- Middle site
- 91
- Behind by
- 8
Worth the mostSet each page's canonical address+6
59 of 100ahead of 15% of the sites mttr has read
It comes closest to the middle site on Access, at 83 against 91. 4 fixes, 20 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
The top half of every site starts at 77. The middle site in Tallahassee, FL scores 81.
Down 8,443 places since Oct 17, from #213,669. 18 points take it into the top half.
3,360 sites score 59. A tie goes to the site with faster, leaner pages that say more and keep improving.
The middle site in Tallahassee, FL scores 81.
Each stage against the middle site. It trails on all four.
Worth the mostSet each page's canonical address+6
Worth the mostAdd structured data+4
Worth the mostShow when guides were updated+3
Worth the mostAdd a way to get in touch+7
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
28 fixes. The first 12 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
It reads mostly as lending, insurance and finance, and a little like trades and home services. 5 changes would make it plainer.
Lending, insurance and financeIt says it is in Tallahassee.
Its pages read only partly as Lending, insurance and finance. An assistant matches a site to a question by what its pages plainly say.
On myfloridacfo.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Lending, insurance and finance. Keep the title under 60 characters and lead with the service, not the name.
The home page has no description, so a search result and an assistant make one up from the page.
On myfloridacfo.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
The site is in Tallahassee, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
On myfloridacfo.com, name Tallahassee in the home page title or first sentence, and in the description, where it reads naturally.
Its home page declares no business or organization type, so a machine has to guess what it is.
On myfloridacfo.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Lending, insurance and finance), with its name, address, phone and sameAs links to its own profiles.
It reads close to Trades and home services as well as Lending, insurance and finance. Mixed on one page, neither reads plainly.
On myfloridacfo.com, find where the site mixes Lending, insurance and finance with Trades and home services, and give each its own page, linked from the home page, so each page is about one thing.
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.