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usplasticspact.org, read 4 days ago. Back to the report

77 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7777 nownow841top 50%90294396498599699799899910010full marks

Now #135,543 of 263,578Step 1 top 50%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 84, and #70,901, 64,642 places up, and into the top 50%

    Add valid JSON-LD that says what the page is.

    99 pages

    See the pages
    • /
    • /31949-2
    • /404-page
    • /activator-action-summit-agenda
    • /activator-action-summit-pricing
    • /activator-action-summit-session-speakers
    • /activator-action-summit-sponsorship-opportunities
    • /an-update-from-the-u-s-plastics-pact-board-of-directors
    • /awards
    • /case-studies
    • and 89 more in the copied plan
  2. 2

    Add a tap-to-call link

    +6 points, to 90

    Add a tap-to-call phone link.

    99 pages

    See the pages
    • /
    • /31949-2
    • /404-page
    • /activator-action-summit-agenda
    • /activator-action-summit-pricing
    • /activator-action-summit-session-speakers
    • /activator-action-summit-sponsorship-opportunities
    • /an-update-from-the-u-s-plastics-pact-board-of-directors
    • /awards
    • /case-studies
    • and 89 more in the copied plan
  3. 3

    Fix description lengths

    +4 points, to 94

    Write a meta description of 70 to 165 characters that summarizes the page.

    99 pages

    See the pages
    • /
    • /31949-2
    • /404-page
    • /activator-action-summit-agenda
    • /activator-action-summit-pricing
    • /activator-action-summit-session-speakers
    • /activator-action-summit-sponsorship-opportunities
    • /an-update-from-the-u-s-plastics-pact-board-of-directors
    • /awards
    • /case-studies
    • and 89 more in the copied plan
  4. 4

    Use one main heading

    +2 points, to 96

    Give the page exactly one h1 that says what it is about.

    34 pages

    See the pages
    • /activator-action-summit-agenda
    • /activator-action-summit-pricing
    • /activator-action-summit-session-speakers
    • /activator-action-summit-sponsorship-opportunities
    • /contact-us-2
    • /download-2021-annual-report
    • /download-2022-annual-report
    • /download-2023-24-impact-report
    • /download-2025-26-workstream-deliverables
    • /download-2025-26_strategic_priorities
    • and 24 more in the copied plan
  5. 5

    Set a share image

    +2 points, to 98

    Set og:image so links to the page carry a picture.

    99 pages

    See the pages
    • /
    • /31949-2
    • /404-page
    • /activator-action-summit-agenda
    • /activator-action-summit-pricing
    • /activator-action-summit-session-speakers
    • /activator-action-summit-sponsorship-opportunities
    • /an-update-from-the-u-s-plastics-pact-board-of-directors
    • /awards
    • /case-studies
    • and 89 more in the copied plan
  6. 6

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    48 pages

    See the pages
    • /
    • /31949-2
    • /404-page
    • /case-studies
    • /closed-loop-partners-and-the-u-s-plastics-pact-release-first-of-its-kind-report-on-insights-from-customers-engaging-with-reusable-packaging-systems-in-the-u-s
    • /contact-us-2
    • /definitions
    • /forbes-u-s-plastics-pact-executive-director-emily-tipaldos-electric-ladies-interview
    • /launch-august2020
    • /new-u-s-plastics-pact-report-charts-path-to-scaling-recycled-content-in-plastic-packaging
    • and 38 more in the copied plan
  7. 7

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  8. 8

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  9. 9

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  10. 10

    Describe images

    +1 point, to 100, and full marks

    Describe every content image in its alt text.

    11 pages

    See the pages
    • /
    • /activator-action-summit-agenda
    • /activator-action-summit-pricing
    • /activator-action-summit-session-speakers
    • /pcr
    • /pcr-procurement
    • /problematic-materials
    • /rd-quality-assurance
    • /roadmap-2-0
    • /sustainability_govt
    • and 1 more in the copied plan
2 more, to tidy up after 100
  1. 11

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    2 pages

    See the pages
    • /case-studies
    • /news
  2. 12

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /2023-24-impact-report

What else the read found

Half its pages take over 893 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /sustainability_govt1.9 s
  • /why-buy-pcr1.8 s
  • /download-roadmap-2-01.6 s
  • /u-s-plastics-pact-now-accepting-applications-for-2024-sustainable-packaging-innovation-awards1.6 s
  • /activator-action-summit-sponsorship-opportunities1.5 s

Fastest: /, 30 ms. Heaviest: /contact-us-2, 35 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google AnalyticsAnalytics
  • LinkedIn InsightMarketing
  • jQueryLibrary
  • Tailwind CSSLibrary
  • Google FontsFonts
  • Adobe FontsFonts
  • Font AwesomeFonts
page with strong signs
1
hidden characters
3
chat, markdown or placeholders left in
0
dashes per 1,000 words
4.3
  • /launch-august2020 hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 7: Add structured data, Add a tap-to-call link and Match structured data to the page1 page
  • /2023-24-impact-report passes every rule1 page
  • /news fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /activator-action-summit-agenda fails 6: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /activator-action-summit-pricing fails 6: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /activator-action-summit-session-speakers fails 6: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /case-studies fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /contact-us-2 fails 6: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /pcr fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /roadmap-2-0 fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /search-results fails 6: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /why-buy-pcr fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page

And 88 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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