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zerogravitybeer.com, read 1 day ago. Back to the report

61 to 100 in 17 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6161 nownow701#176,755762803top 50%834855866887898909921094119512971397149815991610017full marks

Now #215,427 of 263,577Step 1 #176,755Step 3 top 50%Step 17 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +9 points, to 70, and #176,755, 38,672 places up

    Give the page a form or a clear link to request a quote or get in touch.

    99 pages

    See the pages
    • /
    • /2goosejuice
    • /404-oops
    • /apres-vous
    • /bear-snores-on
    • /beer-archive
    • /beers
    • /buckbuckjuice
    • /careers
    • /codeofconduct
    • and 89 more in the copied plan
  2. 2

    Add a tap-to-call link

    +6 points, to 76

    Add a tap-to-call phone link.

    98 pages

    See the pages
    • /
    • /2goosejuice
    • /404-oops
    • /apres-vous
    • /bear-snores-on
    • /beer-archive
    • /buckbuckjuice
    • /careers
    • /codeofconduct
    • /commsustainability_section
    • and 88 more in the copied plan
  3. 3

    Use one main heading

    +4 points, to 80, and into the top 50%

    Give the page exactly one h1 that says what it is about.

    99 pages

    See the pages
    • /
    • /2goosejuice
    • /404-oops
    • /apres-vous
    • /bear-snores-on
    • /beer-archive
    • /beers
    • /buckbuckjuice
    • /careers
    • /codeofconduct
    • and 89 more in the copied plan
  4. 4

    Show sources on guides

    +3 points, to 83

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    39 pages, 36 of them under /short-fills/

    See the pages
    • /commsustainability_section/carribbean-beer-dinner-yktc5
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6-b2gmb-c234t
    • /short-fills/2019-brewery-disc-golf-challenge
    • /short-fills/2019/3/11/zrmanja-falls-croatia-f3exm-8ar3k-2lhg7-l5l8d-f73ch
    • /short-fills/20yearsofconehead
    • /short-fills/21st-birthday-lot-jam
    • /short-fills/after-work-ski-program-at-bolton
    • /short-fills/august-in-vermont
    • /short-fills/bernie-weisse-canning
    • and 29 more in the copied plan
  5. 5

    Answer the first question right under it

    +2 points, to 85

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    51 pages, 46 of them under /short-fills/

    See the pages
    • /commsustainability_section/carribbean-beer-dinner-yktc5
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6-b2gmb
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6-b2gmb-c234t
    • /draftlist/draft-list-7e4y2
    • /short-fills/2019-brewery-disc-golf-challenge
    • /short-fills/2019/3/11/zrmanja-falls-croatia-f3exm-8ar3k-2lhg7-l5l8d-f73ch
    • /short-fills/20yearsofconehead
    • /short-fills/21st-birthday-lot-jam
    • /short-fills/40-thieves
    • and 41 more in the copied plan
  6. 6

    Phrase headings as questions

    +1 point, to 86

    Phrase at least one heading as the question a person would ask.

    51 pages, 46 of them under /short-fills/

    See the pages
    • /commsustainability_section/carribbean-beer-dinner-yktc5
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6-b2gmb
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6-b2gmb-c234t
    • /draftlist/draft-list-7e4y2
    • /short-fills/2019-brewery-disc-golf-challenge
    • /short-fills/2019/3/11/zrmanja-falls-croatia-f3exm-8ar3k-2lhg7-l5l8d-f73ch
    • /short-fills/20yearsofconehead
    • /short-fills/21st-birthday-lot-jam
    • /short-fills/40-thieves
    • and 41 more in the copied plan
  7. 7

    Add depth to thin pages

    +2 points, to 88

    Add true, specific detail until the page covers its subject.

    51 pages, 46 of them under /short-fills/

    See the pages
    • /commsustainability_section/carribbean-beer-dinner-yktc5
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6-b2gmb
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6-b2gmb-c234t
    • /draftlist/draft-list-7e4y2
    • /short-fills/2019-brewery-disc-golf-challenge
    • /short-fills/2019/3/11/zrmanja-falls-croatia-f3exm-8ar3k-2lhg7-l5l8d-f73ch
    • /short-fills/20yearsofconehead
    • /short-fills/21st-birthday-lot-jam
    • /short-fills/40-thieves
    • and 41 more in the copied plan
  8. 8

    Add lists or tables

    +1 point, to 89

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    51 pages, 46 of them under /short-fills/

    See the pages
    • /commsustainability_section/carribbean-beer-dinner-yktc5
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6-b2gmb
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6-b2gmb-c234t
    • /draftlist/draft-list-7e4y2
    • /short-fills/2019-brewery-disc-golf-challenge
    • /short-fills/2019/3/11/zrmanja-falls-croatia-f3exm-8ar3k-2lhg7-l5l8d-f73ch
    • /short-fills/20yearsofconehead
    • /short-fills/21st-birthday-lot-jam
    • /short-fills/40-thieves
    • and 41 more in the copied plan
  9. 9

    Put figures in tables

    +1 point, to 90

    Where the guide compares options or gives figures, put them in a table.

    51 pages, 46 of them under /short-fills/

    See the pages
    • /commsustainability_section/carribbean-beer-dinner-yktc5
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6-b2gmb
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6-b2gmb-c234t
    • /draftlist/draft-list-7e4y2
    • /short-fills/2019-brewery-disc-golf-challenge
    • /short-fills/2019/3/11/zrmanja-falls-croatia-f3exm-8ar3k-2lhg7-l5l8d-f73ch
    • /short-fills/20yearsofconehead
    • /short-fills/21st-birthday-lot-jam
    • /short-fills/40-thieves
    • and 41 more in the copied plan
  10. 10

    Put the text in the HTML

    +2 points, to 92

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    25 pages, 20 of them under /short-fills/

    See the pages
    • /commsustainability_section/carribbean-beer-dinner-yktc5
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6-b2gmb
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6-b2gmb-c234t
    • /draftlist/draft-list-7e4y2
    • /short-fills/2019-brewery-disc-golf-challenge
    • /short-fills/20yearsofconehead
    • /short-fills/40-thieves
    • /short-fills/after-work-ski-program-at-bolton
    • /short-fills/august-in-vermont
    • and 15 more in the copied plan
  11. 11

    Fix description lengths

    +2 points, to 94

    Write a meta description of 70 to 165 characters that summarizes the page.

    78 pages

    See the pages
    • /
    • /2goosejuice
    • /404-oops
    • /apres-vous
    • /bear-snores-on
    • /beer-archive
    • /beers
    • /buckbuckjuice
    • /codeofconduct
    • /commsustainability_section
    • and 68 more in the copied plan
  12. 12

    Describe images

    +1 point, to 95

    Describe every content image in its alt text.

    69 pages

    See the pages
    • /
    • /2goosejuice
    • /404-oops
    • /apres-vous
    • /bear-snores-on
    • /beer-archive
    • /beers
    • /buckbuckjuice
    • /careers
    • /codeofconduct
    • and 59 more in the copied plan
  13. 13

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /2goosejuice
    • /404-oops
    • /apres-vous
    • /bear-snores-on
    • /beer-archive
    • /beers
    • /buckbuckjuice
    • /careers
    • /codeofconduct
    • /commsustainability_section
    • and 89 more in the copied plan
  14. 14

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    51 pages, 46 of them under /short-fills/

    See the pages
    • /commsustainability_section/carribbean-beer-dinner-yktc5
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6-b2gmb
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6-b2gmb-c234t
    • /draftlist/draft-list-7e4y2
    • /short-fills/2019-brewery-disc-golf-challenge
    • /short-fills/2019/3/11/zrmanja-falls-croatia-f3exm-8ar3k-2lhg7-l5l8d-f73ch
    • /short-fills/20yearsofconehead
    • /short-fills/21st-birthday-lot-jam
    • /short-fills/40-thieves
    • and 41 more in the copied plan
  15. 15

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    41 pages

    See the pages
    • /2goosejuice
    • /404-oops
    • /apres-vous
    • /bear-snores-on
    • /beer-archive
    • /beers
    • /careers
    • /commsustainability_section
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6-b2gmb
    • /conehead
    • and 31 more in the copied plan
  16. 16

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    45 pages

    See the pages
    • /2goosejuice
    • /404-oops
    • /apres-vous
    • /bear-snores-on
    • /beer-archive
    • /beers
    • /buckbuckjuice
    • /careers
    • /codeofconduct
    • /commsustainability_section
    • and 35 more in the copied plan
  17. 17

    Bring deep pages closer to home

    +1 point, to 100, and full marks

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    15 pages under /short-fills/

    See the pages
    • /short-fills/2019-brewery-disc-golf-challenge
    • /short-fills/40-thieves
    • /short-fills/after-work-ski-program-at-bolton
    • /short-fills/f4wjnxdytgfyemr-7ksn7
    • /short-fills/first-annual-zero-gravity-disc-golf-challenge
    • /short-fills/flatbread-oven-rebuild
    • /short-fills/funky-soul-christmas
    • /short-fills/grand-royal-release-party
    • /short-fills/hiking-madonna-mountain
    • /short-fills/keep-vermont-green-harvest-dinner
    • and 5 more in the copied plan
3 more, to tidy up after 100
  1. 18

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    7 pages, 6 of them under /shop/

    See the pages
    • /home
    • /shop/glassware
    • /shop/hats
    • /shop/misc
    • /shop/non-alc-merch
    • /shop/shirts
    • /shop/sweatshirts
  2. 19

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    4 pages under /commsustainability_section/

    See the pages
    • /commsustainability_section/carribbean-beer-dinner-yktc5
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6-b2gmb
    • /commsustainability_section/carribbean-beer-dinner-yktc5-xt7r6-b2gmb-c234t
  3. 20

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

What else the read found

Half its pages start answering within 421 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /short-fills/summer-is-for-baseball751 ms
  • /short-fills/grand-royal-release-party736 ms
  • /short-fills/summer-is-for-baseball-2stjg632 ms
  • /short-fills/jazzfest40613 ms
  • /short-fills/waking-windows-2022610 ms

Fastest: /zero-gravity-beerhall, 26 ms. Heaviest: /shop, 75 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • SquarespacePlatform
  • Google AnalyticsAnalytics
  • Microsoft ClarityAnalytics
  • Meta PixelMarketing
  • jQueryLibrary
  • Google FontsFonts
  • Adobe FontsFonts

From the structured data on its home page, as the site says it: a Local business named Zero Gravity Craft Brewery. mttr does not check the profiles it names.

page with strong signs
1
hidden characters
1
chat, markdown or placeholders left in
0
dashes per 1,000 words
4.5
  • /short-fills/summer-is-for-baseball hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Add a way to get in touch, Use one main heading and Add a tap-to-call link1 page
  • /2goosejuice fails 8: Add a way to get in touch, Use one main heading and Add a tap-to-call link1 page
  • /404-oops fails 8: Add a way to get in touch, Use one main heading and Add a tap-to-call link1 page
  • /apres-vous fails 8: Add a way to get in touch, Use one main heading and Add a tap-to-call link1 page
  • /bear-snores-on fails 8: Add a way to get in touch, Use one main heading and Add a tap-to-call link1 page
  • /beer-archive fails 8: Add a way to get in touch, Use one main heading and Add a tap-to-call link1 page
  • /commsustainability_section fails 8: Add a way to get in touch, Use one main heading and Add a tap-to-call link1 page
  • /conehead fails 8: Add a way to get in touch, Use one main heading and Add a tap-to-call link1 page
  • /conehead-haze fails 8: Add a way to get in touch, Use one main heading and Add a tap-to-call link1 page
  • /coneheadzero fails 8: Add a way to get in touch, Use one main heading and Add a tap-to-call link1 page
  • /draftlist fails 8: Add a way to get in touch, Use one main heading and Add a tap-to-call link1 page
  • /evergreen fails 8: Add a way to get in touch, Use one main heading and Add a tap-to-call link1 page

And 35 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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