- Middle site
- 91
- Ahead by
- 1
Worth the mostLink straight to the final address+2
sustainablepurchasing.org
72 of 100ahead of 35% of the sites mttr has read
Its strongest stage is Act, at 100 against the middle site's 57. 2 fixes, 7 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 51,291 places up
- 72Now#165,623
- 76Add structured data#138,607
- 79Answer the first question right under it#114,332
The top half of every site starts at 77. The middle site in Grandville, MI scores 84.
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Where it ranks
Up 30,082 places since Oct 20, from #199,654. 5 points take it into the top half.
Beside it on the board
- #169,570pravdareport.com72
- #169,571drain-service.com72
- #169,572sustainablepurchasing.org72
- #169,573eatwsk.com72
- #169,574designchicagomag.com72
5,796 sites score 72. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Grandville, MI
- #1topcarecleaning.com94
- #2allguttersystems.com93
- #3aandhpaintingllc.com92
- #20sustainablepurchasing.org72
The middle site in Grandville, MI scores 84.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 18
Worth the mostAdd structured data+4
- Middle site
- 98
- Behind by
- 36
Worth the mostShow when guides were updated+3
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page49133.8× typical
Words a page428394About typical
Rules failing somewhere21147 more than typical
Half its pages answer in615 ms210 ms193% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
21 fixes. The first 9 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 4 points30,965 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 3 points each23,457 places up each
Answer the first question right under itUnderstand71 of 1001 in 121
Show when guides were updatedTrust71 of 1003 in 5
Worth 2 points each16,494 places up each
Match structured data to the pageUnderstand72 of 1003 in 7
Phrase headings as questionsUnderstand71 of 1001 in 10
Fix description lengthsUnderstand100 of 1001 in 11
Name the publisherTrust71 of 1003 in 4
Show sources on guidesTrust27 of 1001 in 2
Link straight to the final addressAccess99 of 1001 in 2
Show 12 more fixes
Worth 1 point each9,991 places up each
Put figures in tablesUnderstand65 of 1001 in 28
Add real images to contentUnderstand63 of 1002 in 3
Add depth to thin pagesUnderstand40 of 1003 in 7
Set a share imageUnderstand100 of 1002 in 7
Add breadcrumb dataUnderstand71 of 1001 in 2
Bring deep pages closer to homeAccess30 of 1006 in 7
Fix title lengthsUnderstand29 of 1001 in 6
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Use one main headingUnderstand1 of 1001 in 4
Describe imagesUnderstand1 of 1002 in 7
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads closest to manufacturers and suppliers, but only loosely. 5 changes would make it plainer.
It reads as
Manufacturers and suppliersIt says it is in Grandville.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Manufacturers and suppliers
- Nonprofits and charities
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleSustainable Purchasing Leadership Council | SPLC
DescriptionThe Sustainable Purchasing Leadership Council is a non-profit organization whose mission is to support and recognize purchasing leadership that accelerates the transition to a prosperous and sustainable future.
First headingEliminating Single-Use Plastics in Higher Education
OpeningSustainable procurement is fundamental to an environmentally and socially resilient future. Sustainable procurement professionals are at the forefront of this change. The Sustainable Purchasing Leadership Council (SPLC) utilizes over 10 years of experience to support hundreds of…
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Manufacturers and suppliers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On sustainablepurchasing.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Manufacturers and suppliers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Sustainable Purchasing Leadership Council | SPLC” and “Eliminating Single-Use Plastics in Higher Education”.
Agent instructions
On sustainablepurchasing.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Manufacturers and suppliers.
- Rewrite the description
Its description is 210 characters and is cut off in results.
Agent instructions
On sustainablepurchasing.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Grandville in the first words
The site is in Grandville, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On sustainablepurchasing.org, name Grandville in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On sustainablepurchasing.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Manufacturers and suppliers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.