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sustainablepurchasing.org, read 1 day ago. Back to the report

72 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7272 nownow761#139,370782top 50%82384486587690791893994109511971298139814991510016full marks

Now #170,489 of 265,036Step 1 #139,370Step 2 top 50%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +4 points, to 76, and #139,370, 31,119 places up

    Add valid JSON-LD that says what the page is.

    100 pages, 71 of them under /news/

    See the pages
    • /
    • /all-splc-members/american-express
    • /all-splc-members/apex-clean-energy
    • /all-splc-members/aramark
    • /all-splc-members/bank-of-america
    • /all-splc-members/canada-post-corporation
    • /all-splc-members/city-of-hillsboro
    • /all-splc-members/ecovadis-sas
    • /all-splc-members/enbridge
    • /all-splc-members/fairfax-county-government
    • and 90 more in the copied plan
  2. 2

    Answer the first question right under it

    +2 points, to 78, and into the top 50%

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    71 pages under /news/

    See the pages
    • /news/2023-splc-summit-receives-visionary-rating-in-sustaibability-from-meetgreen-
    • /news/2025-recaps-whats-next
    • /news/2025-splc-navigator
    • /news/a-note-from-splc-ceo-marc-heisterkamp
    • /news/blog
    • /news/case-study-spotlight-closing-the-loop-one-for-one-program
    • /news/charme-partners-with-schneider-electric
    • /news/charme-progress-report
    • /news/charme-tackles-emissions-intensive-health
    • /news/climate-week-nyc
    • and 61 more in the copied plan
  3. 3

    Show when guides were updated

    +4 points, to 82

    Show when the guide was last updated, and set dateModified in its schema.

    71 pages under /news/

    See the pages
    • /news/2023-splc-summit-receives-visionary-rating-in-sustaibability-from-meetgreen-
    • /news/2025-recaps-whats-next
    • /news/2025-splc-navigator
    • /news/a-note-from-splc-ceo-marc-heisterkamp
    • /news/blog
    • /news/case-study-spotlight-closing-the-loop-one-for-one-program
    • /news/charme-partners-with-schneider-electric
    • /news/charme-progress-report
    • /news/charme-tackles-emissions-intensive-health
    • /news/climate-week-nyc
    • and 61 more in the copied plan
  4. 4

    Match structured data to the page

    +2 points, to 84

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    72 pages, 71 of them under /news/

    See the pages
    • /
    • /news/2023-splc-summit-receives-visionary-rating-in-sustaibability-from-meetgreen-
    • /news/2025-recaps-whats-next
    • /news/2025-splc-navigator
    • /news/a-note-from-splc-ceo-marc-heisterkamp
    • /news/blog
    • /news/case-study-spotlight-closing-the-loop-one-for-one-program
    • /news/charme-partners-with-schneider-electric
    • /news/charme-progress-report
    • /news/charme-tackles-emissions-intensive-health
    • and 62 more in the copied plan
  5. 5

    Phrase headings as questions

    +2 points, to 86

    Phrase at least one heading as the question a person would ask.

    71 pages under /news/

    See the pages
    • /news/2023-splc-summit-receives-visionary-rating-in-sustaibability-from-meetgreen-
    • /news/2025-recaps-whats-next
    • /news/2025-splc-navigator
    • /news/a-note-from-splc-ceo-marc-heisterkamp
    • /news/blog
    • /news/case-study-spotlight-closing-the-loop-one-for-one-program
    • /news/charme-partners-with-schneider-electric
    • /news/charme-progress-report
    • /news/charme-tackles-emissions-intensive-health
    • /news/climate-week-nyc
    • and 61 more in the copied plan
  6. 6

    Fix description lengths

    +1 point, to 87

    Write a meta description of 70 to 165 characters that summarizes the page.

    100 pages, 71 of them under /news/

    See the pages
    • /
    • /all-splc-members/american-express
    • /all-splc-members/apex-clean-energy
    • /all-splc-members/aramark
    • /all-splc-members/bank-of-america
    • /all-splc-members/canada-post-corporation
    • /all-splc-members/city-of-hillsboro
    • /all-splc-members/ecovadis-sas
    • /all-splc-members/enbridge
    • /all-splc-members/fairfax-county-government
    • and 90 more in the copied plan
  7. 7

    Name the publisher

    +3 points, to 90

    Name the author or publisher in the Article schema.

    71 pages under /news/

    See the pages
    • /news/2023-splc-summit-receives-visionary-rating-in-sustaibability-from-meetgreen-
    • /news/2025-recaps-whats-next
    • /news/2025-splc-navigator
    • /news/a-note-from-splc-ceo-marc-heisterkamp
    • /news/blog
    • /news/case-study-spotlight-closing-the-loop-one-for-one-program
    • /news/charme-partners-with-schneider-electric
    • /news/charme-progress-report
    • /news/charme-tackles-emissions-intensive-health
    • /news/climate-week-nyc
    • and 61 more in the copied plan
  8. 8

    Show sources on guides

    +1 point, to 91

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    27 pages under /news/

    See the pages
    • /news/a-note-from-splc-ceo-marc-heisterkamp
    • /news/blog
    • /news/charme-partners-with-schneider-electric
    • /news/i-javette-hines-esq-cpsd--joins-splc-board
    • /news/kris-spriano-interim-ceo
    • /news/message-from-splc-board-chair-looking-ahead
    • /news/navigating-the-scope-3-data-maze
    • /news/new-charme-publications
    • /news/public-sector-leadership
    • /news/scdeblogpost
    • and 17 more in the copied plan
  9. 9

    Link straight to the final address

    +2 points, to 93

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages, 71 of them under /news/

    See the pages
    • /all-splc-members/american-express
    • /all-splc-members/apex-clean-energy
    • /all-splc-members/aramark
    • /all-splc-members/bank-of-america
    • /all-splc-members/canada-post-corporation
    • /all-splc-members/city-of-hillsboro
    • /all-splc-members/ecovadis-sas
    • /all-splc-members/enbridge
    • /all-splc-members/fairfax-county-government
    • /all-splc-members/freeport-mcmoran
    • and 89 more in the copied plan
  10. 10

    Put figures in tables

    +1 point, to 94

    Where the guide compares options or gives figures, put them in a table.

    65 pages under /news/

    See the pages
    • /news/2023-splc-summit-receives-visionary-rating-in-sustaibability-from-meetgreen-
    • /news/2025-splc-navigator
    • /news/a-note-from-splc-ceo-marc-heisterkamp
    • /news/blog
    • /news/case-study-spotlight-closing-the-loop-one-for-one-program
    • /news/charme-partners-with-schneider-electric
    • /news/charme-progress-report
    • /news/charme-tackles-emissions-intensive-health
    • /news/cnzs-v20-procurements-expanding-role-in-climate-accountability
    • /news/essential-support-mechanisms-to-develop-female-leaders-in-sustainable-procurement
    • and 55 more in the copied plan
  11. 11

    Add real images to content

    +1 point, to 95

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    63 pages under /news/

    See the pages
    • /news/2023-splc-summit-receives-visionary-rating-in-sustaibability-from-meetgreen-
    • /news/2025-splc-navigator
    • /news/a-note-from-splc-ceo-marc-heisterkamp
    • /news/blog
    • /news/case-study-spotlight-closing-the-loop-one-for-one-program
    • /news/charme-partners-with-schneider-electric
    • /news/charme-progress-report
    • /news/charme-tackles-emissions-intensive-health
    • /news/cnzs-v20-procurements-expanding-role-in-climate-accountability
    • /news/essential-support-mechanisms-to-develop-female-leaders-in-sustainable-procurement
    • and 53 more in the copied plan
  12. 12

    Add depth to thin pages

    +2 points, to 97

    Add true, specific detail until the page covers its subject.

    40 pages under /news/

    See the pages
    • /news/2023-splc-summit-receives-visionary-rating-in-sustaibability-from-meetgreen-
    • /news/2025-recaps-whats-next
    • /news/a-note-from-splc-ceo-marc-heisterkamp
    • /news/case-study-spotlight-closing-the-loop-one-for-one-program
    • /news/charme-progress-report
    • /news/charme-tackles-emissions-intensive-health
    • /news/climate-week-nyc
    • /news/essential-support-mechanisms-to-develop-female-leaders-in-sustainable-procurement
    • /news/kris-spriano-interim-ceo
    • /news/message-from-board-chair-announcement-of-interim-ceo
    • and 30 more in the copied plan
  13. 13

    Set a share image

    +1 point, to 98

    Set og:image so links to the page carry a picture.

    100 pages, 71 of them under /news/

    See the pages
    • /
    • /all-splc-members/american-express
    • /all-splc-members/apex-clean-energy
    • /all-splc-members/aramark
    • /all-splc-members/bank-of-america
    • /all-splc-members/canada-post-corporation
    • /all-splc-members/city-of-hillsboro
    • /all-splc-members/ecovadis-sas
    • /all-splc-members/enbridge
    • /all-splc-members/fairfax-county-government
    • and 90 more in the copied plan
  14. 14

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    71 pages under /news/

    See the pages
    • /news/2023-splc-summit-receives-visionary-rating-in-sustaibability-from-meetgreen-
    • /news/2025-recaps-whats-next
    • /news/2025-splc-navigator
    • /news/a-note-from-splc-ceo-marc-heisterkamp
    • /news/blog
    • /news/case-study-spotlight-closing-the-loop-one-for-one-program
    • /news/charme-partners-with-schneider-electric
    • /news/charme-progress-report
    • /news/charme-tackles-emissions-intensive-health
    • /news/climate-week-nyc
    • and 61 more in the copied plan
  15. 15

    Bring deep pages closer to home

    +1 point, to 99

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    30 pages under /news/

    See the pages
    • /news/2023-splc-summit-receives-visionary-rating-in-sustaibability-from-meetgreen-
    • /news/2025-recaps-whats-next
    • /news/a-note-from-splc-ceo-marc-heisterkamp
    • /news/charme-progress-report
    • /news/charme-tackles-emissions-intensive-health
    • /news/essential-support-mechanisms-to-develop-female-leaders-in-sustainable-procurement
    • /news/i-javette-hines-esq-cpsd--joins-splc-board
    • /news/kris-spriano-interim-ceo
    • /news/prioritising-sustainable-procurement
    • /news/reuters-events-net-zero-usa-2025
    • and 20 more in the copied plan
  16. 16

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    29 pages, 21 of them under /news/

    See the pages
    • /all-splc-members/aramark
    • /all-splc-members/ecovadis-sas
    • /all-splc-members/enbridge
    • /all-splc-members/guardian-life
    • /all-splc-members/king-county
    • /all-splc-members/mastercard
    • /all-splc-members/seri
    • /all-splc-members/staples
    • /news/2023-splc-summit-receives-visionary-rating-in-sustaibability-from-meetgreen-
    • /news/2025-recaps-whats-next
    • and 19 more in the copied plan
5 more, to tidy up after 100
  1. 17

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  2. 18

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  3. 19

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    The home page

  4. 20

    Describe images

    Under a point

    Describe every content image in its alt text.

    1 page

    See the pages
    • /news/the-power-of-community
  5. 21

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /news/splc-new-board-officers-member

Done since the first read

  1. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 100 pages before.

  2. Speed up the server

    Done, seen on the read of October 24. It failed on 1 page before.

What else the read found

Half its pages start answering within 618 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /all-splc-members/aramark1.5 s
  • /news/updates1.5 s
  • /news/blog1.5 s
  • /all-splc-members/bank-of-america1.4 s
  • /all-splc-members/king-county1.4 s

Fastest: /, 14 ms. Heaviest: /news/splc-2025-leadership-award-honorees, 40 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • LinkedIn InsightMarketing
  • Font AwesomeFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
3.2

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Add structured data, Use one main heading and Match structured data to the page1 page
  • /news/ 71 fail a rule. Worst: /news/splc-2024-leadership-awards, 16 rules71 pages
  • /all-splc-members/ 28 fail a rule. Worst: /all-splc-members/aramark, 5 rules28 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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