- Middle site
- 91
- Ahead by
- 8
Worth the mostEach fix here is worth under a point
sparrowcoffee.com
Top 50%of the 265 sites in Restaurants and cafes, at #104
It scores 81.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
81 now87 with itTop 25% from 85
#103,447to#46,66556,782 places up56 of its 56 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Held at 81 for its last 2 reads. 4 points take it into the top quarter.
Beside it on the board
- #103,445premierhotelbahrain.com81
- #103,446painted-pony.com81
- #103,447sparrowcoffee.com81
- #103,448drostlandscape.com81
- #103,449hornzcamo.com81
8,653 sites score 81. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 81Now#103,447
- 87Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Act.
- Middle site
- 59
- Ahead by
- 1
Worth the mostUse one main heading+2
- Middle site
- 98
- Level with it
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Behind by
- 1
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read564412 more than typical
Links a page1313About typical
Words a page19739450% below typical
Rules failing somewhere18144 more than typical
Half its pages answer in210 ms210 msAbout typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
18 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points56,782 places up
Add a tap-to-call linkAct56 of 561 in 3
Worth 2 points each24,024 places up each
Use one main headingUnderstand40 of 561 in 4
Fix description lengthsUnderstand56 of 561 in 11
Worth 1 point each15,246 places up each
Phrase headings as questionsUnderstand28 of 561 in 10
Add depth to thin pagesUnderstand28 of 563 in 7
Fix title lengthsUnderstand24 of 561 in 6
Show 12 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Answer the first question right under itUnderstand9 of 561 in 121
Link to orphaned pagesAccessAbout the whole site3 in 4
Put figures in tablesUnderstand9 of 561 in 28
Add breadcrumb dataUnderstand28 of 561 in 2
Set a share imageUnderstand28 of 562 in 7
Describe imagesUnderstand13 of 562 in 7
Put the text in the HTMLAccess2 of 562 in 3
Add structured dataUnderstand1 of 561 in 3
Add a way to get in touchAct1 of 561 in 2
Set each page's canonical addressAccess1 of 562 in 5
Replace unsupported sales claimsTrust1 of 562 in 3
How AI reads this site
It reads mostly as restaurants and cafes. 4 changes would make it plainer.
It reads as
Restaurants and cafesIt says it is an organization in Naperville.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Restaurants and cafes
- Online shops
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleSparrow Coffee
DescriptionNone in the HTML
First headingNone in the HTML
OpeningMost of our coffee offerings are certified organic and organic-by-default coffees from small shareholder farms. Though we also carry conventional coffees with very high cup scores, most of these crops are nano-lots belonging to one family or their extended family members. Other…
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Restaurants and cafes. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On sparrowcoffee.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Restaurants and cafes. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On sparrowcoffee.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Restaurants and cafes.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On sparrowcoffee.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Naperville in the first words
The site is in Naperville, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On sparrowcoffee.com, name Naperville in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
A question people ask about restaurants and cafes in Naperville, IL. Its answer, and whether it cites sparrowcoffee.com, shows here in a moment.