- Middle site
- 91
- Ahead by
- 8
Worth the mostSet each page's canonical address+1
yougov.com
75 of 100ahead of 42% of the sites mttr has read
Its strongest stage is Act, at 100 against the middle site's 57. 1 fix, 4 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 31,783 places up
- 75Now#146,115
- 79Show when guides were updated#114,332
The top half of every site starts at 77.
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Where it ranks
Up 30,160 places since Oct 22, from #181,822. 2 points take it into the top half.
Beside it on the board
- #151,660newsbreak.news75
- #151,661newzmate.com75
- #151,662yougov.com75
- #151,663azdra.com75
- #151,664aacleaningservicesinc.com75
6,963 sites score 75. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 11
Worth the mostAdd structured data+3
- Middle site
- 98
- Behind by
- 42
Worth the mostShow when guides were updated+4
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page116139× typical
Words a page9853942.5× typical
Rules failing somewhere20146 more than typical
Half its pages answer in624 ms210 ms197% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 4 points37,330 places up
Show when guides were updatedTrust92 of 1003 in 5
Worth 3 points each28,859 places up each
Add structured dataUnderstand100 of 1001 in 3
Answer the first question right under itUnderstand90 of 1001 in 121
Name the publisherTrust92 of 1003 in 4
Worth 2 points each20,700 places up each
Match structured data to the pageUnderstand93 of 1003 in 7
Phrase headings as questionsUnderstand88 of 1001 in 10
Describe imagesUnderstand99 of 1002 in 7
Show sources on guidesTrust39 of 1001 in 2
Show 12 more fixes
Worth 1 point each13,055 places up each
Put figures in tablesUnderstand92 of 1001 in 28
Add breadcrumb dataUnderstand92 of 1001 in 2
Add lists or tablesUnderstand33 of 1001 in 2
Fix title lengthsUnderstand26 of 1001 in 6
Fix description lengthsUnderstand25 of 1001 in 11
Set each page's canonical addressAccess4 of 1002 in 5
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Settle on one addressAccessAbout the whole site2 in 3
Add an llms.txtAccessAbout the whole site1 in 4
Add depth to thin pagesUnderstand3 of 1003 in 7
Replace unsupported sales claimsTrust2 of 1002 in 3
Use one main headingUnderstand1 of 1001 in 4
How AI reads this site
It reads mostly as agencies and studios. 2 changes would make it plainer.
It reads as
Agencies and studios
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Lending, insurance and finance
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleYouGov: Data Analytics & Market Research Services
DescriptionExplore YouGov's market research and data analytics services for valuable insights. Make informed business decisions with our consumer analysis & intelligence.
First headingYouGov: what the world thinks
OpeningYou can get access to real-world data and market research expertise, powered by reality – from real people, in real time. Insights that help you make better strategic decisions.
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On yougov.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On yougov.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.