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powerdns.com, read 13 hours ago. Back to the report

74 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7474 nownow801top 50%87292394495597697797897998109811991210013full marks

Now #153,213 of 263,590Step 1 top 50%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +6 points, to 80, and #105,910, 47,303 places up, and into the top 50%

    Add valid JSON-LD that says what the page is.

    57 pages

    See the pages
    • /blog-listing
    • /booklets
    • /bugs
    • /careers
    • /case-studies
    • /commercial-support
    • /commercial-support-operating-systems
    • /company
    • /compliance
    • /consultation
    • and 47 more in the copied plan
  2. 2

    Add a tap-to-call link

    +7 points, to 87

    Add a tap-to-call phone link.

    59 pages

    See the pages
    • /
    • /blog-listing
    • /booklets
    • /bugs
    • /careers
    • /case-studies
    • /commercial-support
    • /commercial-support-operating-systems
    • /company
    • /compliance
    • and 49 more in the copied plan
  3. 3

    Fix pages that fail to load

    +5 points, to 92

    Fix or remove the link. Every linked page should return 200.

    37 pages

    See the pages
    • /2026/08/13/first-alpha-release-of-powerdns-recursor-5.5.0
    • /2026/09/03/powerdns-recursor-5.4.6-released
    • /2026/09/08/powerdns-dnsdist-2.1.2-and-2.0.9
    • /2026/09/22/powerdns-dnsdist-2.0.10-released
    • /2026/10/01/powerdns-recursor-5.3.11-and-5.4.7-released
    • /2026/10/12/powerdns-dnsdist-2.1.3-and-2.0.11-released
    • /2026/10/21/powerdns-recursor-5.3.13-released
    • /2026/10/21/powerdns-security-advisory-2026-12-for-powerdns-recursor
    • /2026/10/21/powerdns-security-advisory-2026-13-for-powerdns-authoritative-server
    • /author/aerique
    • and 27 more in the copied plan
  4. 4

    Link straight to the final address

    +2 points, to 94

    Point links and the sitemap at the final address, not at one that redirects.

    58 pages

    See the pages
    • /blog-listing
    • /booklets
    • /bugs
    • /careers
    • /case-studies
    • /commercial-support
    • /commercial-support-operating-systems
    • /company
    • /compliance
    • /consultation
    • and 48 more in the copied plan
  5. 5

    Describe images

    +1 point, to 95

    Describe every content image in its alt text.

    22 pages

    See the pages
    • /
    • /booklets
    • /case-studies
    • /consultation
    • /dns-resolving
    • /dnsdist-defender
    • /dstore
    • /infrastructure-dns-operators
    • /infrastructure-malware-protection
    • /lightning-stream-enterprise
    • and 12 more in the copied plan
  6. 6

    Fix title lengths

    +2 points, to 97

    Write a title of 15 to 65 characters that leads with what the page covers.

    21 pages

    See the pages
    • /
    • /blog-listing
    • /booklets
    • /bugs
    • /careers
    • /case-studies
    • /company
    • /compliance
    • /contact-us
    • /dns-for-enum
    • and 11 more in the copied plan
  7. 7

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  8. 8

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  9. 9

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  10. 10

    Fix description lengths

    +1 point, to 98

    Write a meta description of 70 to 165 characters that summarizes the page.

    16 pages

    See the pages
    • /blog-listing
    • /commercial-support-operating-systems
    • /contact-support
    • /contact-us
    • /imprint
    • /licenses-for-powerdns-protect
    • /lightning-stream-enterprise
    • /powerdns-add-ons
    • /powerdns-cloud-control-third-party-licenses
    • /powerdns-product-annex
    • and 6 more in the copied plan
  11. 11

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    29 pages

    See the pages
    • /blog-listing
    • /booklets
    • /bugs
    • /careers
    • /case-studies
    • /company
    • /compliance
    • /contact-us
    • /downloads
    • /global-technology-provider-case-study
    • and 19 more in the copied plan
  12. 12

    Use one main heading

    +1 point, to 99

    Give the page exactly one h1 that says what it is about.

    9 pages

    See the pages
    • /
    • /dnsdist-defender
    • /dstore
    • /infrastructure-malware-protection
    • /powerdns-recursor
    • /recursor-plexus
    • /single-pane-of-glass-add-on
    • /test-3
    • /zonecontrol
  13. 13

    Set each page's canonical address

    +1 point, to 100, and full marks

    Add a canonical link that points to the page itself.

    3 pages

    See the pages
    • /blog-listing
    • /index.html
    • /tag/news
2 more, to tidy up after 100
  1. 14

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /company
    • /partners
  2. 15

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /index.html

What else the read found

Half its pages start answering within 80 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /protect-gecko-privacy-policy320 ms
  • /dnsdist-defender301 ms
  • /commercial-support-operating-systems207 ms
  • /ue-dns193 ms
  • /powerdns-dnsdist191 ms

Fastest: /consultation, 17 ms. Heaviest: the home page, 26 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • HubSpot CMSPlatform
  • CloudflareHosting
  • jQueryLibrary
  • Font AwesomeFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.6

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Use one main heading, Add a tap-to-call link and Match structured data to the page1 page
  • /authoritative passes every rule1 page
  • /defender passes every rule1 page
  • /lightningstream passes every rule1 page
  • /platform-filter passes every rule1 page
  • /preparing-for-post-quantum-dnssec-with-powerdns passes every rule1 page
  • /recursor passes every rule1 page
  • /blog-listing fails 7: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /test-3 fails 7: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /whitepapers fails 7: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /booklets fails 6: Add structured data, Add a tap-to-call link and Describe images1 page
  • /case-studies fails 6: Add structured data, Add a tap-to-call link and Describe images1 page

And 59 more parts of the site.

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