- Middle site
- 91
- Behind by
- 10
Worth the mostSet each page's canonical address+6
phmloans.com
Top 50%of the 263,590 sites mttr has read, at #131,292
It scores 77.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
77 now84 with itTop 25% from 85
#131,292to#70,81960,473 places up99 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 132,298 places since Oct 14, from #263,590. 8 points take it into the top quarter.
Beside it on the board
- #131,290stoneworktopslondon.com77
- #131,291revise.net77
- #131,292phmloans.com77
- #131,293malmaison.com77
- #131,294leonardbernstein.com77
7,645 sites score 77. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 77Now#131,292
- 84Add structured data#70,819
- 90Set each page's canonical addressTop 25%
2 fixes. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access and Understand.
- Middle site
- 59
- Behind by
- 14
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page114138.9× typical
Words a page6593941.7× typical
Rules failing somewhere1414About typical
Half its pages answer in87 ms210 ms59% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points60,473 places up
Add structured dataUnderstand99 of 1001 in 3
Worth 6 points51,869 places up
Set each page's canonical addressAccess99 of 1002 in 5
Worth 3 points each25,382 places up each
Describe imagesUnderstand99 of 1002 in 7
Fix description lengthsUnderstand98 of 1001 in 11
Worth 2 points16,960 places up
Set a share imageUnderstand97 of 1002 in 7
Show 9 more fixes
Worth under a point each
Let AI crawlers inAccessAbout the whole site19 in 20
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand11 of 1001 in 6
Use one main headingUnderstand3 of 1001 in 4
Fix pages that fail to loadAccess1 of 1003 in 4
Link straight to the final addressAccess2 of 1001 in 2
How AI reads this site
It reads mostly as lending, insurance and finance, and a little like real estate. 6 changes would make it plainer.
It reads as
Lending, insurance and financeIt says it is in Fairfax.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Lending, insurance and finance
- Real estate
- Law firms
What an assistant reads first
Home pageWhat it says
TitleProsperity Home Mortgage, LLC
DescriptionNone in the HTML
First headingThe advantage is yours.
OpeningEqual Housing Lender. All first mortgage products are provided by Prosperity Home Mortgage, LLC. Not all mortgage products may be available in all areas. Not all borrowers will qualify.
6 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Lending, insurance and finance. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On phmloans.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Lending, insurance and finance. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Prosperity Home Mortgage, LLC” and “The advantage is yours.”.
Agent instructions
On phmloans.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Lending, insurance and finance.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On phmloans.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Fairfax in the first words
The site is in Fairfax, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On phmloans.com, name Fairfax in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On phmloans.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Lending, insurance and finance), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Real estate as well as Lending, insurance and finance. Mixed on one page, neither reads plainly.
Agent instructions
On phmloans.com, find where the site mixes Lending, insurance and finance with Real estate, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Gemini cites 5 sites, not this site
A question people ask about lending, insurance and finance, asked as a person would. These questions name no place.
What credit score do I need for a mortgage with five per cent down?
Gemini
If you want to put 5% down on a home, the credit score you need depends primarily on the type of mortgage loan you choose.
- 1Conventional Loans (Fannie Mae / Freddie Mac)
- General Minimum 620
- What to know Conventional loans allow a minimum down payment of 5%.
- 2FHA Loans (Federal Housing Administration)
- General Minimum 580
- What to know If your credit score is 580 or higher, you can technically qualify for an FHA loan with a…
- Note on lower scores: If your score is between 500 and 579, you
- 1
What the cited sites pass that it fails
Fix them from the action plan- Settle on one address5 of 5 cited sites pass it; you fail it on 1 page.
- Let AI crawlers in5 of 5 cited sites pass it; you fail it on 1 page.
- Fix pages that fail to load4 of 5 cited sites pass it; you fail it on 1 page.