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pavingexpert.com, read 1 day ago. Back to the report

80 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8080 nownow871top 25%92295396497597698798899910010full marks

Now #109,186 of 263,583Step 1 top 25%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 87, and #46,682, 62,504 places up, and into the top 25%

    Add valid JSON-LD that says what the page is.

    8 pages

    See the pages
    • /
    • /block-paving
    • /blocks
    • /blocks03
    • /blocks_damp
    • /clays01
    • /faqmac01
    • /southports_01
  2. 2

    Set each page's canonical address

    +5 points, to 92

    Add a canonical link that points to the page itself.

    8 pages

    See the pages
    • /
    • /block-paving
    • /blocks
    • /blocks03
    • /blocks_damp
    • /clays01
    • /faqmac01
    • /southports_01
  3. 3

    Fix description lengths

    +3 points, to 95

    Write a meta description of 70 to 165 characters that summarizes the page.

    5 pages

    See the pages
    • /
    • /block-paving
    • /blocks
    • /clays01
    • /faqmac01
  4. 4

    Link straight to the final address

    +1 point, to 96

    Point links and the sitemap at the final address, not at one that redirects.

    7 pages

    See the pages
    • /block-paving
    • /blocks
    • /blocks03
    • /blocks_damp
    • /clays01
    • /faqmac01
    • /southports_01
  5. 5

    Publish a sitemap

    +1 point, to 97

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  6. 6

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  7. 7

    Speed up the server

    +1 point, to 98

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  8. 8

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  9. 9

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    3 pages

    See the pages
    • /
    • /block-paving
    • /clays01
  10. 10

    Describe images

    +1 point, to 100, and full marks

    Describe every content image in its alt text.

    2 pages

    See the pages
    • /
    • /blocks

Done since the first read

  1. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 19 pages before.

  2. Fix pages that fail to load

    Done, seen on the read of October 19. It failed on 889 pages before.

  3. Settle on one address

    Done, seen on the read of October 19. It failed on 1 page before.

  4. Replace unsupported sales claims

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages take over 850 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /block-paving997 ms
  • /blocks03984 ms
  • /915 ms
  • /faqmac01856 ms
  • /clays01844 ms

Fastest: /blocks, 705 ms. Heaviest: /blocks03, 40 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ApacheServer
  • Google AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • Google FontsFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.6

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Add structured data, Set each page's canonical address and Match structured data to the page1 page
  • /block-paving fails 5: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /blocks fails 5: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /clays01 fails 5: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /faqmac01 fails 4: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /blocks_damp fails 3: Add structured data, Set each page's canonical address and Link straight to the final address1 page
  • /blocks03 fails 3: Add structured data, Set each page's canonical address and Link straight to the final address1 page
  • /southports_01 fails 3: Add structured data, Set each page's canonical address and Link straight to the final address1 page

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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