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thereformation.com, read 21 hours ago. Back to the report

85 to 100 in 6 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8585 nownow911top 25%9429639749951006full marks

Now #68,995 of 263,577Step 1 top 25%Step 6 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 91, and #20,114, 48,881 places up, and into the top 25%

    Add a tap-to-call phone link.

    99 pages, 98 of them under /products/

    See the pages
    • /
    • /products/1305409.html
    • /products/amsterdam-dress/1302891.html
    • /products/amy-bodysuit/1301800.html
    • /products/bardot-ribbed-knit-top/1303564.html
    • /products/bea-skirt-es/1304477.html
    • /products/bea-skirt/1300744.html
    • /products/belgium-linen-dress/1305014.html
    • /products/beliz-dress/1301635.html
    • /products/brigitte-linen-dress/1303101.html
    • and 89 more in the copied plan
  2. 2

    Phrase headings as questions

    +3 points, to 94

    Phrase at least one heading as the question a person would ask.

    98 pages under /products/

    See the pages
    • /products/1305409.html
    • /products/amsterdam-dress/1302891.html
    • /products/amy-bodysuit/1301800.html
    • /products/bardot-ribbed-knit-top/1303564.html
    • /products/bea-skirt-es/1304477.html
    • /products/bea-skirt/1300744.html
    • /products/belgium-linen-dress/1305014.html
    • /products/beliz-dress/1301635.html
    • /products/brigitte-linen-dress/1303101.html
    • /products/canyon-knit-tank-es/1305176.html
    • and 88 more in the copied plan
  3. 3

    Add depth to thin pages

    +2 points, to 96

    Add true, specific detail until the page covers its subject.

    84 pages under /products/

    See the pages
    • /products/1305409.html
    • /products/amsterdam-dress/1302891.html
    • /products/bardot-ribbed-knit-top/1303564.html
    • /products/bea-skirt-es/1304477.html
    • /products/bea-skirt/1300744.html
    • /products/belgium-linen-dress/1305014.html
    • /products/beliz-dress/1301635.html
    • /products/brigitte-linen-dress/1303101.html
    • /products/canyon-knit-tank-es/1305176.html
    • /products/canyon-knit-tank/1304114.html
    • and 74 more in the copied plan
  4. 4

    Add breadcrumb data

    +1 point, to 97

    Add BreadcrumbList schema so the page has a place in the site.

    98 pages under /products/

    All 4 sites Gemini cites beside it pass this one.

    See the pages
    • /products/1305409.html
    • /products/amsterdam-dress/1302891.html
    • /products/amy-bodysuit/1301800.html
    • /products/bardot-ribbed-knit-top/1303564.html
    • /products/bea-skirt-es/1304477.html
    • /products/bea-skirt/1300744.html
    • /products/belgium-linen-dress/1305014.html
    • /products/beliz-dress/1301635.html
    • /products/brigitte-linen-dress/1303101.html
    • /products/canyon-knit-tank-es/1305176.html
    • and 88 more in the copied plan
  5. 5

    Link straight to the final address

    +2 points, to 99

    Point links and the sitemap at the final address, not at one that redirects.

    98 pages under /products/

    All 4 sites Gemini cites beside it pass this one.

    See the pages
    • /products/1305409.html
    • /products/amsterdam-dress/1302891.html
    • /products/amy-bodysuit/1301800.html
    • /products/bardot-ribbed-knit-top/1303564.html
    • /products/bea-skirt-es/1304477.html
    • /products/bea-skirt/1300744.html
    • /products/belgium-linen-dress/1305014.html
    • /products/beliz-dress/1301635.html
    • /products/brigitte-linen-dress/1303101.html
    • /products/canyon-knit-tank-es/1305176.html
    • and 88 more in the copied plan
  6. 6

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    47 pages under /products/

    See the pages
    • /products/1305409.html
    • /products/amy-bodysuit/1301800.html
    • /products/bea-skirt-es/1304477.html
    • /products/bea-skirt/1300744.html
    • /products/beliz-dress/1301635.html
    • /products/carina-dress/1301750.html
    • /products/crimini-dress/1303868.html
    • /products/cuba-top/1302287.html
    • /products/delevan-top/1305145.html
    • /products/elle-dress/1304322.html
    • and 37 more in the copied plan
5 more, to tidy up after 100
  1. 7

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  2. 8

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

    3 of the 4 sites Gemini cites beside it pass this one.

  3. 9

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /products/petites-gavin-dress/1304153.html
  4. 10

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    1 page

    See the pages
    • /products/julia-high-cigarette-jean/1301985.html
  5. 11

    Describe images

    Under a point

    Describe every content image in its alt text.

    The home page

What else the read found

Half its pages start answering within 442 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /products/flounce-skirt/1300753.html878 ms
  • /products/margot-skirt/1304070.html786 ms
  • /products/ellora-top/1305059.html745 ms
  • /products/fauna-dress/1303869.html660 ms
  • /products/cuba-top/1302287.html659 ms

Fastest: /products/mandalay-high-rise-bikini-bottom/1301670.html, 185 ms. Heaviest: the home page, 73 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • CloudflareHosting
  • StripeCommerce
  • Google Tag ManagerAnalytics
  • Cloudflare Web AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary

From the structured data on its home page, as the site says it: a Corporation named Reformation. mttr does not check the profiles it names.

  • TikTok@reformation
  • XReformation
  • Facebookjointhereformation
  • LinkedInreformation
  • Instagramreformation
  • YouTubeUCIvrk8zUN0V9OP6FjEZaLjg
  • Pinterestreformation
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.1

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Add a tap-to-call link and Describe images1 page
  • /products/ 98 fail a rule. Worst: /products/1305409.html, 6 rules99 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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