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toyotires.com, read 4 days ago. Back to the report

85 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8585 nownow901top 10%9129339449659769779889899910991110012full marks

Now #65,203 of 264,988Step 1 top 10%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +5 points, to 90, and #25,967, 39,236 places up, and into the top 10%

    Add valid JSON-LD that says what the page is.

    98 pages

    See the pages
    • /
    • /about-us
    • /about-us/careers
    • /about-us/contact-hr
    • /about-us/promotions
    • /customer-care
    • /customer-care/contact-us
    • /customer-care/original-equipment-fitments
    • /customer-care/read-reviews
    • /customer-care/recall-campaign
    • and 88 more in the copied plan
  2. 2

    Match structured data to the page

    +1 point, to 91

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    45 pages, 44 of them under /product/

    See the pages
    • /
    • /product/celsius
    • /product/celsius-2
    • /product/celsius-cargo
    • /product/celsius-cuv
    • /product/celsius-sport
    • /product/celsius-tire
    • /product/extensa
    • /product/extensa-as2
    • /product/extensa-hp2
    • and 35 more in the copied plan
  3. 3

    Phrase headings as questions

    +2 points, to 93

    Phrase at least one heading as the question a person would ask.

    44 pages under /product/

    See the pages
    • /product/celsius
    • /product/celsius-2
    • /product/celsius-cargo
    • /product/celsius-cuv
    • /product/celsius-sport
    • /product/celsius-tire
    • /product/extensa
    • /product/extensa-as2
    • /product/extensa-hp2
    • /product/h
    • and 34 more in the copied plan
  4. 4

    Describe images

    +1 point, to 94

    Describe every content image in its alt text.

    49 pages, 38 of them under /product/

    See the pages
    • /
    • /experience/just-do-what-you-love
    • /product/celsius-2
    • /product/celsius-cargo
    • /product/celsius-cuv
    • /product/celsius-sport
    • /product/celsius-tire
    • /product/extensa-as2
    • /product/extensa-hp2
    • /product/h08-plus
    • and 39 more in the copied plan
  5. 5

    Link straight to the final address

    +2 points, to 96

    Point links and the sitemap at the final address, not at one that redirects.

    97 pages

    See the pages
    • /about-us
    • /about-us/careers
    • /about-us/contact-hr
    • /about-us/promotions
    • /customer-care
    • /customer-care/contact-us
    • /customer-care/original-equipment-fitments
    • /customer-care/read-reviews
    • /customer-care/recall-campaign
    • /customer-care/register-tires
    • and 87 more in the copied plan
  6. 6

    Use one main heading

    +1 point, to 97

    Give the page exactly one h1 that says what it is about.

    31 pages, 24 of them under /product/

    See the pages
    • /
    • /product/celsius-2
    • /product/celsius-cargo
    • /product/celsius-sport
    • /product/celsius-tire
    • /product/extensa-as2
    • /product/extensa-hp2
    • /product/h08-plus
    • /product/m55
    • /product/m655
    • and 21 more in the copied plan
  7. 7

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  8. 8

    Add breadcrumb data

    +1 point, to 98

    Add BreadcrumbList schema so the page has a place in the site.

    44 pages under /product/

    See the pages
    • /product/celsius
    • /product/celsius-2
    • /product/celsius-cargo
    • /product/celsius-cuv
    • /product/celsius-sport
    • /product/celsius-tire
    • /product/extensa
    • /product/extensa-as2
    • /product/extensa-hp2
    • /product/h
    • and 34 more in the copied plan
  9. 9

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  10. 10

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    63 pages, 44 of them under /product/

    See the pages
    • /experience/just-do-what-you-love
    • /product/celsius
    • /product/celsius-2
    • /product/celsius-cargo
    • /product/celsius-cuv
    • /product/celsius-sport
    • /product/celsius-tire
    • /product/extensa
    • /product/extensa-as2
    • /product/extensa-hp2
    • and 53 more in the copied plan
  11. 11

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    30 pages, 16 of them under /product/

    See the pages
    • /customer-care
    • /experience/just-do-what-you-love
    • /product/celsius-2
    • /product/celsius-cargo
    • /product/extensa-as2
    • /product/observe-gsi-6
    • /product/open-country-at3
    • /product/open-country-at3-ev
    • /product/open-country-ct
    • /product/open-country-ht2
    • and 20 more in the copied plan
  12. 12

    Fix description lengths

    +1 point, to 100, and full marks

    Write a meta description of 70 to 165 characters that summarizes the page.

    9 pages

    See the pages
    • /customer-care
    • /customer-care/original-equipment-fitments
    • /customer-care/recall-campaign
    • /product/celsius-cargo
    • /product/proxes-g-tour
    • /races-and-places
    • /races-and-places/wins/2026-cor-j-greaves-r-beat-w-miller-win-in-rds-1-and-2
    • /tires-101/how-to-videos
    • /type/commercial-light-truck
3 more, to tidy up after 100
  1. 13

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    2 pages

    See the pages
    • /experience/do-what-you-love,love
    • /www.toyotires.com
  2. 14

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    1 page

    See the pages
    • /product/open-country-mtr
  3. 15

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /tire-finder

Done since the first read

  1. Answer the first question right under it

    Done, seen on the read of October 22. It failed on 6 pages before.

  2. Show when guides were updated

    Done, seen on the read of October 22. It failed on 6 pages before.

  3. Put figures in tables

    Done, seen on the read of October 22. It failed on 6 pages before.

  4. Add lists or tables

    Done, seen on the read of October 22. It failed on 6 pages before.

  5. Name the publisher

    Done, seen on the read of October 22. It failed on 6 pages before.

  6. Show sources on guides

    Done, seen on the read of October 22. It failed on 6 pages before.

What else the read found

Half its pages start answering within 52 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /product/proxes-sport4.3 s
  • /tires-101/reading-a-sidewall2.9 s
  • /about-us2.8 s
  • /product/open-country857 ms
  • /customer-care/recall-campaign853 ms

Fastest: /product/celsius-2, 39 ms. Heaviest: /product/open-country-rt-trail, 32 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • CloudflareHosting
  • ASP.NETServer
  • Google Tag ManagerAnalytics
  • jQueryLibrary
  • Adobe FontsFonts
  • Font AwesomeFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.2

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Add structured data, Use one main heading and Match structured data to the page1 page
  • /www.toyotires.com passes every rule1 page
  • /customer-care fails 4: Add structured data, Fix description lengths and Fix title lengths1 page
  • /races-and-places fails 4: Add structured data, Fix description lengths and Fix title lengths1 page
  • /tire-finder fails 4: Add structured data, Set each page's canonical address and Fix title lengths1 page
  • /about-us fails 2: Add structured data and Link straight to the final address1 page
  • /dealer-finder fails 2: Add structured data and Link straight to the final address1 page
  • /product-review fails 2: Add structured data and Link straight to the final address1 page
  • /tires-101 fails 2: Add structured data and Link straight to the final address1 page
  • /product/ 44 fail a rule. Worst: /product/celsius-cargo, 10 rules44 pages
  • /customer-care/ 9 fail a rule. Worst: /customer-care/original-equipment-fitments, 3 rules9 pages
  • /use/ 9 fail a rule. Worst: /use/highway, 4 rules9 pages

And 7 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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