secondstep.org

1. Product data on every product page6 of 8 pages

   Some product pages send no Product data before any script runs, so a shopping agent has nothing to read. Write it into the product template.

2. Pricemissing on 2 of 2

   State the price as a number, such as 68.00, never text with a symbol in it.

3. Currencymissing on 2 of 2

   State the currency as a three-letter code, such as USD.

4. Product identifiermissing on 2 of 2

   Give each product its barcode (GTIN), or at least its SKU, from the product itself.

5. Conditionmissing on 2 of 2

   Say each product is new, or how it is used or refurbished.

6. Shippingmissing on 2 of 2

   State what delivery costs, where it goes and how long it takes, once for the store or on each offer.

7. Returnsmissing on 2 of 2

   State the return policy: the window, the countries and who pays, once for the store.

8. Imagemissing on 1 of 2

   Give each product a full image address, starting https://, not one starting //.

9. An offermissing on 1 of 2

   Give each product an offer: without one there is no price, currency or stock for a cart to read.

10. In stock or notmissing on 1 of 2

    State stock as a schema.org value, such as https://schema.org/InStock, for each variant.

11. Brandmissing on 1 of 2

    Name the brand, so the product can be matched across stores.

A count of fields says what a page's data states, read before any script runs. It does not decide eligibility: Merchant Center and Google's own review decide whether a product shows in merchant listings, Universal Cart or any other Google feature.