- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
us.ortlieb.com
Top 5%of the 263,590 sites mttr has read, at #12,991
It scores 93.
A score says pages are well formed. It does not say an assistant cites the site.
Describe images
93 now95 with itTop 1% from 97
#12,991to#4,9478,044 places up94 of its 94 pages fail it. 2 in 7 ranked sites pass it.
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Where it ranks
Up 41,240 places since Oct 20, from #54,231. 4 points take it into the top 1%.
Beside it on the board
- #12,989autoglassnow.com93
- #12,990970locksmithservices.tech93
- #12,991us.ortlieb.com93
- #12,992tilepix.com93
- #12,993radioactivemedia.com93
4,307 sites score 93. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 93Now#12,991
- 95Describe images#4,947
- 97Phrase headings as questionsTop 1%
2 fixes. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 19
Worth the mostDescribe images+2
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read944450 more than typical
Links a page74135.7× typical
Words a page1,6733944.2× typical
Rules failing somewhere7147 fewer than typical
Half its pages answer in414 ms210 ms97% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
7 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points each8,044 places up each
Describe imagesUnderstand94 of 942 in 7
Phrase headings as questionsUnderstand55 of 941 in 10
Fix description lengthsUnderstand82 of 941 in 11
Worth 1 point each5,564 places up each
Match structured data to the pageUnderstand39 of 943 in 7
Fix title lengthsUnderstand30 of 941 in 6
Show 2 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Settle on one addressAccessAbout the whole site2 in 3
How AI reads this site
It reads mostly as online shops, and a little like manufacturers and suppliers. 3 changes would make it plainer.
It reads as
Online shopsIt says it is an online store.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Online shops
- Manufacturers and suppliers
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleORTLIEB | Built to Endure. Waterproof. Made in Germany
DescriptionGet to know the legendary ORTLIEB bike bags, backpacks and travel bags! Sustainability through durability. 100% waterproof. Made in Germany.
First headingGo to homepage
OpeningFor over 40 years, we have been focusing on repair rather than disposal. Our bags and backpacks are designed to remain reliable for many years of use—waterproof, robust, and repairable.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Online shops. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On us.ortlieb.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Online shops. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “ORTLIEB | Built to Endure. Waterproof. Made in Germany” and “Go to homepage”.
Agent instructions
On us.ortlieb.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Online shops.
- Give each kind of work a page of its own
It reads close to Manufacturers and suppliers as well as Online shops. Mixed on one page, neither reads plainly.
Agent instructions
On us.ortlieb.com, find where the site mixes Online shops with Manufacturers and suppliers, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.