thereformation.com

1. Conditionmissing on 99 of 99

   Say each product is new, or how it is used or refurbished.

2. Shippingmissing on 99 of 99

   State what delivery costs, where it goes and how long it takes, once for the store or on each offer.

3. Returnsmissing on 99 of 99

   State the return policy: the window, the countries and who pays, once for the store.

4. Pricemissing on 27 of 99

   State the price as a number, such as 68.00, never text with a symbol in it.

5. An offermissing on 25 of 99

   Give each product an offer: without one there is no price, currency or stock for a cart to read.

6. Descriptionmissing on 2 of 99

   Give each product the description its page shows.

7. In stock or notmissing on 1 of 99

   State stock as a schema.org value, such as https://schema.org/InStock, for each variant.

8. Brandmissing on 1 of 99

   Name the brand, so the product can be matched across stores.

9. Product identifiermissing on 1 of 99

   Give each product its barcode (GTIN), or at least its SKU, from the product itself.

A count of fields says what a page's data states, read before any script runs. It does not decide eligibility: Merchant Center and Google's own review decide whether a product shows in merchant listings, Universal Cart or any other Google feature.