- Middle site
- 91
- Behind by
- 6
Worth the mostLink straight to the final address+2
Top 50%of the 263,577 sites mttr has read, at #83,553
It scores 83.
A score says pages are well formed. It does not say an assistant cites the site.
83 now86 with itTop 25% from 85
#83,553to#54,29929,254 places up16 of its 19 pages fail it. 1 in 6 ranked sites pass it.
Held at 83 for its last 3 reads. 2 points take it into the top quarter.
8,761 sites score 83. A tie goes to the site with faster, leaner pages that say more and keep improving.
1 fix. Top 25% starts at 85.
Each stage against the middle site. It trails on Access.
Worth the mostLink straight to the final address+2
Worth the mostFix title lengths+3
Full marks1 in 4 ranked sites have them
Full marks2 in 7 ranked sites have them
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
14 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
It reads mostly as restaurants and cafes, and a little like law firms. 4 changes would make it plainer.
Restaurants and cafes
Its pages read only partly as Restaurants and cafes. An assistant matches a site to a question by what its pages plainly say.
On thecityhall.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Restaurants and cafes. Keep the title under 60 characters and lead with the service, not the name.
The home page has no description, so a search result and an assistant make one up from the page.
On thecityhall.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
Its home page declares no business or organization type, so a machine has to guess what it is.
On thecityhall.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Restaurants and cafes), with its name, address, phone and sameAs links to its own profiles.
It reads close to Law firms as well as Restaurants and cafes. Mixed on one page, neither reads plainly.
On thecityhall.com, find where the site mixes Restaurants and cafes with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.