- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+1
toyotires.com
Top 25%of the 263,587 sites mttr has read, at #64,779
It scores 85.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
85 now90 with itTop 10% from 90
#64,779to#25,80738,972 places up98 of its 100 pages fail it. 1 in 3 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Down 18,112 places since Oct 17, from #46,667. 5 points take it into the top 10%.
Beside it on the board
- #64,777filtergrade.com85
- #64,778linuxscrew.com85
- #64,779toyotires.com85
- #64,780hardcoreepoxyflooringdetroit.com85
- #64,781bulovasrestorations.com85
8,435 sites score 85. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 85Now#64,779
- 90Add structured dataTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 3
Worth the mostAdd structured data+5
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page97137.5× typical
Words a page8163942.1× typical
Rules failing somewhere1514About typical
Half its pages answer in52 ms210 ms75% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 5 points38,972 places up
Add structured dataUnderstand98 of 1001 in 3
Worth 1 point each10,545 places up each
Match structured data to the pageUnderstand45 of 1003 in 7
Phrase headings as questionsUnderstand44 of 1001 in 10
Describe imagesUnderstand49 of 1002 in 7
Link straight to the final addressAccess97 of 1001 in 2
Use one main headingUnderstand31 of 1001 in 4
Show 9 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add breadcrumb dataUnderstand44 of 1001 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Set a share imageUnderstand63 of 1002 in 7
Fix title lengthsUnderstand30 of 1001 in 6
Fix description lengthsUnderstand9 of 1001 in 11
Fix pages that fail to loadAccess2 of 1003 in 4
Add depth to thin pagesUnderstand1 of 1003 in 7
Set each page's canonical addressAccess1 of 1002 in 5
How AI reads this site
It reads mostly as auto repair and dealers. 4 changes would make it plainer.
It reads as
Auto repair and dealersIt says it is in Costa Mesa.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Auto repair and dealers
- Manufacturers and suppliers
- Online shops
What an assistant reads first
Home pageWhat it says
TitleDurable & Reliable Tires for Trucks, Cars & SUVs | Toyo Tires | Toyo Tires
DescriptionDiscover premium, durable tires for trucks, cars, SUVs & crossovers at Toyo Tires. Find your perfect fit today!
First headingStart Search Here
OpeningTell us what you drive and compare tires that fit
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Auto repair and dealers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On toyotires.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Auto repair and dealers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Durable & Reliable Tires for Trucks, Cars & SUVs | Toyo Tires | Toyo Tires” and “Start Search Here”.
Agent instructions
On toyotires.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Auto repair and dealers.
- Name Costa Mesa in the first words
The site is in Costa Mesa, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On toyotires.com, name Costa Mesa in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On toyotires.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Auto repair and dealers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
A question people ask about auto repair and dealers in Costa Mesa, CA. Its answer, and whether it cites toyotires.com, shows here in a moment.