thecityhall.com, read 1 day ago. Back to the report

83 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8383 nownow861top 25%89291392494595696797898998109911991210013full marks

Now #83,651 of 263,899Step 1 top 25%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Fix title lengths

    +3 points, to 86, and #54,363, 29,288 places up, and into the top 25%

    Write a title of 15 to 65 characters that leads with what the page covers.

    16 pages

    See the pages
    • /
    • /amenities
    • /cart
    • /corporate-gallery
    • /faqs-1
    • /galleries
    • /home
    • /inquire
    • /our-spaces
    • /preferred-caterers
    • and 6 more in the copied plan
  2. 2

    Fix description lengths

    +3 points, to 89

    Write a meta description of 70 to 165 characters that summarizes the page.

    13 pages

    See the pages
    • /
    • /amenities
    • /cart
    • /corporate-gallery
    • /faqs-1
    • /galleries
    • /home
    • /inquire
    • /our-spaces
    • /preferred-caterers
    • and 3 more in the copied plan
  3. 3

    Describe images

    +2 points, to 91

    Describe every content image in its alt text.

    11 pages

    See the pages
    • /
    • /amenities
    • /corporate-gallery
    • /faqs-1
    • /galleries
    • /home
    • /inquire
    • /our-spaces
    • /preferred-caterers
    • /testimonials
    • and 1 more in the copied plan
  4. 4

    Link straight to the final address

    +1 point, to 92

    Point links and the sitemap at the final address, not at one that redirects.

    15 pages

    See the pages
    • /amenities
    • /cart
    • /corporate-gallery
    • /faqs-1
    • /galleries
    • /home
    • /inquire
    • /our-spaces
    • /preferred-caterers
    • /store
    • and 5 more in the copied plan
  5. 5

    Fix pages that fail to load

    +2 points, to 94

    Fix or remove the link. Every linked page should return 200.

    3 pages

    See the pages
  6. 6

    Put the text in the HTML

    +1 point, to 95

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    3 pages under /store/p/

    See the pages
    • /store/p/basic-service-6y4gr-jpkrx-t67t7
    • /store/p/core-service-9992j-k4wsw-wejb7
    • /store/p/premium-service-pc53k-eaend-kg89y
  7. 7

    Phrase headings as questions

    +1 point, to 96

    Phrase at least one heading as the question a person would ask.

    3 pages under /store/p/

    See the pages
    • /store/p/basic-service-6y4gr-jpkrx-t67t7
    • /store/p/core-service-9992j-k4wsw-wejb7
    • /store/p/premium-service-pc53k-eaend-kg89y
  8. 8

    Add depth to thin pages

    +1 point, to 97

    Add true, specific detail until the page covers its subject.

    3 pages under /store/p/

    See the pages
    • /store/p/basic-service-6y4gr-jpkrx-t67t7
    • /store/p/core-service-9992j-k4wsw-wejb7
    • /store/p/premium-service-pc53k-eaend-kg89y
  9. 9

    Add lists or tables

    +1 point, to 98

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    3 pages under /store/p/

    See the pages
    • /store/p/basic-service-6y4gr-jpkrx-t67t7
    • /store/p/core-service-9992j-k4wsw-wejb7
    • /store/p/premium-service-pc53k-eaend-kg89y
  10. 10

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    3 pages under /store/p/

    See the pages
    • /store/p/basic-service-6y4gr-jpkrx-t67t7
    • /store/p/core-service-9992j-k4wsw-wejb7
    • /store/p/premium-service-pc53k-eaend-kg89y
  11. 11

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    10 pages

    See the pages
    • /amenities
    • /corporate-gallery
    • /faqs-1
    • /galleries
    • /inquire
    • /our-spaces
    • /preferred-caterers
    • /store
    • /testimonials
    • /wedding-gallery
  12. 12

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    2 pages

    See the pages
    • /cart
    • /home
  13. 13

    Use one main heading

    +1 point, to 100, and full marks

    Give the page exactly one h1 that says what it is about.

    2 pages

    See the pages
    • /cart
    • /store
1 more, to tidy up after 100
  1. 14

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

Done since the first read

  1. Link to orphaned pages

    Done, seen on the read of October 24. It failed on 1 page before.

What else the read found

Half its pages start answering within 365 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /store/p/premium-service-pc53k-eaend-kg89y710 ms
  • /store/p/core-service-9992j-k4wsw-wejb7671 ms
  • /store648 ms
  • /store/p/basic-service-6y4gr-jpkrx-t67t7632 ms
  • /amenities529 ms

Fastest: /corporate-gallery, 24 ms. Heaviest: /our-spaces, 48 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • SquarespacePlatform
  • MailchimpMarketing
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
4.7

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Fix description lengths, Describe images and Fix title lengths1 page
  • /ani-connor passes every rule1 page
  • /amenities fails 5: Fix description lengths, Describe images and Fix title lengths1 page
  • /cart fails 5: Set each page's canonical address, Use one main heading and Fix description lengths1 page
  • /corporate-gallery fails 5: Fix description lengths, Describe images and Fix title lengths1 page
  • /faqs-1 fails 5: Fix description lengths, Describe images and Fix title lengths1 page
  • /galleries fails 5: Fix description lengths, Describe images and Fix title lengths1 page
  • /home fails 5: Set each page's canonical address, Fix description lengths and Describe images1 page
  • /inquire fails 5: Fix description lengths, Describe images and Fix title lengths1 page
  • /our-spaces fails 5: Fix description lengths, Describe images and Fix title lengths1 page
  • /preferred-caterers fails 5: Fix description lengths, Describe images and Fix title lengths1 page
  • /store fails 5: Use one main heading, Fix description lengths and Fix title lengths1 page

And 4 more parts of the site.

Rather go through these with one of our experts? Book a strategy session

Fix thecityhall.com with your agent

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