- Middle site
- 91
- Behind by
- 14
Worth the mostSet each page's canonical address+6
pavingexpert.com
Top 25%of the 76,765 sites of up to 10 pages, at #12,810
It scores 80.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
80 now87 with itTop 25% from 85
#109,166to#46,66562,501 places up8 of its 8 pages fail it. 1 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Up 154,424 places since Oct 14, from #263,590. 5 points take it into the top quarter.
Beside it on the board
- #109,164shopware.design80
- #109,165weprotect.org80
- #109,166pavingexpert.com80
- #109,167stafford-locksmith.com80
- #109,168campbellspools.com80
8,422 sites score 80. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 80Now#109,166
- 87Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access.
- Middle site
- 59
- Ahead by
- 2
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read84436 fewer than typical
Links a page8961369.4× typical
Words a page2,2673945.7× typical
Rules failing somewhere10144 fewer than typical
Half its pages answer in844 ms210 ms302% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
10 fixes, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points62,501 places up
Add structured dataUnderstand8 of 81 in 3
Worth 6 points54,934 places up
Set each page's canonical addressAccess8 of 82 in 5
Worth 2 points each20,965 places up each
Fix description lengthsUnderstand5 of 81 in 11
Link straight to the final addressAccess7 of 81 in 2
Worth 1 point each11,909 places up each
Publish a sitemapAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 83 in 7
Speed up the serverAccessAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand3 of 81 in 6
Describe imagesUnderstand2 of 82 in 7
How AI reads this site
It reads as two things at once, trades and home services and agencies and studios, and neither wins. 5 changes would make it plainer.
It reads as
Trades and home servicesLevel with agencies and studios.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Agencies and studios
- Manufacturers and suppliers
What an assistant reads first
Home pageWhat it says
TitleHomepage
DescriptionNone in the HTML
First headingThe web’s most comprehensive guide to paving, drainage and hard-landscaping techniques used in Britain and Ireland
OpeningOn this site, you’ll find professional, impartial information from an ex-contractor, with construction guides and specifications to all the most popular British and Irish paving types, an ‘Ask the Expert’ feature and many other invaluable resources for professionals and DIY’ers…
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On pavingexpert.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Homepage” and “The web’s most comprehensive guide to paving, drainage and hard-landscaping techniques used in Britain and Ireland”.
Agent instructions
On pavingexpert.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On pavingexpert.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On pavingexpert.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Agencies and studios as well as Trades and home services. Mixed on one page, neither reads plainly.
Agent instructions
On pavingexpert.com, find where the site mixes Trades and home services with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.