 in 7
Fix description lengthsUnderstand2 of 251 in 11
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
How AI reads this site
It reads mostly as trades and home services, and a little like manufacturers and suppliers. 3 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in Tuscaloosa.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Manufacturers and suppliers
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleMid-States Asphalt | Premium Roofing Products since 1985
DescriptionMid-States Asphalt, based in Tuscaloosa, AL, manufactures and distributes a variety of products for built-up roofing and other commercial applications.
First headingMid-States Asphalt
OpeningDelivering high quality roofing products since 1985.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On msaroof.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On msaroof.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Manufacturers and suppliers as well as Trades and home services. Mixed on one page, neither reads plainly.
Agent instructions
On msaroof.com, find where the site mixes Trades and home services with Manufacturers and suppliers, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.