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msaroof.com, read 2 days ago. Back to the report

70 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7070 nownow771top 50%84290395497598699799899910010full marks

Now #177,557 of 263,590Step 1 top 50%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 77, and #130,962, 46,595 places up, and into the top 50%

    Add valid JSON-LD that says what the page is.

    25 pages

    See the pages
    • /
    • /about
    • /about/announcements
    • /about/rep-finder
    • /about/sales-and-customer-service
    • /contact
    • /our-products
    • /our-products/all-products
    • /our-products/asphalt
    • /our-products/insulation
    • and 15 more in the copied plan
  2. 2

    Add a tap-to-call link

    +7 points, to 84

    Add a tap-to-call phone link.

    25 pages

    See the pages
    • /
    • /about
    • /about/announcements
    • /about/rep-finder
    • /about/sales-and-customer-service
    • /contact
    • /our-products
    • /our-products/all-products
    • /our-products/asphalt
    • /our-products/insulation
    • and 15 more in the copied plan
  3. 3

    Set each page's canonical address

    +6 points, to 90

    Add a canonical link that points to the page itself.

    25 pages

    See the pages
    • /
    • /about
    • /about/announcements
    • /about/rep-finder
    • /about/sales-and-customer-service
    • /contact
    • /our-products
    • /our-products/all-products
    • /our-products/asphalt
    • /our-products/insulation
    • and 15 more in the copied plan
  4. 4

    Use one main heading

    +5 points, to 95

    Give the page exactly one h1 that says what it is about.

    23 pages

    See the pages
    • /
    • /about
    • /about/announcements
    • /about/rep-finder
    • /about/sales-and-customer-service
    • /contact
    • /our-products
    • /our-products/all-products
    • /our-products/asphalt
    • /our-products/insulation/taper-design-services
    • and 13 more in the copied plan
  5. 5

    Fix title lengths

    +2 points, to 97

    Write a title of 15 to 65 characters that leads with what the page covers.

    15 pages

    See the pages
    • /about
    • /about/announcements
    • /about/rep-finder
    • /contact
    • /our-products
    • /our-products/all-products
    • /our-products/asphalt
    • /our-products/insulation
    • /our-products/low-slope
    • /our-products/steep-slope
    • and 5 more in the copied plan
  6. 6

    Link straight to the final address

    +1 point, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    24 pages

    See the pages
    • /about
    • /about/announcements
    • /about/rep-finder
    • /about/sales-and-customer-service
    • /contact
    • /our-products
    • /our-products/all-products
    • /our-products/asphalt
    • /our-products/insulation
    • /our-products/insulation/taper-design-services
    • and 14 more in the copied plan
  7. 7

    Match structured data to the page

    +1 point, to 99

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  8. 8

    Describe images

    Under a point

    Describe every content image in its alt text.

    3 pages

    See the pages
    • /
    • /our-products/all-products
    • /our-products/asphalt
  9. 9

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    2 pages

    See the pages
    • /our-products/steep-slope
    • /our-products/steep-slope/self-adhered-underlayments/quik-stick-self-adhered-synthetic
  10. 10

    Fix description lengths

    +1 point, to 100, and full marks

    Write a meta description of 70 to 165 characters that summarizes the page.

    2 pages

    See the pages
    • /posts/2022/02/22/abh-enterprisesmid-states-asphalt-announces-expansion-in-griffin-ga-with-the-acquisition-of-woodland-industries
    • /posts/2025/02/12/pricing-update
1 more, to tidy up after 100
  1. 11

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

What else the read found

Half its pages start answering within 14 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /about/announcements334 ms
  • /our-products/steep-slope120 ms
  • /107 ms
  • /our-products106 ms
  • /contact106 ms

Fastest: /posts/2022/02/22/abh-enterprisesmid-states-asphalt-announces-expansion-in-griffin-ga-with-the-acquisition-of-woodland-industries, 8 ms. Heaviest: /our-products/asphalt, 6 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • FastlyHosting
  • Google AnalyticsAnalytics
  • Google FontsFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
5.1

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /about fails 6: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /contact fails 6: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /our-products fails 6: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /promotions fails 6: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /our-products/ 12 fail a rule. Worst: /our-products/all-products, 7 rules12 pages
  • /posts/ 4 fail a rule. Worst: /posts/2022/02/22/abh-enterprisesmid-states-asphalt-announces-expansion-in-griffin-ga-with-the-acquisition-of-woodland-industries, 7 rules4 pages
  • /about/ 3 fail a rule. Worst: /about/announcements, 6 rules3 pages
  • /promotions/ 1 fail a rule. Worst: /promotions/submit-invoice, 5 rules1 page

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