- Middle site
- 91
- Behind by
- 5
Worth the mostPut the text in the HTML+2
zerogravitybeer.com
61 of 100ahead of 18% of the sites mttr has read
It comes closest to the middle site on Access, at 86 against 91. 2 fixes, 16 points, take it to 77, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 82,713 places up
- 61Now#213,675
- 70Add a way to get in touch#176,736
- 77Add a tap-to-call link#130,962
The top half of every site starts at 77. The middle site in Burlington, VT scores 78.
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Where it ranks
Held at 61 for its last 2 reads. 16 points take it into the top half.
Beside it on the board
- #215,439binzhou.dzwww.com61
- #215,440openvisualization.org61
- #215,441zerogravitybeer.com61
- #215,442thxie.com61
- #215,443xmp.mobvista.com61
3,134 sites score 61. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Burlington, VT
- #1flavorplate.com95
- #2gbarchitecture.com93
- #3protechcontractingvt.com92
- #30zerogravitybeer.com61
The middle site in Burlington, VT scores 78.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 12
Worth the mostUse one main heading+4
- Middle site
- 98
- Behind by
- 13
Worth the mostShow sources on guides+3
- Middle site
- 57
- Behind by
- 56
Worth the mostAdd a way to get in touch+9
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page171331% above typical
Words a page17639455% below typical
Rules failing somewhere20146 more than typical
Half its pages answer in420 ms210 ms100% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 13 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 9 points38,705 places up
Add a way to get in touchAct99 of 1001 in 2
Worth 7 points28,380 places up
Add a tap-to-call linkAct98 of 1001 in 3
Worth 4 points15,786 places up
Use one main headingUnderstand99 of 1001 in 4
Worth 3 points12,117 places up
Show sources on guidesTrust39 of 1001 in 2
Worth 2 points each8,268 places up each
Answer the first question right under itUnderstand51 of 1001 in 121
Phrase headings as questionsUnderstand51 of 1001 in 10
Add depth to thin pagesUnderstand51 of 1003 in 7
Add lists or tablesUnderstand51 of 1001 in 2
Put figures in tablesUnderstand51 of 1001 in 28
Put the text in the HTMLAccess25 of 1002 in 3
Fix description lengthsUnderstand78 of 1001 in 11
Describe imagesUnderstand69 of 1002 in 7
Link straight to the final addressAccess99 of 1001 in 2
Show 7 more fixes
Worth 1 point each4,814 places up each
Add breadcrumb dataUnderstand51 of 1001 in 2
Fix title lengthsUnderstand41 of 1001 in 6
Set a share imageUnderstand45 of 1002 in 7
Bring deep pages closer to homeAccess15 of 1006 in 7
Set each page's canonical addressAccess7 of 1002 in 5
Add real images to contentUnderstand4 of 1002 in 3
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads closest to restaurants and cafes, but only loosely. 4 changes would make it plainer.
It reads as
Restaurants and cafesIt says it is a local business in Burlington.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Restaurants and cafes
- Agencies and studios
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleZero Gravity Craft Brewery
DescriptionNone in the HTML
First headingOur Beers
OpeningFind where your favorite beers are sold and served near you.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Restaurants and cafes. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On zerogravitybeer.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Restaurants and cafes. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Zero Gravity Craft Brewery” and “Our Beers”.
Agent instructions
On zerogravitybeer.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Restaurants and cafes.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On zerogravitybeer.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Burlington in the first words
The site is in Burlington, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On zerogravitybeer.com, name Burlington in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best breweries near Burlington, VT? Its answer, and whether it cites zerogravitybeer.com, shows here in a moment.