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yougov.com, read 21 hours ago. Back to the report

75 to 100 in 14 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7575 nownow791top 50%822853884905926947968979981099119912991310014full marks

Now #151,687 of 263,582Step 1 top 50%Step 14 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Show when guides were updated

    +4 points, to 79, and #114,358, 37,329 places up, and into the top 50%

    Show when the guide was last updated, and set dateModified in its schema.

    92 pages, 91 of them under /articles/

    See the pages
    • /articles/29013-international-covid-19-tracker-update-11-april-1
    • /articles/29316-change-fear-levels-indians-international-covid-19-
    • /articles/29348-international-covid-19-tracker-update-25-april-no
    • /articles/29466-fear-levels-stabilizingnotable-changes-behavior-wi
    • /articles/29467-yougovs-international-covid-19-tracker-shows-consi
    • /articles/29882-international-covid-19-tracker-update-25-may-DK
    • /articles/29884-international-covid-19-tracker-update-25-may-NO
    • /articles/29885-international-covid-19-tracker-update-25-may-FI
    • /articles/30023-international-covid-19-tracker-update-1-june-no
    • /articles/30024-international-covid-19-tracker-update-1-june-fi
    • and 82 more in the copied plan
  2. 2

    Add structured data

    +3 points, to 82

    Add valid JSON-LD that says what the page is.

    100 pages, 91 of them under /articles/

    See the pages
    • /
    • /articles/29013-international-covid-19-tracker-update-11-april-1
    • /articles/29316-change-fear-levels-indians-international-covid-19-
    • /articles/29348-international-covid-19-tracker-update-25-april-no
    • /articles/29466-fear-levels-stabilizingnotable-changes-behavior-wi
    • /articles/29467-yougovs-international-covid-19-tracker-shows-consi
    • /articles/29882-international-covid-19-tracker-update-25-may-DK
    • /articles/29884-international-covid-19-tracker-update-25-may-NO
    • /articles/29885-international-covid-19-tracker-update-25-may-FI
    • /articles/30023-international-covid-19-tracker-update-1-june-no
    • and 90 more in the copied plan
  3. 3

    Answer the first question right under it

    +3 points, to 85

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    90 pages under /articles/

    See the pages
    • /articles/29013-international-covid-19-tracker-update-11-april-1
    • /articles/29316-change-fear-levels-indians-international-covid-19-
    • /articles/29348-international-covid-19-tracker-update-25-april-no
    • /articles/29466-fear-levels-stabilizingnotable-changes-behavior-wi
    • /articles/29467-yougovs-international-covid-19-tracker-shows-consi
    • /articles/29882-international-covid-19-tracker-update-25-may-DK
    • /articles/29884-international-covid-19-tracker-update-25-may-NO
    • /articles/29885-international-covid-19-tracker-update-25-may-FI
    • /articles/30023-international-covid-19-tracker-update-1-june-no
    • /articles/30024-international-covid-19-tracker-update-1-june-fi
    • and 80 more in the copied plan
  4. 4

    Name the publisher

    +3 points, to 88

    Name the author or publisher in the Article schema.

    92 pages, 91 of them under /articles/

    See the pages
    • /articles/29013-international-covid-19-tracker-update-11-april-1
    • /articles/29316-change-fear-levels-indians-international-covid-19-
    • /articles/29348-international-covid-19-tracker-update-25-april-no
    • /articles/29466-fear-levels-stabilizingnotable-changes-behavior-wi
    • /articles/29467-yougovs-international-covid-19-tracker-shows-consi
    • /articles/29882-international-covid-19-tracker-update-25-may-DK
    • /articles/29884-international-covid-19-tracker-update-25-may-NO
    • /articles/29885-international-covid-19-tracker-update-25-may-FI
    • /articles/30023-international-covid-19-tracker-update-1-june-no
    • /articles/30024-international-covid-19-tracker-update-1-june-fi
    • and 82 more in the copied plan
  5. 5

    Match structured data to the page

    +2 points, to 90

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    93 pages, 91 of them under /articles/

    See the pages
    • /
    • /articles/29013-international-covid-19-tracker-update-11-april-1
    • /articles/29316-change-fear-levels-indians-international-covid-19-
    • /articles/29348-international-covid-19-tracker-update-25-april-no
    • /articles/29466-fear-levels-stabilizingnotable-changes-behavior-wi
    • /articles/29467-yougovs-international-covid-19-tracker-shows-consi
    • /articles/29882-international-covid-19-tracker-update-25-may-DK
    • /articles/29884-international-covid-19-tracker-update-25-may-NO
    • /articles/29885-international-covid-19-tracker-update-25-may-FI
    • /articles/30023-international-covid-19-tracker-update-1-june-no
    • and 83 more in the copied plan
  6. 6

    Phrase headings as questions

    +2 points, to 92

    Phrase at least one heading as the question a person would ask.

    88 pages under /articles/

    See the pages
    • /articles/29013-international-covid-19-tracker-update-11-april-1
    • /articles/29316-change-fear-levels-indians-international-covid-19-
    • /articles/29348-international-covid-19-tracker-update-25-april-no
    • /articles/29466-fear-levels-stabilizingnotable-changes-behavior-wi
    • /articles/29467-yougovs-international-covid-19-tracker-shows-consi
    • /articles/29882-international-covid-19-tracker-update-25-may-DK
    • /articles/29884-international-covid-19-tracker-update-25-may-NO
    • /articles/29885-international-covid-19-tracker-update-25-may-FI
    • /articles/30023-international-covid-19-tracker-update-1-june-no
    • /articles/30024-international-covid-19-tracker-update-1-june-fi
    • and 78 more in the copied plan
  7. 7

    Describe images

    +2 points, to 94

    Describe every content image in its alt text.

    99 pages, 91 of them under /articles/

    See the pages
    • /articles/29013-international-covid-19-tracker-update-11-april-1
    • /articles/29316-change-fear-levels-indians-international-covid-19-
    • /articles/29348-international-covid-19-tracker-update-25-april-no
    • /articles/29466-fear-levels-stabilizingnotable-changes-behavior-wi
    • /articles/29467-yougovs-international-covid-19-tracker-shows-consi
    • /articles/29882-international-covid-19-tracker-update-25-may-DK
    • /articles/29884-international-covid-19-tracker-update-25-may-NO
    • /articles/29885-international-covid-19-tracker-update-25-may-FI
    • /articles/30023-international-covid-19-tracker-update-1-june-no
    • /articles/30024-international-covid-19-tracker-update-1-june-fi
    • and 89 more in the copied plan
  8. 8

    Show sources on guides

    +2 points, to 96

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    39 pages, 38 of them under /articles/

    See the pages
    • /articles/29316-change-fear-levels-indians-international-covid-19-
    • /articles/29348-international-covid-19-tracker-update-25-april-no
    • /articles/30023-international-covid-19-tracker-update-1-june-no
    • /articles/30024-international-covid-19-tracker-update-1-june-fi
    • /articles/30183-international-covid-19-tracker-update-8-june-Nor
    • /articles/54115-january-2026-saw-an-increase-in-consumer-confidence
    • /articles/55383-one-region-four-paths-to-longevity-nordic-health-priorities-reshape-fmcg-yougov-shopper
    • /articles/55384-india-hotel-rankings-2026-generation
    • /articles/55403-australia-beverage-rankings-2026
    • /articles/55404-singapore-beverage-rankings-2026
    • and 29 more in the copied plan
  9. 9

    Put figures in tables

    +1 point, to 97

    Where the guide compares options or gives figures, put them in a table.

    92 pages, 91 of them under /articles/

    See the pages
    • /articles/29013-international-covid-19-tracker-update-11-april-1
    • /articles/29316-change-fear-levels-indians-international-covid-19-
    • /articles/29348-international-covid-19-tracker-update-25-april-no
    • /articles/29466-fear-levels-stabilizingnotable-changes-behavior-wi
    • /articles/29467-yougovs-international-covid-19-tracker-shows-consi
    • /articles/29882-international-covid-19-tracker-update-25-may-DK
    • /articles/29884-international-covid-19-tracker-update-25-may-NO
    • /articles/29885-international-covid-19-tracker-update-25-may-FI
    • /articles/30023-international-covid-19-tracker-update-1-june-no
    • /articles/30024-international-covid-19-tracker-update-1-june-fi
    • and 82 more in the copied plan
  10. 10

    Add breadcrumb data

    +1 point, to 98

    Add BreadcrumbList schema so the page has a place in the site.

    92 pages, 91 of them under /articles/

    See the pages
    • /articles/29013-international-covid-19-tracker-update-11-april-1
    • /articles/29316-change-fear-levels-indians-international-covid-19-
    • /articles/29348-international-covid-19-tracker-update-25-april-no
    • /articles/29466-fear-levels-stabilizingnotable-changes-behavior-wi
    • /articles/29467-yougovs-international-covid-19-tracker-shows-consi
    • /articles/29882-international-covid-19-tracker-update-25-may-DK
    • /articles/29884-international-covid-19-tracker-update-25-may-NO
    • /articles/29885-international-covid-19-tracker-update-25-may-FI
    • /articles/30023-international-covid-19-tracker-update-1-june-no
    • /articles/30024-international-covid-19-tracker-update-1-june-fi
    • and 82 more in the copied plan
  11. 11

    Add lists or tables

    +1 point, to 99

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    33 pages under /articles/

    See the pages
    • /articles/29316-change-fear-levels-indians-international-covid-19-
    • /articles/29348-international-covid-19-tracker-update-25-april-no
    • /articles/29882-international-covid-19-tracker-update-25-may-DK
    • /articles/29884-international-covid-19-tracker-update-25-may-NO
    • /articles/29885-international-covid-19-tracker-update-25-may-FI
    • /articles/30023-international-covid-19-tracker-update-1-june-no
    • /articles/30024-international-covid-19-tracker-update-1-june-fi
    • /articles/30183-international-covid-19-tracker-update-8-june-Nor
    • /articles/55383-one-region-four-paths-to-longevity-nordic-health-priorities-reshape-fmcg-yougov-shopper
    • /articles/55411-ooh-effectiveness-in-2026-how-effective-is-out-of-home-advertising-in-singapore
    • and 23 more in the copied plan
  12. 12

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    26 pages, 20 of them under /articles/

    See the pages
    • /articles/29466-fear-levels-stabilizingnotable-changes-behavior-wi
    • /articles/29467-yougovs-international-covid-19-tracker-shows-consi
    • /articles/55383-one-region-four-paths-to-longevity-nordic-health-priorities-reshape-fmcg-yougov-shopper
    • /articles/55411-ooh-effectiveness-in-2026-how-effective-is-out-of-home-advertising-in-singapore
    • /articles/55422-one-in-two-ooshies-collectors-plan-to-shop-at-woolworths-most-often-in-the-near-future
    • /articles/55487-ksa-bank-rankings-2026
    • /articles/55488-yougov-shopper-belgian-fmcg-market-heats-up-summer-2026-delivers-strong-growth-amid-shifting-shopper-dynamics
    • /articles/55609-one-in-five-australians-expect-to-pay-less-attention-to-their-payment-method-once-card-surcharges-are-removed
    • /articles/55634-how-australians-support-charities-donations-charity-shops-and-future-giving
    • /articles/55638-yougov-shopper-organic-fresh-vegetables-continue-to-gain-momentum-in-dutch-households
    • and 16 more in the copied plan
  13. 13

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    25 pages, 23 of them under /articles/

    See the pages
    • /articles/29316-change-fear-levels-indians-international-covid-19-
    • /articles/29348-international-covid-19-tracker-update-25-april-no
    • /articles/29466-fear-levels-stabilizingnotable-changes-behavior-wi
    • /articles/29467-yougovs-international-covid-19-tracker-shows-consi
    • /articles/54115-january-2026-saw-an-increase-in-consumer-confidence
    • /articles/55383-one-region-four-paths-to-longevity-nordic-health-priorities-reshape-fmcg-yougov-shopper
    • /articles/55412-the-squeeze-tightens-romanias-fmcg-market-in-h1-2026-yougov-shopper
    • /articles/55422-one-in-two-ooshies-collectors-plan-to-shop-at-woolworths-most-often-in-the-near-future
    • /articles/55488-yougov-shopper-belgian-fmcg-market-heats-up-summer-2026-delivers-strong-growth-amid-shifting-shopper-dynamics
    • /articles/55489-yougov-shopper-the-dutch-fmcg-market-shows-stagnation
    • and 15 more in the copied plan
  14. 14

    Set each page's canonical address

    +1 point, to 100, and full marks

    Add a canonical link that points to the page itself.

    4 pages under /events/

    See the pages
    • /events/55282-seasoned-shoppers-smarter-choices-a-nordic-perspective-recording-yougov-shopper
    • /events/55490-webinar-sustainability-the-heat-is-on-yougov-shopper
    • /events/55620-webinar-the-danish-shopper-is-changing-are-retailers-keeping-up-yougov-shopper
    • /events/55621-webinar-the-swedish-shopper-is-changing-are-retailers-keeping-up-yougov-shopper
6 more, to tidy up after 100
  1. 15

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  2. 16

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  3. 17

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  4. 18

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    3 pages under /articles/

    See the pages
    • /articles/55661-strategic-stockpiling-ukrainian-pertinent-pattern-yougov-shopper
    • /articles/55662-the-serbian-shopper-in-2026-loyal-only-to-their-wallet-yougov-shopper
    • /articles/55728-the-market-welcomed-yougov-shopper-hungary-webinar-fresh-insights-for-your-year-end-rally-yougov-shopper
  5. 19

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /
    • /articles/55634-how-australians-support-charities-donations-charity-shops-and-future-giving
  6. 20

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    The home page

Done since the first read

  1. Add a tap-to-call link

    Done, seen on the read of October 25. It failed on 100 pages before.

  2. Bring deep pages closer to home

    Done, seen on the read of October 25. It failed on 1 page before.

What else the read found

Half its pages start answering within 630 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /articles/30024-international-covid-19-tracker-update-1-june-fi6.9 s
  • /articles/29467-yougovs-international-covid-19-tracker-shows-consi6.8 s
  • /articles/29348-international-covid-19-tracker-update-25-april-no6.7 s
  • /articles/29882-international-covid-19-tracker-update-25-may-DK6.6 s
  • /articles/30183-international-covid-19-tracker-update-8-june-Nor6.6 s

Fastest: /, 142 ms. Heaviest: the home page, 118 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Google Tag ManagerAnalytics
pages with strong signs
16
hidden characters
33
chat, markdown or placeholders left in
0
dashes per 1,000 words
9
  • /reports/55704-uae-mega-sales-report-dsf hidden characters a reader cannot see
  • /articles/55403-australia-beverage-rankings-2026 hidden characters a reader cannot see
  • /articles/55404-singapore-beverage-rankings-2026 hidden characters a reader cannot see
  • /articles/55405-thailand-beverage-rankings-2026 hidden characters a reader cannot see
  • /articles/55486-uae-bank-rankings-2026 hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Add structured data, Use one main heading and Match structured data to the page1 page
  • /articles/ 91 fail a rule. Worst: /articles/55383-one-region-four-paths-to-longevity-nordic-health-priorities-reshape-fmcg-yougov-shopper, 13 rules91 pages
  • /events/ 4 fail a rule. Worst: /events/55620-webinar-the-danish-shopper-is-changing-are-retailers-keeping-up-yougov-shopper, 5 rules4 pages
  • /reports/ 3 fail a rule. Worst: /reports/55704-uae-mega-sales-report-dsf, 3 rules3 pages
  • /guides/ 1 fail a rule. Worst: /guides/54443-how-to-measure-customer-satisfaction-with-market-research, 8 rules1 page

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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