- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
urbanair.com
Top 5%of the 263,590 sites mttr has read, at #6,142
It scores 95.
A score says pages are well formed. It does not say an assistant cites the site.
Link straight to the final address
95 now97 with itTop 1% from 97
#6,142to#2,0554,087 places up99 of its 100 pages fail it. 1 in 2 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
2 points take it into the top 1%.
Beside it on the board
- #6,140aandgirrigation.com95
- #6,141castleacandheating.com95
- #6,142urbanair.com95
- #6,143eliteflooringkc.com95
- #6,144brucessepticservices.com95
2,480 sites score 95. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 95Now#6,142
- 97Link straight to the final addressTop 1%
1 fix. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 32
Worth the mostSet a share image+2
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page27132.1× typical
Words a page4539489% below typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in302 ms210 ms44% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points each4,087 places up each
Link straight to the final addressAccess99 of 1001 in 2
Set a share imageUnderstand97 of 1002 in 7
Worth 1 point each2,957 places up each
Fix description lengthsUnderstand14 of 1001 in 11
Describe imagesUnderstand6 of 1002 in 7
Show 8 more fixes
Worth under a point each
Settle on one addressAccessAbout the whole site2 in 3
Phrase headings as questionsUnderstand1 of 1001 in 10
Put the text in the HTMLAccess1 of 1002 in 3
Add lists or tablesUnderstand1 of 1001 in 2
Add real images to contentUnderstand1 of 1002 in 3
Add depth to thin pagesUnderstand1 of 1003 in 7
Add structured dataUnderstand1 of 1001 in 3
Add a tap-to-call linkAct1 of 1001 in 3
How AI reads this site
It reads as two things at once, online shops and hotels and travel, and neither wins. 3 changes would make it plainer.
It reads as
Online shopsLevel with hotels and travel. It says it is an organization in Birmingham.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Online shops
- Hotels and travel
- Nonprofits and charities
What an assistant reads first
Home pageWhat it says
TitleTrampoline Park & Indoor Playground | Urban Air
DescriptionFind high-flying trampoline park attractions, indoor playground adventures, kids birthday parties, tickets, memberships, and family fun.
First headingUrban Air Adventure Park
OpeningWith attractions that cater to any level of adventurer, there’s something fun for everyone. At Urban Air, your mini warriors can conquer obstacles, show gravity who’s boss, and have a blast seven days a week.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Online shops. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On urbanair.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Online shops. Keep the title under 60 characters and lead with the service, not the name.
- Name Birmingham in the first words
The site is in Birmingham, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On urbanair.com, name Birmingham in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Hotels and travel as well as Online shops. Mixed on one page, neither reads plainly.
Agent instructions
On urbanair.com, find where the site mixes Online shops with Hotels and travel, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best family entertainment centers near Birmingham, AL? Its answer, and whether it cites urbanair.com, shows here in a moment.