- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+2
saugatuckbrewing.com
#1 of 4sites in Douglas, Michigan
It scores 88.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
88 now94 with itTop 10% from 90
#40,309to#7,42732,882 places up47 of its 49 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
2 points take it into the top 10%.
Beside it on the board
- #40,307kitchensforyou.com88
- #40,308arp-solar.com88
- #40,309saugatuckbrewing.com88
- #40,310mullvad.net88
- #40,311on-siterestoration.com88
7,574 sites score 88. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 88Now#40,309
- 94Add a tap-to-call linkTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 30
Worth the mostDescribe images+1
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 2
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read49445 more than typical
Links a page161322% above typical
Words a page13439466% below typical
Rules failing somewhere18144 more than typical
Half its pages answer in6 ms210 ms97% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
18 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points32,882 places up
Add a tap-to-call linkAct47 of 491 in 3
Worth 2 points14,503 places up
Link straight to the final addressAccess47 of 491 in 2
Worth 1 point each8,085 places up each
Describe imagesUnderstand13 of 492 in 7
Fix title lengthsUnderstand9 of 491 in 6
Use one main headingUnderstand6 of 491 in 4
Show 13 more fixes
Worth under a point each
Answer the first question right under itUnderstand1 of 491 in 121
Phrase headings as questionsUnderstand2 of 491 in 10
Put figures in tablesUnderstand1 of 491 in 28
Add depth to thin pagesUnderstand3 of 493 in 7
Link to pages from related contentUnderstand2 of 495 in 6
Add lists or tablesUnderstand2 of 491 in 2
Add breadcrumb dataUnderstand3 of 491 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Put the text in the HTMLAccess1 of 492 in 3
Add structured dataUnderstand1 of 491 in 3
Set each page's canonical addressAccess1 of 492 in 5
Fix description lengthsUnderstand1 of 491 in 11
Set a share imageUnderstand1 of 492 in 7
How AI reads this site
It reads mostly as restaurants and cafes, and a little like agencies and studios. 4 changes would make it plainer.
It reads as
Restaurants and cafesIt says it is an organization in Douglas.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Restaurants and cafes
- Agencies and studios
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleSaugatuck Brewing Company
DescriptionGreat Beer. Every time. We craft consistently true-to-style beer. From traditional to experimental, we strive for perfection in every pour.
First headingAge Gate
OpeningMeet Howdy Days—our line of ready-to-drink vodka cocktails inspired by the slower side of life and the belief that the best things in life grow close to home. Crafted off the shores of Lake Michigan, each cocktail is perfect for porch hangs, beach days, backyard gatherings, and…
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Restaurants and cafes. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On saugatuckbrewing.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Restaurants and cafes. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Saugatuck Brewing Company” and “Age Gate”.
Agent instructions
On saugatuckbrewing.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Restaurants and cafes.
- Name Douglas in the first words
The site is in Douglas, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On saugatuckbrewing.com, name Douglas in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Agencies and studios as well as Restaurants and cafes. Mixed on one page, neither reads plainly.
Agent instructions
On saugatuckbrewing.com, find where the site mixes Restaurants and cafes with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best breweries near Douglas, MI? Its answer, and whether it cites saugatuckbrewing.com, shows here in a moment.