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sowb.birdlife.org, read 2 days ago. Back to the report

79 to 100 in 5 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7979 nownow941top 25%9729939941005full marks

Now #117,115 of 264,623Step 1 top 25%Step 5 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +15 points, to 94, and #7,462, 109,653 places up, and into the top 25%

    Give the page a form or a clear link to request a quote or get in touch.

    8 pages

    See the pages
    • /
    • /ar
    • /ar/cookie-settings
    • /cookie-settings
    • /es
    • /es/cookie-settings
    • /fr
    • /fr/cookie-settings
  2. 2

    Add structured data

    +3 points, to 97

    Add valid JSON-LD that says what the page is.

    4 pages

    See the pages
    • /ar/cookie-settings
    • /cookie-settings
    • /es/cookie-settings
    • /fr/cookie-settings
  3. 3

    Describe images

    +2 points, to 99

    Describe every content image in its alt text.

    4 pages

    See the pages
    • /
    • /ar
    • /es
    • /fr
  4. 4

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  5. 5

    Match structured data to the page

    +1 point, to 100, and full marks

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

Done since the first read

  1. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 8 pages before.

What else the read found

Half its pages start answering within 108 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /es215 ms
  • /ar214 ms
  • /fr144 ms
  • /138 ms
  • /cookie-settings78 ms

Fastest: /fr/cookie-settings, 59 ms. Heaviest: /ar, 46 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Next.jsFramework
  • CloudflareHosting
  • Cloudflare Web AnalyticsAnalytics

From the structured data on its home page, as the site says it: a NGO named BirdLife International. mttr does not check the profiles it names.

  • FacebookBirdLifeInternational
  • Instagrambirdlife.international
  • LinkedInbirdlife-international
pages with strong signs
2
hidden characters
6
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.8
  • /ar hidden characters a reader cannot see
  • /ar/cookie-settings hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Add a way to get in touch, Match structured data to the page and Describe images1 page
  • /ar fails 2: Add a way to get in touch and Describe images1 page
  • /cookie-settings fails 2: Add a way to get in touch and Add structured data1 page
  • /es fails 2: Add a way to get in touch and Describe images1 page
  • /fr fails 2: Add a way to get in touch and Describe images1 page
  • /ar/ 1 fail a rule. Worst: /ar/cookie-settings, 2 rules1 page
  • /es/ 1 fail a rule. Worst: /es/cookie-settings, 2 rules1 page
  • /fr/ 1 fail a rule. Worst: /fr/cookie-settings, 2 rules1 page

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Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
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Read it againChanged something? A site is read at most once every ten minutes.