- Middle site
- 91
- Ahead by
- 7
Worth the mostEach fix here is worth under a point
sowb.birdlife.org
Top 25%of the 76,765 sites of up to 10 pages, at #13,785
It scores 79.
A score says pages are well formed. It does not say an assistant cites the site.
Add a way to get in touch
79 now94 with itTop 25% from 85
#116,626to#7,427109,199 places up8 of its 8 pages fail it. 1 in 2 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Held at 79 for its last 2 reads. 6 points take it into the top quarter.
Beside it on the board
- #116,624parliamenttoday.ca79
- #116,625junk-men.com79
- #116,626sowb.birdlife.org79
- #116,627around.com79
- #116,628thecanadianflooring.com79
8,471 sites score 79. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 79Now#116,626
- 94Add a way to get in touchTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Act.
- Middle site
- 59
- Ahead by
- 22
Worth the mostAdd structured data+3
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 57
Worth the mostAdd a way to get in touch+15
Against a typical site
The readThis siteTypicalAgainst typical
Pages read84436 fewer than typical
Links a page41369% below typical
Words a page7923942× typical
Rules failing somewhere5149 fewer than typical
Half its pages answer in78 ms210 ms63% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
5 fixes. The first 3 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 15 points109,199 places up
Add a way to get in touchAct8 of 81 in 2
Worth 3 points28,425 places up
Add structured dataUnderstand4 of 81 in 3
Worth 1 point10,716 places up
Describe imagesUnderstand4 of 82 in 7
Show 2 more fixes
Worth under a point each
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 83 in 7
How AI reads this site
It reads mostly as nonprofits and charities. 1 change would make it plainer.
It reads as
Nonprofits and charitiesIt says it is a ngo.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Online shops
- Law firms
What an assistant reads first
Home pageWhat it says
TitleState of the World’s Birds | BirdLife
DescriptionBirdLife International’s report on the state of the world's birds — trends, pressures, and conservation responses.
First headingState of theWorld’s Birds
OpeningA focus on migratory species and their flyways
1 change so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On sowb.birdlife.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.