- Middle site
- 91
- Behind by
- 4
Worth the mostPut the text in the HTML+2
secondstep.org
73 of 100ahead of 37% of the sites mttr has read
Its strongest stage is Act, at 59 against the middle site's 57. 1 fix, 6 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 45,249 places up
- 73Now#159,581
- 79Add a tap-to-call link#114,332
The top half of every site starts at 77. The middle site in Tukwila, WA scores 77.
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Where it ranks
Down 17,629 places since Oct 18, from #146,115. 4 points take it into the top half.
Beside it on the board
- #163,742fresha.com73
- #163,743doorcountybywater.com73
- #163,744secondstep.org73
- #163,745m3-roofing.com73
- #163,746soccervist.com73
6,042 sites score 73. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Tukwila, WA
- #1appliance-repair.co98
- #2dkjayrestorations.com92
- #3bvdconstructionllc.com91
- #16secondstep.org73
The middle site in Tukwila, WA scores 77.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Trust.
- Middle site
- 59
- Behind by
- 2
Worth the mostAnswer the first question right under it+1
- Middle site
- 98
- Behind by
- 17
Worth the mostShow sources on guides+2
- Middle site
- 57
- Ahead by
- 2
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read994455 more than typical
Links a page36132.8× typical
Words a page6423941.6× typical
Rules failing somewhere23149 more than typical
Half its pages answer in22 ms210 ms90% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
23 fixes. The first 13 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points49,412 places up
Add a tap-to-call linkAct95 of 991 in 3
Worth 2 points each17,629 places up each
Show sources on guidesTrust32 of 991 in 2
Put the text in the HTMLAccess26 of 992 in 3
Link straight to the final addressAccess98 of 991 in 2
Worth 1 point each10,666 places up each
Answer the first question right under itUnderstand45 of 991 in 121
Add depth to thin pagesUnderstand41 of 993 in 7
Phrase headings as questionsUnderstand34 of 991 in 10
Put figures in tablesUnderstand45 of 991 in 28
Add lists or tablesUnderstand37 of 991 in 2
Describe imagesUnderstand79 of 992 in 7
Fix description lengthsUnderstand47 of 991 in 11
Add structured dataUnderstand19 of 991 in 3
Use one main headingUnderstand25 of 991 in 4
Show 10 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add breadcrumb dataUnderstand46 of 991 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Match structured data to the pageUnderstand13 of 993 in 7
Show when guides were updatedTrust12 of 993 in 5
Set a share imageUnderstand66 of 992 in 7
Name the publisherTrust12 of 993 in 4
Fix title lengthsUnderstand20 of 991 in 6
Allow pages to be indexedAccess5 of 995 in 6
Add real images to contentUnderstand1 of 992 in 3
How AI reads this site
It reads clearly as schools and courses, the way an assistant matches a site to a question. 3 changes would make it plainer.
It reads as
Schools and coursesIt says it is in Tukwila.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Schools and courses
- Nonprofits and charities
- Law firms
What an assistant reads first
Home pageWhat it says
TitleHuman Skills Improve Student Success | Second Step® K-12 Programs
DescriptionStrengthen academic achievement, growth mindset, and school climate with K–12 Second Step® human skills programs designed for student success.
First headingBetter Climate. Better Behavior.Better Learning.
OpeningStudents build essential competencies in behavior, belonging, and readiness to learn with the Second Step® curriculum—the leading Human Skills™ solution made for real PreK–12 classrooms and proven to work.Making it easy to make a difference
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Human Skills Improve Student Success | Second Step® K-12 Programs” and “Better Climate. Better Behavior.Better Learning.”.
Agent instructions
On secondstep.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Schools and courses.
- Name Tukwila in the first words
The site is in Tukwila, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On secondstep.org, name Tukwila in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On secondstep.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Schools and courses), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.