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saugatuckbrewing.com, read 3 days ago. Back to the report

88 to 100 in 14 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow941top 10%962973984985986997998999991099119912991310014full marks

Now #40,311 of 263,587Step 1 top 10%Step 14 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 94, and #7,430, 32,881 places up, and into the top 10%

    Add a tap-to-call phone link.

    47 pages, 27 of them under /team-member/

    See the pages
    • /
    • /about-us
    • /barrel-room
    • /barrel-room-food-package-1
    • /beers
    • /brand-assets
    • /contact
    • /douglas-menu
    • /events-form
    • /find-our-beer
    • and 37 more in the copied plan
  2. 2

    Link straight to the final address

    +2 points, to 96

    Point links and the sitemap at the final address, not at one that redirects.

    47 pages, 27 of them under /team-member/

    See the pages
    • /about-us
    • /barrel-room
    • /barrel-room-food-package-1
    • /beers
    • /brand-assets
    • /brew-on-premise
    • /contact
    • /douglas-menu
    • /events-form
    • /find-our-beer
    • and 37 more in the copied plan
  3. 3

    Describe images

    +1 point, to 97

    Describe every content image in its alt text.

    13 pages

    See the pages
    • /
    • /beers
    • /douglas-menu
    • /location/saugatuck-brewing-company-douglas
    • /our-teams
    • /press
    • /team-member/lake-street-light
    • /team-member/melon-ball-double-ipa-192-oz-1
    • /team-member/none
    • /team-member/shandy-variety-pack
    • and 3 more in the copied plan
  4. 4

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    9 pages, 8 of them under /team-member/

    See the pages
    • /store/gift-cards
    • /team-member/ba-neapolitan-chocolate
    • /team-member/ba-neapolitan-milk-stout
    • /team-member/ba-neapolitan-strawberry
    • /team-member/blood-orange-oval-beach-blonde-ale
    • /team-member/blueberry-lemonade-shandy
    • /team-member/cabin-warmer
    • /team-member/rainbow-rodeo-ipa-192-oz-1
    • /team-member/stout-variety-pack
  5. 5

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    6 pages

    See the pages
    • /barrel-room
    • /douglas-menu
    • /find-our-beer
    • /our-teams
    • /press-kit
    • /privacy
  6. 6

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    1 page

    See the pages
    • /press
  7. 7

    Phrase headings as questions

    +1 point, to 99

    Phrase at least one heading as the question a person would ask.

    2 pages

    See the pages
    • /press
    • /store/gift-cards
  8. 8

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    1 page

    See the pages
    • /press
  9. 9

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    3 pages

    See the pages
    • /location/saugatuck-brewing-company-douglas
    • /press
    • /store/gift-cards
  10. 10

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    2 pages

    See the pages
    • /press
    • /store/gift-cards
  11. 11

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    2 pages

    See the pages
    • /location/saugatuck-brewing-company-douglas
    • /store/gift-cards
  12. 12

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    3 pages

    See the pages
    • /location/saugatuck-brewing-company-douglas
    • /press
    • /store/gift-cards
  13. 13

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  14. 14

    Put the text in the HTML

    +1 point, to 100, and full marks

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    See the pages
    • /store/gift-cards
4 more, to tidy up after 100
  1. 15

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    1 page

    See the pages
    • /press-kit
  2. 16

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /press-kit
  3. 17

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    1 page

    See the pages
    • /press-kit
  4. 18

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    1 page

    See the pages
    • /press-kit

What else the read found

Half its pages start answering within 6 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /store/gift-cards683 ms
  • /press-kit225 ms
  • /store/cart198 ms
  • /barrel-room83 ms
  • /39 ms

Fastest: /events-form, 4 ms. Heaviest: /douglas-menu, 19 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • FastlyHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Meta PixelMarketing
  • Google reCAPTCHALibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Saugatuck Brewing Company. mttr does not check the profiles it names.

  • Facebooksaugatuckbrewingco
  • YouTubesaugatuckbrew
  • Instagramsaugatuckbrewingco
  • Xsaugatuckbrew
page with strong signs
1
hidden characters
0
chat, markdown or placeholders left in
1
dashes per 1,000 words
0.4
  • /barrel-room markdown never turned into formatting

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Add a tap-to-call link and Describe images1 page
  • /press fails 9: Answer the first question right under it, Add depth to thin pages and Add a tap-to-call link1 page
  • /press-kit fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /douglas-menu fails 4: Use one main heading, Add a tap-to-call link and Describe images1 page
  • /our-teams fails 4: Use one main heading, Add a tap-to-call link and Describe images1 page
  • /barrel-room fails 3: Use one main heading, Add a tap-to-call link and Link straight to the final address1 page
  • /beers fails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page
  • /find-our-beer fails 3: Use one main heading, Add a tap-to-call link and Link straight to the final address1 page
  • /privacy fails 3: Use one main heading, Add a tap-to-call link and Link straight to the final address1 page
  • /about-us fails 2: Add a tap-to-call link and Link straight to the final address1 page
  • /barrel-room-food-package-1 fails 2: Add a tap-to-call link and Link straight to the final address1 page
  • /brand-assets fails 2: Add a tap-to-call link and Link straight to the final address1 page

And 9 more parts of the site.

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