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phmloans.com, read 2 days ago. Back to the report

77 to 100 in 11 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7777 nownow841#71,050902top 25%943974995996997998999991010011full marks

Now #131,600 of 264,157Step 1 #71,050Step 2 top 25%Step 11 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 84, and #71,050, 60,550 places up

    Add valid JSON-LD that says what the page is.

    99 pages, 51 of them under /state/

    See the pages
    • /
    • /about-prosperity
    • /blog-and-news
    • /blog-article/market-update---october-16-2026
    • /blog-article/market-update-october-23-2026
    • /brokerage-partners
    • /career-opportunities
    • /communication-optout
    • /contact-us
    • /customer-service
    • and 89 more in the copied plan
  2. 2

    Set each page's canonical address

    +6 points, to 90, and into the top 25%

    Add a canonical link that points to the page itself.

    99 pages, 51 of them under /state/

    See the pages
    • /
    • /about-prosperity
    • /blog-and-news
    • /blog-article/market-update---october-16-2026
    • /blog-article/market-update-october-23-2026
    • /brokerage-partners
    • /career-opportunities
    • /communication-optout
    • /contact-us
    • /customer-service
    • and 89 more in the copied plan
  3. 3

    Describe images

    +4 points, to 94

    Describe every content image in its alt text.

    99 pages, 51 of them under /state/

    See the pages
    • /
    • /about-prosperity
    • /blog-and-news
    • /blog-article/market-update---october-16-2026
    • /blog-article/market-update-october-23-2026
    • /brokerage-partners
    • /career-opportunities
    • /communication-optout
    • /contact-us
    • /customer-service
    • and 89 more in the copied plan
  4. 4

    Fix description lengths

    +3 points, to 97

    Write a meta description of 70 to 165 characters that summarizes the page.

    98 pages, 51 of them under /state/

    See the pages
    • /
    • /about-prosperity
    • /blog-and-news
    • /blog-article/market-update---october-16-2026
    • /brokerage-partners
    • /career-opportunities
    • /communication-optout
    • /contact-us
    • /customer-service
    • /explore-our-family-of-brands
    • and 88 more in the copied plan
  5. 5

    Set a share image

    +2 points, to 99

    Set og:image so links to the page carry a picture.

    97 pages, 51 of them under /state/

    See the pages
    • /
    • /about-prosperity
    • /blog-and-news
    • /brokerage-partners
    • /career-opportunities
    • /communication-optout
    • /contact-us
    • /customer-service
    • /explore-our-family-of-brands
    • /find-us
    • and 87 more in the copied plan
  6. 6

    Let AI crawlers in

    Under a point

    Remove the robots.txt rules that shut out AI crawlers. On Cloudflare, also turn off "Block AI bots", which writes these rules for you.

    Once, for the whole site

    All 5 sites Gemini cites beside it pass this one.

    Steps for your host: Cloudflare, WordPress, Namecheap and more
  7. 7

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  8. 8

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

    All 5 sites Gemini cites beside it pass this one.

  9. 9

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  10. 10

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  11. 11

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    11 pages

    See the pages
    • /blog-and-news
    • /contact-us
    • /find-us
    • /loans-programs/mortgage-101
    • /loans-programs/refinance
    • /payments
    • /privacy-policy
    • /rapid-close
    • /terms-of-use
    • /testimonials
    • and 1 more in the copied plan
3 more, to tidy up after 100
  1. 12

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    3 pages

    See the pages
    • /
    • /career-opportunities
    • /find-us
  2. 13

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    4 of the 5 sites Gemini cites beside it pass this one.

    See the pages
    • /pathway-to-prosperity
  3. 14

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    2 pages

    See the pages
    • /rapid-close
    • /uplift

Done since the first read

  1. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 93 pages before.

  2. Serve a robots.txt

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages start answering within 87 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /state/california3.3 s
  • /state/washington-dc2.8 s
  • /understanding-your-credit-score722 ms
  • /program/good-neighbor-next-door572 ms
  • /program/the-competivedge-pledge192 ms

Fastest: /program/mortgage-process-roadmap, 45 ms. Heaviest: /blog-article/market-update-october-23-2026, 44 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WebflowPlatform
  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • HubSpotMarketing
  • Google FontsFonts
pages with strong signs
12
hidden characters
27
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.3
  • /program/basics-of-buying hidden characters a reader cannot see
  • /privacy-policy hidden characters a reader cannot see
  • /program/things-to-provide-document-checklist hidden characters a reader cannot see
  • /state-licensing hidden characters a reader cannot see
  • /program/lock-shop-home hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /pathway-to-prosperity passes every rule1 page
  • /find-us fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /rapid-close fails 7: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /uplift fails 7: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /blog-and-news fails 6: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /career-opportunities fails 6: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /contact-us fails 6: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /payments fails 6: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /privacy-policy fails 6: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /terms-of-use fails 6: Add structured data, Set each page's canonical address and Fix description lengths1 page
  • /testimonials fails 6: Add structured data, Set each page's canonical address and Fix description lengths1 page

And 17 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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