us.ortlieb.com, read 18 hours ago. Back to the report
93 to 100 in 5 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #12,991 of 263,590Step 1 #4,947Step 2 top 1%Step 5 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Describe images
+2 points, to 95, and #4,947, 8,044 places up
Describe every content image in its alt text.
94 pages, 93 of them under /products/
See the pages
- /
- /products/accessory-pack
- /products/adapter-for-travel-biker-trunk-bag
- /products/adapter-plate-mounting-sets
- /products/anti-theft-device
- /products/atrack
- /products/atrack-bike
- /products/atrack-hydration-system
- /products/atrack-metrosphere
- /products/attachment-kit-for-gear
- and 84 more in the copied plan
- 2
Phrase headings as questions
+2 points, to 97, and into the top 1%
Phrase at least one heading as the question a person would ask.
55 pages under /products/
See the pages
- /products/adapter-for-travel-biker-trunk-bag
- /products/adapter-plate-mounting-sets
- /products/anti-theft-device
- /products/atrack-hydration-system
- /products/attachment-kit-for-gear
- /products/attachment-kit-for-helmets
- /products/bar-lock-mounting-set
- /products/bike-rack-abrasion-guards
- /products/buckle-for-duffle
- /products/buckle-seat-pack
- and 45 more in the copied plan
- 3
Fix description lengths
+1 point, to 98
Write a meta description of 70 to 165 characters that summarizes the page.
82 pages under /products/
See the pages
- /products/accessory-pack
- /products/adapter-for-travel-biker-trunk-bag
- /products/adapter-plate-mounting-sets
- /products/anti-theft-device
- /products/atrack
- /products/atrack-bike
- /products/atrack-hydration-system
- /products/atrack-metrosphere
- /products/attachment-kit-for-gear
- /products/attachment-kit-for-helmets
- and 72 more in the copied plan
- 4
Match structured data to the page
+1 point, to 99
Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.
39 pages under /products/
See the pages
- /products/accessory-pack
- /products/anti-theft-device
- /products/atrack
- /products/back-roller-20l
- /products/back-roller-20l-pair
- /products/back-roller-35l-mesh-pocket-pair
- /products/back-roller-core
- /products/back-roller-plus
- /products/bike-packer
- /products/bike-packer-plus
- and 29 more in the copied plan
- 5
Fix title lengths
+1 point, to 100, and full marks
Write a title of 15 to 65 characters that leads with what the page covers.
30 pages under /products/
See the pages
- /products/accessory-pack
- /products/atrack
- /products/atrack-bike
- /products/back-roller-20l
- /products/back-roller-35l-mesh-pocket-pair
- /products/big-zip
- /products/bike-packer
- /products/cargo-straps
- /products/document-bag
- /products/drinking-tube
- and 20 more in the copied plan
2 more, to tidy up after 100
- 6
Make near-copy pages distinct
Under a point
Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.
Once, for the whole site
- 7
Settle on one address
Under a point
Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.
Once, for the whole site
Done since the first read
Set each page's canonical address
Done, seen on the read of October 24. It failed on 1 page before.
Add a way to get in touch
Done, seen on the read of October 24. It failed on 1 page before.
Use one main heading
Done, seen on the read of October 24. It failed on 1 page before.
Add a tap-to-call link
Done, seen on the read of October 24. It failed on 100 pages before.
Set a share image
Done, seen on the read of October 24. It failed on 1 page before.
Add structured data
Done, seen on the read of October 24. It failed on 1 page before.
Bring deep pages closer to home
Done, seen on the read of October 24. It failed on 2 pages before.
What else the read found
Half its pages start answering within 422 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/products/handlebar-pack-plus2.4 s/products/handlebar-mounting-set-ultimate-six-pro-e2.3 s/products/handlebar-pack-flex2.3 s/products/handlebar-mounting-set-extension2.2 s/products/handlebar-pack-qr-inner-pocket2.1 s
Fastest: /products/long-4-hole-ql1-bracket-with-screws-without-hooks, 267 ms. Heaviest: /products/back-roller-20l, 95 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
ShopifyPlatform
CloudflareHosting
- SShop PayCommerce
From the structured data on its home page, as the site says it: an Online store named ORTLIEB USA. mttr does not check the profiles it names.
- FacebookOrtliebWaterproof
- Instagramortlieb_waterproof
- LinkedInortlieb-sportartikel-gmbh
- Pinterestortlieb_waterproof
- YouTubeORTLIEBGmbH
- page with strong signs
- 1
- hidden characters
- 1
- chat, markdown or placeholders left in
- 0
- dashes per 1,000 words
- 3.4
/products/lubricant-for-tizip-zippershidden characters a reader cannot see
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/fails 1: Describe images1 page/products/93 fail a rule. Worst: /products/document-bag, 5 rules93 pages
The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.
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