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sparrowcoffee.com, read 3 days ago. Back to the report

81 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8181 nownow871top 25%90292393495596697797897998109811991210013full marks

Now #103,462 of 263,586Step 1 top 25%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 87, and #46,667, 56,795 places up, and into the top 25%

    Add a tap-to-call phone link.

    56 pages

    See the pages
    • /
    • /account/login
    • /account/register
    • /agents.md
    • /blogs/article
    • /blogs/article/bon-appetit
    • /blogs/article/chicago-magazine
    • /blogs/article/chicago-tribune-naperville-sun
    • /blogs/article/crain-s
    • /blogs/article/eater
    • and 46 more in the copied plan
  2. 2

    Use one main heading

    +3 points, to 90

    Give the page exactly one h1 that says what it is about.

    40 pages

    See the pages
    • /account/login
    • /agents.md
    • /blogs/news
    • /collections/decaf
    • /collections/espresso
    • /collections/frontpage
    • /collections/jean-banchet-collection
    • /collections/roastery-favorites
    • /collections/single-origin
    • /collections/tea
    • and 30 more in the copied plan
  3. 3

    Fix description lengths

    +2 points, to 92

    Write a meta description of 70 to 165 characters that summarizes the page.

    56 pages

    See the pages
    • /
    • /account/login
    • /account/register
    • /agents.md
    • /blogs/article
    • /blogs/article/bon-appetit
    • /blogs/article/chicago-magazine
    • /blogs/article/chicago-tribune-naperville-sun
    • /blogs/article/crain-s
    • /blogs/article/eater
    • and 46 more in the copied plan
  4. 4

    Phrase headings as questions

    +1 point, to 93

    Phrase at least one heading as the question a person would ask.

    28 pages, 19 of them under /products/

    See the pages
    • /blogs/article/bon-appetit
    • /blogs/article/chicago-magazine
    • /blogs/article/chicago-tribune-naperville-sun
    • /blogs/article/crain-s
    • /blogs/article/eater
    • /blogs/article/fooditor
    • /blogs/article/patch
    • /blogs/article/steve-dolinsky-abc-news
    • /blogs/article/traveler
    • /products/brazil-bourbon
    • and 18 more in the copied plan
  5. 5

    Add depth to thin pages

    +2 points, to 95

    Add true, specific detail until the page covers its subject.

    28 pages, 19 of them under /products/

    See the pages
    • /blogs/article/bon-appetit
    • /blogs/article/chicago-magazine
    • /blogs/article/chicago-tribune-naperville-sun
    • /blogs/article/crain-s
    • /blogs/article/eater
    • /blogs/article/fooditor
    • /blogs/article/patch
    • /blogs/article/steve-dolinsky-abc-news
    • /blogs/article/traveler
    • /products/brazil-bourbon
    • and 18 more in the copied plan
  6. 6

    Fix title lengths

    +1 point, to 96

    Write a title of 15 to 65 characters that leads with what the page covers.

    24 pages

    See the pages
    • /
    • /account/login
    • /agents.md
    • /blogs/article
    • /blogs/article/bon-appetit
    • /blogs/article/crain-s
    • /blogs/article/eater
    • /blogs/article/fooditor
    • /blogs/article/patch
    • /blogs/article/traveler
    • and 14 more in the copied plan
  7. 7

    Make near-copy pages distinct

    +1 point, to 97

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  8. 8

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    9 pages under /blogs/article/

    See the pages
    • /blogs/article/bon-appetit
    • /blogs/article/chicago-magazine
    • /blogs/article/chicago-tribune-naperville-sun
    • /blogs/article/crain-s
    • /blogs/article/eater
    • /blogs/article/fooditor
    • /blogs/article/patch
    • /blogs/article/steve-dolinsky-abc-news
    • /blogs/article/traveler
  9. 9

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  10. 10

    Put figures in tables

    +1 point, to 98

    Where the guide compares options or gives figures, put them in a table.

    9 pages under /blogs/article/

    See the pages
    • /blogs/article/bon-appetit
    • /blogs/article/chicago-magazine
    • /blogs/article/chicago-tribune-naperville-sun
    • /blogs/article/crain-s
    • /blogs/article/eater
    • /blogs/article/fooditor
    • /blogs/article/patch
    • /blogs/article/steve-dolinsky-abc-news
    • /blogs/article/traveler
  11. 11

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    28 pages, 19 of them under /products/

    See the pages
    • /blogs/article/bon-appetit
    • /blogs/article/chicago-magazine
    • /blogs/article/chicago-tribune-naperville-sun
    • /blogs/article/crain-s
    • /blogs/article/eater
    • /blogs/article/fooditor
    • /blogs/article/patch
    • /blogs/article/steve-dolinsky-abc-news
    • /blogs/article/traveler
    • /products/brazil-bourbon
    • and 18 more in the copied plan
  12. 12

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    28 pages

    See the pages
    • /
    • /account/login
    • /account/register
    • /agents.md
    • /blogs/article
    • /blogs/article/tagged/article
    • /blogs/article/tagged/article-1
    • /blogs/article/tagged/article-2
    • /blogs/news
    • /collections/decaf
    • and 18 more in the copied plan
  13. 13

    Describe images

    +1 point, to 100, and full marks

    Describe every content image in its alt text.

    13 pages, 11 of them under /pages/

    See the pages
    • /
    • /pages/brand
    • /pages/brand-1
    • /pages/careers
    • /pages/clarendon-hills-cafe
    • /pages/fulfillment-policy
    • /pages/naperville-cafe
    • /pages/personalize-your-gift
    • /pages/press
    • /pages/search-results
    • and 3 more in the copied plan
5 more, to tidy up after 100
  1. 14

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    2 pages

    See the pages
    • /products/india-chai-masala-tea-1
    • /products/matcha
  2. 15

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    1 page

    See the pages
    • /agents.md
  3. 16

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /agents.md
  4. 17

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /agents.md
  5. 18

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /products/sparrow-x-fellow-3-in-1-tumbler

What else the read found

Half its pages start answering within 211 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /products/espresso-havana421 ms
  • /products/espresso-marbella384 ms
  • /products/espresso-cremona384 ms
  • /374 ms
  • /collections/frontpage363 ms

Fastest: /pages/search-results, 137 ms. Heaviest: /products/ethiopia-harrar-r60, 37 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ShopifyPlatform
  • CloudflareHosting
  • Shop PayCommerce
  • jQueryLibrary

From the structured data on its home page, as the site says it: an Organization named Sparrow Coffee. mttr does not check the profiles it names.

  • FacebookSparrowCoffeeRoastery
  • Instagramsparrowcoffee
page with strong signs
1
hidden characters
0
chat, markdown or placeholders left in
25
dashes per 1,000 words
4.8
  • /agents.md markdown never turned into formatting

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /agents.md fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /products/ 19 fail a rule. Worst: /products/matcha, 8 rules19 pages
  • /blogs/ 14 fail a rule. Worst: /blogs/article/bon-appetit, 8 rules14 pages
  • /pages/ 12 fail a rule. Worst: /pages/brand, 6 rules12 pages
  • /collections/ 7 fail a rule. Worst: /collections/decaf, 5 rules7 pages
  • /account/ 2 fail a rule. Worst: /account/login, 5 rules2 pages

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