- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+2
youtube.com
64 of 100ahead of 22% of the sites mttr has read
Its strongest stage is Access, at 93 against the middle site's 91. 1 fix, 15 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 88,445 places up
- 64Now#201,957
- 79Add a way to get in touch#113,512
The top half of every site starts at 77.
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The link
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The cardSave the card
EmailWrite the email
Where it ranks
Down 72,789 places since Oct 14, from #130,045. 13 points take it into the top half.
Beside it on the board
- #202,833solarassist.net64
- #202,834mandmconstructionne.com64
- #202,835youtube.com64
- #202,836track-trace.com64
- #202,837damonlynch.net64
3,819 sites score 64. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Understand and Act.
- Middle site
- 59
- Behind by
- 21
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 56
Worth the mostAdd a way to get in touch+15
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004555 more than typical
Links a page22131.7× typical
Words a page27239631% below typical
Rules failing somewhere1414About typical
Half its pages answer in100 ms210 ms52% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 15 points89,322 places up
Add a way to get in touchAct99 of 1001 in 2
Worth 7 points32,596 places up
Add structured dataUnderstand99 of 1001 in 3
Worth 5 points22,252 places up
Use one main headingUnderstand87 of 1001 in 4
Worth 3 points12,798 places up
Describe imagesUnderstand77 of 1002 in 7
Worth 2 points each8,825 places up each
Fix title lengthsUnderstand65 of 1001 in 6
Link straight to the final addressAccess99 of 1001 in 2
Show 8 more fixes
Worth 1 point each4,520 places up each
Fix description lengthsUnderstand41 of 1001 in 11
Set a share imageUnderstand34 of 1002 in 7
Worth under a point each
Put the text in the HTMLAccess1 of 1002 in 3
Match structured data to the pageUnderstand1 of 1001 in 2
Add depth to thin pagesUnderstand1 of 1003 in 7
Compress pagesAccessAbout the whole site19 in 20
Add an llms.txtAccessAbout the whole site1 in 4
Set each page's canonical addressAccess2 of 1002 in 5
How AI reads this site
It reads as two things at once, online shops and agencies and studios, and neither wins. 4 changes would make it plainer.
It reads as
Online shopsLevel with agencies and studios.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Online shops
- Agencies and studios
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleYouTube
DescriptionEnjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
First headingNone in the HTML
OpeningNone in the HTML
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Online shops. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On youtube.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Online shops. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On youtube.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Online shops.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On youtube.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Online shops), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Agencies and studios as well as Online shops. Mixed on one page, neither reads plainly.
Agent instructions
On youtube.com, find where the site mixes Online shops with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.