- Middle site
- 91
- Ahead by
- 8
Worth the mostEach fix here is worth under a point
usplasticspact.org
77 of 100ahead of 48% of the sites mttr has read
Its strongest stage is Access, at 99 against the middle site's 91. 1 fix, 7 points, take it to 84, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 60,143 places up
- 77Now#130,962
- 84Add structured data#70,819
The top half of every site starts at 77. The middle site in Walpole, NH scores 78.
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Where it ranks
Held at 77 for its last 2 reads.
Beside it on the board
- #135,528booeroofing.com77
- #135,529igirlworld.com77
- #135,530usplasticspact.org77
- #135,531hearfoundation.com77
- #135,532vinodisedona.com77
7,645 sites score 77. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Walpole, NH
- #1nhhomemagazine.com87
- #2vermontcustomcabinetry.com78
- #3usplasticspact.org77
The middle site in Walpole, NH scores 78.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 13
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page171335% above typical
Words a page44839414% above typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in893 ms210 ms325% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points64,711 places up
Add structured dataUnderstand99 of 1001 in 3
Worth 6 points56,107 places up
Add a tap-to-call linkAct99 of 1001 in 3
Worth 3 points29,620 places up
Fix description lengthsUnderstand99 of 1001 in 11
Worth 2 points each21,198 places up each
Use one main headingUnderstand34 of 1001 in 4
Set a share imageUnderstand99 of 1002 in 7
Fix title lengthsUnderstand48 of 1001 in 6
Show 6 more fixes
Worth under a point each
Match structured data to the pageUnderstand1 of 1003 in 7
Speed up the serverAccessAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Describe imagesUnderstand11 of 1002 in 7
Set each page's canonical addressAccess2 of 1002 in 5
Fix pages that fail to loadAccess1 of 1003 in 4
How AI reads this site
It reads closest to manufacturers and suppliers, but only loosely. 5 changes would make it plainer.
It reads as
Manufacturers and suppliersIt says it is in Walpole.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Manufacturers and suppliers
- Software and SaaS
- Nonprofits and charities
What an assistant reads first
Home pageWhat it says
TitleNone in the HTML
DescriptionNone in the HTML
First headingPolicy shifts and market pressures are reshaping packaging decisions.
OpeningNo single organization can solve today’s packaging challenges alone. As policies evolve, markets shift, and expectations grow, companies need practical ways to navigate complexity and make progress. Circularity only works if it works across the entire packaging system. Solutions…
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Manufacturers and suppliers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On usplasticspact.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Manufacturers and suppliers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “” and “Policy shifts and market pressures are reshaping packaging decisions.”.
Agent instructions
On usplasticspact.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Manufacturers and suppliers.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On usplasticspact.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Walpole in the first words
The site is in Walpole, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On usplasticspact.org, name Walpole in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On usplasticspact.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Manufacturers and suppliers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.