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optimumnutrition.com, read 1 day ago. Back to the report

93 to 100 in 8 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9393 nownow951top 5%9729939949959969971008full marks

Now #13,992 of 265,006Step 1 top 5%Step 8 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Describe images

    +2 points, to 95, and #4,979, 9,013 places up, and into the top 5%

    Describe every content image in its alt text.

    100 pages, 71 of them under /products/

    See the pages
    • /
    • /pages/about-us
    • /pages/advanced-fitness
    • /pages/anytime-energy
    • /pages/athletics-program
    • /pages/authentic-products
    • /pages/bcaa-amino-acids
    • /pages/collection-bundle
    • /pages/contact-1
    • /pages/cookies
    • and 90 more in the copied plan
  2. 2

    Fix description lengths

    +2 points, to 97

    Write a meta description of 70 to 165 characters that summarizes the page.

    71 pages, 55 of them under /products/

    See the pages
    • /
    • /pages/advanced-fitness
    • /pages/anytime-energy
    • /pages/athletics-program
    • /pages/bcaa-amino-acids
    • /pages/collection-bundle
    • /pages/customer-service
    • /pages/data-sharing-opt-out
    • /pages/number-one-for-a-reason
    • /pages/our-advice
    • and 61 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 99

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages, 71 of them under /products/

    See the pages
    • /pages/about-us
    • /pages/advanced-fitness
    • /pages/anytime-energy
    • /pages/athletics-program
    • /pages/authentic-products
    • /pages/bcaa-amino-acids
    • /pages/collection-bundle
    • /pages/contact-1
    • /pages/cookies
    • /pages/customer-service
    • and 89 more in the copied plan
  4. 4

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    24 pages, 18 of them under /products/

    See the pages
    • /pages/anytime-energy
    • /pages/collection-bundle
    • /pages/our-advice
    • /pages/plant-protein
    • /pages/pre-workout
    • /pages/unlocked
    • /products/3x-gold-standard-100-whey-protein-powder-2270g-ie
    • /products/chocolate-caramel-whipped-protein-bar-elite-20g
    • /products/clear-protein-100-plant-protein-isolate-powder
    • /products/essential-amino-energy-electrolytes-drink-250ml
    • and 14 more in the copied plan
  5. 5

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  6. 6

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  7. 7

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  8. 8

    Use one main heading

    +1 point, to 100, and full marks

    Give the page exactly one h1 that says what it is about.

    9 pages under /pages/

    See the pages
    • /pages/advanced-fitness
    • /pages/anytime-energy
    • /pages/athletics-program
    • /pages/bcaa-amino-acids
    • /pages/contact-1
    • /pages/customer-service
    • /pages/number-one-for-a-reason
    • /pages/plant-protein
    • /pages/pre-workout
3 more, to tidy up after 100
  1. 9

    Remove ratings with no visible reviews

    Under a point

    Remove rating schema unless the reviews it counts are shown on the page.

    2 pages

    See the pages
    • /products/electrolyte-powder-264g-33-servings-copy
    • /products/serious-mass-gainer-creatine-pack
  2. 10

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /
    • /pages/our-policies
  3. 11

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    1 page

    See the pages
    • /products/starter-pack-ie

Done since the first read

  1. Set each page's canonical address

    Done, seen on the read of October 24. It failed on 1 page before.

  2. Add a way to get in touch

    Done, seen on the read of October 24. It failed on 1 page before.

  3. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 1 page before.

  4. Set a share image

    Done, seen on the read of October 24. It failed on 1 page before.

  5. Add structured data

    Done, seen on the read of October 24. It failed on 1 page before.

  6. Serve a robots.txt

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages start answering within 355 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /products/gold-standard-100-whey-protein-powder-eu730 ms
  • /products/peanut-salted-caramel-whipped-protein-bar-20g718 ms
  • /products/creatine-2500-capsules-elite697 ms
  • /products/electrolyte-sachets696 ms
  • /pages/advanced-fitness658 ms

Fastest: /pages/authentic-products, 183 ms. Heaviest: /products/gold-standard-100-whey-protein-powder-eu, 192 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ShopifyPlatform
  • CloudflareHosting
  • Shop PayCommerce
  • Microsoft ClarityAnalytics
  • Adobe FontsFonts

From the structured data on its home page, as the site says it: an Organization named Optimum Nutrition. mttr does not check the profiles it names.

pages with strong signs
3
hidden characters
85
chat, markdown or placeholders left in
0
dashes per 1,000 words
4.7
  • /pages/our-policies hidden characters a reader cannot see
  • /products/micronised-creatine-sachets hidden characters a reader cannot see
  • /products/opti-women-multivitamin-tablets hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Fix description lengths, Describe images and Replace unsupported sales claims1 page
  • /products/ 71 fail a rule. Worst: /products/starter-pack-ie, 5 rules71 pages
  • /pages/ 28 fail a rule. Worst: /pages/anytime-energy, 5 rules28 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

Rather go through these with one of our experts? Book a strategy session

Fix optimumnutrition.com with your agent

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Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
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Read it againChanged something? A site is read at most once every ten minutes.